The Iranian Modern Business Company (IMBCO) was established 6 years ago which is considered one of the main e-commerce players in Iran’s startup scene having NetBarg, Chilivery and Tik8 in its portfolio.
It seems that Iran’s government is seizing the opportunities which “smart cities” could bring for the people of the country more than ever. With the rapid growth of the urban areas in Iran, Rouhani’s government is focusing more on the ICT infrastructure to improve the quality of life through Smart City implementation in the country.
Adro changes the Iranian online advertising landscape by becoming Iran’s first ad exchange. Iran’s ad tech scene started from almost nothing few years back, and local ad exchange means could be considered a metric of growth of this industry and the next big thing.