Although every day more and more shopping malls are popping up across Iran, there's one fashion e-commerce in the country which is offering products that are not easily found in retail shops. Modiseh is an online fashion e-commerce known for its exotic discounts and stylish fashion products in Iran.
Crowdfunding platforms have been around for no more than 2 years in Iran. Though a new concept and having Iran’s currency value in mind, $250k crowd-raised money seems to be an interesting number for this emerging market.
It all started in the spring of 2014 in Tehran. A bunch of kids who studied in one of the best high schools in Iran, just took Konkoor exam (a standardized test widely used for college admissions in Iran) and instead of playing around or just studying their courses, they wanted to start a project and do something real not just studying.