{"id":7825,"date":"2020-11-01T20:24:49","date_gmt":"2020-11-01T16:54:49","guid":{"rendered":"https:\/\/techrasa.com\/fa\/?p=7825"},"modified":"2020-11-02T10:23:52","modified_gmt":"2020-11-02T06:53:52","slug":"%d8%a7%d8%b1%d8%b2%db%8c%d8%a7%d8%a8%db%8c-%d9%85%d8%ad%d8%aa%d9%88%d8%a7-%d9%88-%d8%aa%d8%b9%db%8c%db%8c%d9%86-%d9%87%d8%af%d9%81","status":"publish","type":"post","link":"https:\/\/techrasa.com\/fa\/%d8%a7%d8%b1%d8%b2%db%8c%d8%a7%d8%a8%db%8c-%d9%85%d8%ad%d8%aa%d9%88%d8%a7-%d9%88-%d8%aa%d8%b9%db%8c%db%8c%d9%86-%d9%87%d8%af%d9%81\/","title":{"rendered":"\u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0645\u062d\u062a\u0648\u0627\u06cc\u06cc: \u0631\u0648\u0634 \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u0645\u062d\u062a\u0648\u0627\u06cc \u0645\u0648\u062c\u0648\u062f \u0648 \u062a\u0639\u06cc\u06cc\u0646 \u0647\u062f\u0641"},"content":{"rendered":"<div class=\"td-paragraph-padding-4\">\n<p><span style=\"font-weight: 400;\">\u062a\u0648\u0644\u06cc\u062f \u0645\u062d\u062a\u0648\u0627 \u06cc\u06a9 \u0633\u0631\u0645\u0627\u06cc\u0647\u200c\u06af\u0630\u0627\u0631\u06cc \u0627\u0633\u062a. \u0628\u0646\u0627\u0628\u0631\u0627\u06cc\u0646\u060c \u0627\u062b\u0631\u0628\u062e\u0634\u06cc \u0648 \u06a9\u0627\u0631\u0627\u06cc\u06cc \u0622\u0646 \u0631\u0627 \u0627\u062a\u0641\u0627\u0642\u06cc \u0648 \u062a\u0635\u0627\u062f\u0641\u06cc \u0646\u062f\u0627\u0646\u06cc\u062f \u0648 \u0628\u0631\u0627\u06cc \u0622\u0646 \u0628\u0631\u0646\u0627\u0645\u0647\u200c\u0631\u06cc\u0632\u06cc \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u067e\u06cc\u0634 \u0627\u0632 \u0622\u0646\u06a9\u0647 \u0628\u062e\u0648\u0627\u0647\u06cc\u062f \u0645\u062e\u0627\u0637\u0628 \u0647\u062f\u0641 \u0648 \u0633\u0641\u0631 \u0645\u0634\u062a\u0631\u06cc \u062e\u0648\u062f \u0631\u0627 \u062a\u0639\u06cc\u06cc\u0646 \u06a9\u0646\u06cc\u062f\u060c 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\u0634\u0645\u0627 \u0628\u0647 \u062d\u0633\u0627\u0628 \u0645\u06cc\u200c\u0622\u06cc\u062f. \u0647\u0645\u0686\u0646\u06cc\u0646 \u0628\u0631\u0631\u0633\u06cc \u0645\u062d\u062a\u0648\u0627\u06cc \u0645\u0648\u062c\u0648\u062f \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u062a\u0627\u0646 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u06a9\u0646\u062f \u062a\u0627 \u062f\u0631 \u0645\u06cc\u0627\u0646 \u0627\u0646\u0628\u0648\u0647\u06cc \u0627\u0632 \u0627\u0637\u0644\u0627\u0639\u0627\u062a\u060c \u062e\u0648\u062f\u062a\u0627\u0646 \u0631\u0627 \u0645\u062a\u0645\u0627\u06cc\u0632 \u06a9\u0646\u06cc\u062f.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u062f\u0631 \u0646\u0638\u0631 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f \u06a9\u0647 <a href=\"https:\/\/www.semrush.com\/blog\/content-marketing-strategy-guide\/?__cf_chl_jschl_tk__=92551046685d569bc381dc1e8aba134c91ca68a0-1604129920-0-AaZVhsxEymyQ9Lx2iZeMIYDe0WpCcHTmNhOlbvhPmmECV_YC-qMCKEn0fkiey7tJt0V2Ey5ccdKLE5yNtXZ5hw1UtpEGrtSm9opKEGyHjf1_BBewzGXIiBgWRtsSUGquiZDg_hHhE0HNsIzahkpQ5XwyTtzF_b9LdZoeZ0wRqmniv91BwfWhxldUSyV1MOEZ4_wbHHjYx9BuHBn3hlcc2joWp8nslhvnOG8LO9qSAZUUiEaZu20fpzzxSxZdo8V2mMYk5X8tCtGxCu1MQ85EQ6HDEgR_R3PB3GrbKPwfWpLRQAn4kkMMLlA5DOi8-OAZUMnEOAecn9pF1_wcmJ7i1Sy1uqp-B7HiGtnWyRDBvDoXs70Ixb25PqPR6vatIs3YoA\" target=\"_blank\" rel=\"noopener noreferrer\">\u062a\u0642\u0631\u06cc\u0628\u0627\u064b \u06f1\/\u06f6 \u0645\u06cc\u0644\u06cc\u0627\u0631\u062f \u0648\u0628\u200c\u0633\u0627\u06cc\u062a \u062f\u0631 \u062c\u0647\u0627\u0646 \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u062f \u0648 \u0628\u06cc\u0634 \u0627\u0632 \u06f7\u06f0 \u067e\u0633\u062a\u0650 \u0628\u0644\u0627\u06af \u062f\u0631 \u0647\u0631 \u0645\u0627\u0647<\/a> \u0645\u0646\u062a\u0634\u0631 \u0645\u06cc\u200c\u0634\u0648\u062f. \u062f\u0631 \u0627\u06cc\u0646 \u0634\u0631\u0627\u06cc\u0637 \u0645\u062e\u0627\u0637\u0628\u0627\u0646 \u0634\u0645\u0627 \u0628\u0627 \u0633\u06cc\u0644\u06cc \u0627\u0632 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0645\u0648\u0627\u062c\u0647 \u062e\u0648\u0627\u0647\u0646\u062f \u0628\u0648\u062f. \u062a\u0648\u0644\u06cc\u062f \u0645\u062d\u062a\u0648\u0627 \u0628\u062f\u0648\u0646 \u062f\u0627\u0634\u062a\u0646 \u062f\u0631\u06a9\u06cc \u062f\u0631\u0633\u062a \u0627\u0632 \u0627\u06cc\u0646\u06a9\u0647 \u0645\u062e\u0627\u0637\u0628\u0627\u0646\u062a\u0627\u0646 \u0686\u0647 \u0686\u06cc\u0632\u06cc \u0645\u06cc\u200c\u062e\u0648\u0627\u0647\u0646\u062f\u060c \u0628\u0627\u0639\u062b \u0628\u0647 \u0647\u062f\u0631 \u0631\u0641\u062a\u0646 \u0648\u0642\u062a \u0648 \u0632\u0645\u0627\u0646\u062a\u0627\u0646 \u0645\u06cc\u200c\u0634\u0648\u062f.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0628\u0647\u200c\u0645\u0646\u0638\u0648\u0631 \u0627\u0637\u0644\u0627\u0639 \u0627\u0632 \u0648\u0636\u0639\u06cc\u062a \u0645\u062d\u062a\u0648\u0627\u06cc \u0641\u0639\u0644\u06cc\u200c\u062a\u0627\u0646\u060c \u0647\u0645\u0647 \u0645\u062d\u062a\u0648\u0627\u0647\u0627\u06cc \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u062a\u0627\u0646 \u0631\u0627 \u06af\u0631\u062f\u0622\u0648\u0631\u06cc \u0648 \u0622\u0646\u200c\u0647\u0627 \u0631\u0627 \u062a\u062d\u0644\u06cc\u0644 \u06a9\u0646\u06cc\u062f. \u0686\u0647 \u0646\u0648\u0639 \u0645\u062d\u062a\u0648\u0627\u06cc\u06cc \u0628\u0627\u0639\u062b \u062c\u0630\u0628 \u0645\u062e\u0627\u0637\u0628 \u0634\u0645\u0627 \u0634\u062f\u0647 \u0627\u0633\u062a\u061f \u0686\u0647 \u0646\u0648\u0639 \u0645\u062d\u062a\u0648\u0627\u06cc\u06cc \u0628\u0647\u062a\u0631\u06cc\u0646 \u0646\u062a\u06cc\u062c\u0647 \u0631\u0627 \u0628\u0631\u0627\u06cc \u0634\u0645\u0627 \u0628\u0647\u200c\u0647\u0645\u0631\u0627\u0647 \u0622\u0648\u0631\u062f\u0647 \u0627\u0633\u062a\u061f \u0686\u0647 \u0686\u06cc\u0632\u0647\u0627\u06cc\u06cc \u0644\u0627\u0632\u0645 \u0627\u0633\u062a \u0628\u0647\u0628\u0648\u062f \u067e\u06cc\u062f\u0627 \u06a9\u0646\u0646\u062f\u061f<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0627\u06af\u0631 \u0645\u06cc\u200c\u062e\u0648\u0627\u0647\u06cc\u062f \u0645\u062d\u062a\u0648\u0627\u06cc \u0641\u0639\u0644\u06cc \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u062a\u0627\u0646 \u0631\u0627 \u0628\u0631\u0631\u0633\u06cc \u06a9\u0646\u06cc\u062f\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0645\u0631\u0627\u062d\u0644 \u0632\u06cc\u0631 \u0631\u0627 \u0627\u0646\u062c\u0627\u0645 \u062f\u0647\u06cc\u062f:<\/span><\/p>\n<h3>\u0644\u06cc\u0633\u062a\u06cc \u0627\u0632 \u0645\u062d\u062a\u0648\u0627\u06cc \u0645\u0648\u062c\u0648\u062f\u062a\u0627\u0646 \u062a\u0647\u06cc\u0647 \u06a9\u0646\u06cc\u062f<\/h3>\n<p><span style=\"font-weight: 400;\">\u062f\u0631 \u0627\u0648\u0644\u06cc\u0646 \u0642\u062f\u0645 \u0628\u0631\u0627\u06cc \u0628\u0631\u0631\u0633\u06cc \u0645\u062d\u062a\u0648\u0627 \u0644\u0627\u0632\u0645 \u0627\u0633\u062a \u06a9\u0647 <a href=\"https:\/\/moz.com\/beginners-guide-to-content-marketing\/content-strategy\" target=\"_blank\" rel=\"noopener noreferrer\">\u0641\u0647\u0631\u0633\u062a\u06cc \u0627\u0632 \u0645\u062d\u062a\u0648\u0627\u06cc \u0641\u0639\u0644\u06cc\u200c\u062a\u0627\u0646<\/a> \u062a\u0647\u06cc\u0647 \u06a9\u0646\u06cc\u062f. \u0627\u06af\u0631 \u06cc\u06a9 \u0633\u0627\u06cc\u062a \u06a9\u0648\u0686\u06a9 \u062f\u0627\u0631\u06cc\u062f\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0627\u06cc\u0646 \u06a9\u0627\u0631 \u0631\u0627 \u062f\u0633\u062a\u06cc \u0627\u0646\u062c\u0627\u0645 \u062f\u0647\u06cc\u062f. \u0627\u0645\u0627 \u0627\u06af\u0631 \u0633\u0627\u06cc\u062a \u0634\u0645\u0627 \u0628\u0632\u0631\u06af \u0627\u0633\u062a \u0648 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0628\u0633\u06cc\u0627\u0631 \u0632\u06cc\u0627\u062f\u06cc \u062f\u0627\u0631\u062f\u060c \u062f\u0631 \u0627\u06cc\u0646 \u0635\u0648\u0631\u062a \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0627\u0632 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc\u06cc \u0686\u0648\u0646 <\/span><a href=\"https:\/\/www.screamingfrog.co.uk\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Screaming Frog<\/span><\/a> <span style=\"font-weight: 400;\">\u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f \u062a\u0627 \u0628\u062a\u0648\u0627\u0646\u06cc\u062f \u0644\u06cc\u0633\u062a \u06a9\u0627\u0645\u0644\u06cc \u0627\u0632 <\/span><span style=\"font-weight: 400;\">URLs<\/span><span style=\"font-weight: 400;\"> \u0633\u0627\u06cc\u062a\u200c \u062e\u0648\u062f \u0631\u0627 \u062c\u0645\u0639\u200c\u0622\u0648\u0631\u06cc \u0646\u0645\u0627\u06cc\u06cc\u062f.<\/span><\/p>\n<h3>\u0645\u062d\u062a\u0648\u0627\u06cc\u200c\u062a\u0627\u0646 \u0631\u0627 \u0633\u0627\u0632\u0645\u0627\u0646\u200c\u062f\u0647\u06cc \u06a9\u0646\u06cc\u062f<\/h3>\n<p><span style=\"font-weight: 400;\">\u0634\u0634 \u0645\u0639\u06cc\u0627\u0631 <\/span><a href=\"https:\/\/moz.com\/beginners-guide-to-content-marketing\/content-strategy\" target=\"_blank\" rel=\"noopener noreferrer\"><b>\u0645\u0648\u0636\u0648\u0639<\/b><span style=\"font-weight: 400;\">\u060c <\/span><b>\u0627\u0646\u062f\u0627\u0632\u0647<\/b><span style=\"font-weight: 400;\">\u060c <\/span><b>\u0644\u062d\u0646<\/b><span style=\"font-weight: 400;\">\u060c <\/span><b>\u0627\u0631\u062a\u0628\u0627\u0637 \u0648 \u067e\u06cc\u0648\u0633\u062a\u06af\u06cc<\/b><span style=\"font-weight: 400;\">\u060c <\/span><b>\u0637\u0648\u0644 \u0639\u0645\u0631<\/b><span style=\"font-weight: 400;\"> \u0648 <\/span><b>\u0634\u06a9\u0644 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\u06af\u0631\u0641\u062a\u0647\u200c\u0627\u06cc\u062f\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0645\u062a\u0641\u0627\u0648\u062a \u0628\u0627\u0634\u0646\u062f.<\/span><\/p>\n<h3>\u062f\u0627\u062f\u0647\u200c\u0647\u0627 \u0631\u0627 \u062a\u062d\u0644\u06cc\u0644 \u06a9\u0646\u06cc\u062f \u062a\u0627 \u062e\u0644\u0627\u0621\u0647\u0627 \u0648 \u0634\u06a9\u0627\u0641\u200c\u0647\u0627\u06cc \u0645\u0648\u062c\u0648\u062f \u0631\u0627 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u06a9\u0646\u06cc\u062f<\/h3>\n<p><span style=\"font-weight: 400;\">\u0634\u0645\u0627 \u0628\u0647\u200c\u062f\u0646\u0628\u0627\u0644 \u0631\u0648\u0646\u062f\u0647\u0627\u06cc\u06cc \u0647\u0633\u062a\u06cc\u062f \u062a\u0627 \u0627\u0632 \u0637\u0631\u06cc\u0642 \u0622\u0646\u200c\u0647\u0627 \u0628\u0628\u06cc\u0646\u06cc\u062f \u06a9\u0647 \u0628\u0647 \u0686\u0647 \u0645\u0648\u0641\u0642\u06cc\u062a\u200c\u0647\u0627\u06cc\u06cc \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0628\u0631\u0633\u06cc\u062f \u0648 \u0686\u0647 \u0686\u06cc\u0632\u0647\u0627\u06cc\u06cc \u0628\u0631\u0627\u06cc \u067e\u06cc\u0634\u0631\u0641\u062a \u0646\u06cc\u0627\u0632 \u062f\u0627\u0631\u06cc\u062f. \u0628\u0647 \u06cc\u0627\u062f \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f \u06a9\u0647 \u0628\u0627\u06cc\u062f \u062e\u0644\u0627\u0621\u200c\u0647\u0627 \u0648 \u0634\u06a9\u0644\u0627\u0641\u200c\u0647\u0627 \u0631\u0627 \u067e\u06cc\u062f\u0627 \u06a9\u0646\u06cc\u062f. \u06af\u0627\u0647\u06cc \u0627\u0648\u0642\u0627\u062a \u0645\u062d\u062a\u0648\u0627\u06cc \u0645\u0648\u0631\u062f \u0646\u06cc\u0627\u0632\u062a\u0627\u0646\u060c \u0645\u062d\u062a\u0648\u0627\u06cc\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0647\u0646\u0648\u0632 \u062a\u0648\u0644\u06cc\u062f \u0646\u0634\u062f\u0647 \u0627\u0633\u062a. \u0622\u06cc\u0627 \u0647\u0645\u0647 \u067e\u0633\u062a\u200c\u0647\u0627\u06cc \u0634\u0645\u0627 \u062f\u0631\u0628\u0627\u0631\u0647 \u0645\u0648\u0636\u0648\u0639\u200c\u0647\u0627\u06cc \u062e\u0627\u0635 \u0648 \u067e\u06cc\u0634\u0631\u0641\u062a\u0647 \u0627\u0633\u062a\u061f \u062f\u0631 \u0627\u06cc\u0646 \u0635\u0648\u0631\u062a \u0686\u0647 \u0627\u062a\u0641\u0627\u0642\u06cc \u0645\u06cc\u200c\u0627\u0641\u062a\u062f \u0627\u06af\u0631 \u0645\u062e\u0627\u0637\u0628 \u0634\u0645\u0627 \u0627\u0641\u0631\u0627\u062f \u0645\u0628\u062a\u062f\u06cc \u0628\u0627\u0634\u0646\u062f\u061f<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0628\u0647\u200c\u0647\u0645\u06cc\u0646 \u062f\u0644\u06cc\u0644 \u0644\u0627\u0632\u0645 \u0627\u0633\u062a \u0646\u06af\u0627\u0647\u06cc \u0628\u0647 \u0645\u062d\u062a\u0648\u0627\u06cc \u067e\u06cc\u0634\u06cc\u0646 \u062e\u0648\u062f\u062a\u0627\u0646 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f \u0648 \u0622\u0646\u200c\u0647\u0627 \u0631\u0627 \u0637\u0628\u0642\u0647\u200c\u0628\u0646\u062f\u06cc \u06a9\u0646\u06cc\u062f \u062a\u0627 \u0628\u0641\u0647\u0645\u06cc\u062f \u06a9\u0647 \u062f\u0631 \u062d\u0627\u0644 \u062d\u0627\u0636\u0631 \u062f\u0631 \u0686\u0647 \u062c\u0627\u06cc\u06af\u0627\u0647\u06cc \u0642\u0631\u0627\u0631 \u062f\u0627\u0631\u06cc\u062f \u0648 \u062f\u0631 \u0622\u06cc\u0646\u062f\u0647 \u0645\u06cc\u200c\u062e\u0648\u0627\u0647\u06cc\u062f \u0628\u0647 \u06a9\u062c\u0627 \u0628\u0631\u0648\u06cc\u062f \u0648 \u0628\u0631 \u0631\u0648\u06cc \u0686\u0647 \u0686\u06cc\u0632\u06cc \u0633\u0631\u0645\u0627\u06cc\u0647\u200c\u06af\u0630\u0627\u0631\u06cc \u06a9\u0646\u06cc\u062f.<\/span><\/p>\n<h2>\u0627\u0647\u062f\u0627\u0641 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u062a\u0627\u0646 \u0631\u0627 \u0645\u0634\u062e\u0635 \u06a9\u0646\u06cc\u062f<\/h2>\n<p><span style=\"font-weight: 400;\">\u0627\u0647\u062f\u0627\u0641 \u0631\u0648\u0634\u0646\u06cc \u0628\u0631\u0627\u06cc \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u062a\u0627\u0646 \u062f\u0631 \u0646\u0638\u0631 \u0628\u06af\u06cc\u0631\u06cc\u062f. \u0645\u0637\u0645\u0626\u0646 \u0634\u0648\u06cc\u062f \u06a9\u0647 \u0647\u0631 \u0645\u062d\u062a\u0648\u0627 \u0628\u0631\u0627\u06cc \u0631\u0633\u06cc\u062f\u0646 \u0628\u0647 \u0622\u0646 \u0627\u0647\u062f\u0627\u0641 \u0637\u0631\u0627\u062d\u06cc \u0648 \u062a\u0648\u0644\u06cc\u062f \u0645\u06cc\u200c\u0634\u0648\u0646\u062f. <a href=\"https:\/\/www.semrush.com\/blog\/content-marketing-strategy-guide\/?__cf_chl_jschl_tk__=84a97014315b81216d7969a5bee54024fcb2f399-1588569938-0-AQaIbde0phFp4HJLofUeurZmBxOP3WttoTU6zYClrZ5RAylZSWOIwDwLmop5aML0_e15FJHYVH0VSXTVPN-tzpTiRrWABLgxF_nGS14AjzvjEI_nKqBSF9uIRP88_hCEQebZCXtnGjaZwIwrKF3Aa7boWFuAL2TEfQxkXYgPnNTF6XzoFoXxICL9EENrDYoLDQeDGUN6U_NQGokwVgpUJ1wXAzqzXGx024bVpMxLoq7NmVwJyzJwfLNy5w2lSwVmv3bx4AKeaaFgewhkPSLMZt2rv-jzJjsKNi22IxrnbcXn7MQtcvwo3ZIfJwEImQcfs0mxiI7vGUDiSHq3li0SdlrmU77nLnaCO4yzUnZFSFOKYBDFcgv2cakjaqDwwhdE8g\" target=\"_blank\" rel=\"noopener noreferrer\">\u0627\u0647\u062f\u0627\u0641 \u0631\u0627 \u0628\u0647\u200c\u0637\u0648\u0631 \u0633\u0644\u0633\u0644\u0647\u200c\u0645\u0631\u0627\u062a\u0628\u06cc \u0633\u0627\u0632\u0645\u0627\u0646\u200c\u062f\u0647\u06cc<\/a> \u06a9\u0646\u06cc\u062f. \u0627\u0628\u062a\u062f\u0627 \u0627\u0647\u062f\u0627\u0641 \u0645\u0631\u062a\u0628\u0637 \u0628\u0627 \u0686\u0634\u0645\u200c\u0627\u0646\u062f\u0627\u0632 \u0648 \u0645\u0623\u0645\u0648\u0631\u06cc\u062a \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u062a\u0627\u0646 \u0631\u0627 \u062a\u0639\u06cc\u06cc\u0646 \u0648 \u0633\u067e\u0633 \u0627\u0647\u062f\u0627\u0641 \u0628\u0644\u0646\u062f\u0645\u062f\u062a \u0648 \u06a9\u0648\u062a\u0627\u0647\u200c\u0645\u062f\u062a \u0631\u0627 \u0645\u0634\u062e\u0635 \u06a9\u0646\u06cc\u062f. \u062f\u0642\u062a \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f \u06a9\u0647 \u0627\u0647\u062f\u0627\u0641 \u0628\u0644\u0646\u062f\u0645\u062f\u062a \u0628\u0631 \u0627\u0647\u062f\u0627\u0641 \u0639\u0645\u0644\u06cc\u0627\u062a\u06cc \u062a\u0642\u062f\u0645 \u062f\u0627\u0631\u0646\u062f.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7853 size-full\" src=\"https:\/\/techrasa.com\/fa\/wp-content\/uploads\/2020\/10\/2-1.jpg\" alt=\"\u0633\u0644\u0633\u0644\u0647\u200c\u0645\u0631\u0627\u062a\u0628 \u0627\u0647\u062f\u0627\u0641 \u062f\u0631 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0645\u062d\u062a\u0648\u0627\u06cc\u06cc\" width=\"1080\" height=\"981\" srcset=\"https:\/\/techrasa.com\/fa\/wp-content\/uploads\/2020\/10\/2-1.jpg 1080w, https:\/\/techrasa.com\/fa\/wp-content\/uploads\/2020\/10\/2-1-300x273.jpg 300w, https:\/\/techrasa.com\/fa\/wp-content\/uploads\/2020\/10\/2-1-1024x930.jpg 1024w, https:\/\/techrasa.com\/fa\/wp-content\/uploads\/2020\/10\/2-1-768x698.jpg 768w, https:\/\/techrasa.com\/fa\/wp-content\/uploads\/2020\/10\/2-1-696x632.jpg 696w, https:\/\/techrasa.com\/fa\/wp-content\/uploads\/2020\/10\/2-1-1068x970.jpg 1068w, https:\/\/techrasa.com\/fa\/wp-content\/uploads\/2020\/10\/2-1-462x420.jpg 462w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u062a\u0648\u062c\u0647 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f \u06a9\u0647 \u0627\u0647\u062f\u0627\u0641 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0645\u062d\u062a\u0648\u0627\u06cc\u200c\u062a\u0627\u0646 \u0628\u0627\u06cc\u062f \u0628\u0647 \u0634\u0645\u0627 \u062f\u0631 \u0631\u0633\u06cc\u062f\u0646 \u0628\u0647 \u0627\u0647\u062f\u0627\u0641 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u062a\u0627\u0646 \u06a9\u0645\u06a9 \u06a9\u0646\u062f \u0648 \u0628\u0627 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u06a9\u0644\u06cc \u0634\u0631\u06a9\u062a\u200c\u062a\u0627\u0646 \u0645\u0631\u062a\u0628\u0637 \u0628\u0627\u0634\u062f. \u0628\u0647 \u0628\u06cc\u0627\u0646 \u062f\u06cc\u06af\u0631\u060c \u0627\u0647\u062f\u0627\u0641 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0645\u062d\u062a\u0648\u0627 \u0645\u06a9\u0645\u0644 \u0627\u0647\u062f\u0627\u0641 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0648 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u062a\u0627\u0646 \u0627\u0633\u062a.<\/span><\/p>\n<h3>\u0686\u0627\u0631\u0686\u0648\u0628\u200c\u0647\u0627\u06cc \u0647\u062f\u0641\u200c\u06af\u0630\u0627\u0631\u06cc (SMART \u062f\u0631 \u0645\u0642\u0627\u06cc\u0633\u0647 \u0628\u0627 CLEAR)<\/h3>\n<p><span style=\"font-weight: 400;\">\u062f\u0631 \u062d\u0627\u0644\u06cc \u06a9\u0647 \u0634\u0645\u0627 \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0628\u0627 \u0686\u0627\u0631\u0686\u0648\u0628\u200c\u0647\u0627\u06cc \u0642\u062f\u06cc\u0645\u06cc \u062a\u0639\u06cc\u06cc\u0646 \u0647\u062f\u0641 \u0645\u0627\u0646\u0646\u062f <a href=\"https:\/\/techrasa.com\/fa\/%d8%a7%d8%b2-%d9%87%d8%af%d9%81%e2%80%8c%da%af%d8%b0%d8%a7%d8%b1%db%8c-%d8%a8%d9%87-%d8%b1%d9%88%d8%b4-%d8%a7%d8%b3%d9%85%d8%a7%d8%b1%d8%aa-s-m-a-r-t-%da%86%d9%87-%d9%85%db%8c%e2%80%8c%d8%af%d8%a7\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u0627\u0647\u062f\u0627\u0641 <\/a><\/span><span style=\"font-weight: 400;\">SMART<\/span><span style=\"font-weight: 400;\"> \u0631\u0627\u062d\u062a\u200c\u062a\u0631 \u0628\u0627\u0634\u06cc\u062f (\u06cc\u0639\u0646\u06cc \u0627\u0647\u062f\u0627\u0641\u06cc \u06a9\u0647 \u0645\u0634\u062e\u0635 (<\/span><span style=\"font-weight: 400;\">Specific<\/span><span style=\"font-weight: 400;\">)\u060c \u0642\u0627\u0628\u0644 \u0627\u0646\u062f\u0627\u0632\u0647\u200c\u06af\u06cc\u0631\u06cc (<\/span><span style=\"font-weight: 400;\">Measurable<\/span><span style=\"font-weight: 400;\">)\u060c \u062f\u0633\u062a\u200c\u06cc\u0627\u0641\u062a\u0646\u06cc (<\/span><span style=\"font-weight: 400;\">Achievable<\/span><span style=\"font-weight: 400;\">)\u060c \u0645\u0631\u062a\u0628\u0637 (<\/span><span style=\"font-weight: 400;\">Relevant<\/span><span style=\"font-weight: 400;\">) \u0648 \u062f\u0627\u0631\u0627\u06cc \u0632\u0645\u0627\u0646\u200c\u0628\u0646\u062f\u06cc (<\/span><span style=\"font-weight: 400;\">Time-Bound<\/span><span style=\"font-weight: 400;\">) \u0628\u0627\u0634\u0646\u062f)\u061b \u0627\u0645\u0627 <\/span><b>\u0627\u0646\u0639\u0637\u0627\u0641\u200c\u067e\u0630\u06cc\u0631\u06cc<\/b><span style=\"font-weight: 400;\"> \u0639\u0627\u0645\u0644 \u06a9\u0644\u06cc\u062f\u06cc \u0628\u0631\u0627\u06cc \u062a\u0639\u06cc\u06cc\u0646 \u0645\u0639\u06cc\u0627\u0631\u0647\u0627\u06cc \u0648\u0627\u0642\u0639\u06cc \u06cc\u06a9 \u0647\u062f\u0641 \u0627\u0633\u062a.\u00a0<\/span><\/p>\n<blockquote class=\"td_quote_box td_box_center\"><p><span style=\"color: #e04e2c;\">\u0628\u06cc\u0634\u062a\u0631 \u0628\u062e\u0648\u0627\u0646\u06cc\u062f: <a style=\"color: #e04e2c;\" href=\"https:\/\/techrasa.com\/fa\/%d9%87%d8%af%d9%81%e2%80%8c%da%af%d8%b0%d8%a7%d8%b1%db%8c-%d8%a7%d8%b3%d9%85%d8%a7%d8%b1%d8%aa-%db%8c%d8%a7-%da%a9%d9%84%db%8c%d8%b1clear%d8%9f-%da%86%da%af%d9%88%d9%86%d9%87-%d9%85%db%8c%e2%80%8c\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u0647\u062f\u0641\u200c\u06af\u0630\u0627\u0631\u06cc \u0627\u0633\u0645\u0627\u0631\u062a \u06cc\u0627 \u06a9\u0644\u06cc\u0631 (CLEAR)\u061f \u0686\u06af\u0648\u0646\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u0627\u0632 \u0631\u0633\u06cc\u062f\u0646 \u0628\u0647 \u0627\u0647\u062f\u0627\u0641 \u0627\u0637\u0645\u06cc\u0646\u0627\u0646 \u062d\u0627\u0635\u0644 \u06a9\u0631\u062f\u061f<\/a><\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">\u0628\u0647 \u0647\u0645\u06cc\u0646 \u062f\u0644\u06cc\u0644 \u0627\u0632 \u0686\u0627\u0631\u0686\u0648\u0628\u06cc \u0628\u0647 \u0646\u0627\u0645 <\/span><span style=\"font-weight: 400;\">CLEAR<\/span><span style=\"font-weight: 400;\"> \u0628\u0631\u0627\u06cc \u062a\u0639\u06cc\u06cc\u0646 \u0627\u0647\u062f\u0627\u0641 \u062e\u0648\u062f\u062a\u0627\u0646 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f. \u0627\u06cc\u0646 \u0686\u0627\u0631\u0686\u0648\u0628 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u06a9\u0646\u062f \u062a\u0627 \u062f\u0631 \u0634\u0631\u0627\u06cc\u0637 \u0628\u0633\u06cc\u0627\u0631 \u0645\u062a\u063a\u06cc\u0631\u060c \u0686\u0627\u0628\u06a9\u200c\u062a\u0631 \u0639\u0645\u0644 \u06a9\u0646\u06cc\u062f. \u0628\u0647\u200c\u0637\u0648\u0631 \u06a9\u0644\u06cc\u060c \u0645\u0634\u062e\u0635\u0647\u200c\u0647\u0627\u06cc \u0627\u0635\u0644\u06cc \u0627\u0647\u062f\u0627\u0641 <\/span><span style=\"font-weight: 400;\">CLEAR<\/span><span style=\"font-weight: 400;\"> \u0639\u0628\u0627\u0631\u062a \u0627\u0633\u062a \u0627\u0632:<\/span><\/p>\n<p><b>\u0645\u0634\u0627\u0631\u06a9\u062a\u06cc (<\/b><b>Collaborative<\/b><b>):<\/b><span style=\"font-weight: 400;\"> \u0627\u0647\u062f\u0627\u0641 \u0628\u0627\u06cc\u062f \u0627\u0641\u0631\u0627\u062f \u0631\u0627 \u0628\u0647 \u0627\u0646\u062c\u0627\u0645 \u06a9\u0627\u0631 \u062a\u06cc\u0645\u06cc \u062a\u0634\u0648\u06cc\u0642 \u0648 \u062f\u0631 \u0622\u0646\u200c\u0647\u0627 \u0627\u0646\u06af\u06cc\u0632\u0647 \u0627\u06cc\u062c\u0627\u062f \u06a9\u0646\u062f. \u062f\u0631 \u0627\u06cc\u0646 \u0645\u0631\u062d\u0644\u0647 \u0633\u0624\u0627\u0644\u200c\u0647\u0627\u06cc \u0632\u06cc\u0631 \u0631\u0627 \u0627\u0632 \u062e\u0648\u062f \u0628\u067e\u0631\u0633\u06cc\u062f:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0686\u0647 \u06a9\u0633\u06cc \u062f\u0631 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0634\u0645\u0627\u0633\u062a\u061f \u0686\u0647 \u06a9\u0633\u06cc \u0627\u0632 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0634\u0645\u0627 \u062d\u0645\u0627\u06cc\u062a \u0645\u06cc\u200c\u06a9\u0646\u062f\u061f \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u062a\u0627\u0646 \u0628\u0647 \u0686\u0647 \u06a9\u0633\u06cc \u062e\u062f\u0645\u0627\u062a \u0645\u06cc\u200c\u062f\u0647\u062f\u061f \u0630\u06cc\u200c\u0646\u0641\u0639\u0627\u0646 \u0686\u0647 \u06a9\u0633\u0627\u0646\u06cc \u0647\u0633\u062a\u0646\u062f\u061f \u0645\u0634\u062a\u0631\u06cc\u0627\u0646\u061f \u0628\u0647 \u0686\u0647 \u06a9\u0633\u06cc \u062f\u0631 \u062a\u06cc\u0645\u062a\u0627\u0646 \u0646\u06cc\u0627\u0632 \u062f\u0627\u0631\u06cc\u062f\u061f \u06a9\u062f\u0627\u0645 \u06cc\u06a9 \u0627\u0632 \u06a9\u0627\u0631\u0645\u0646\u062f\u0627\u0646 \u0648 \u0647\u0645\u06a9\u0627\u0631\u0627\u0646 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u06a9\u0645\u06a9 \u06a9\u0646\u0646\u062f\u061f \u0628\u0647 \u0686\u0647 \u0627\u0641\u0631\u0627\u062f\u06cc \u062f\u0631 \u0633\u0637\u062d \u0628\u0627\u0644\u0627\u062a\u0631 \u0648 \u067e\u0627\u06cc\u06cc\u0646\u200c\u062a\u0631 \u0648 \u0647\u0645 \u0633\u0637\u062d \u062e\u0648\u062f\u062a\u0627\u0646 \u0646\u06cc\u0627\u0632 \u062f\u0627\u0631\u06cc\u062f\u061f \u0627\u0632 \u062e\u0648\u062f\u062a\u0627\u0646 \u0628\u067e\u0631\u0633\u06cc\u062f \u06a9\u0647 \u0686\u0631\u0627 \u0627\u06cc\u0646 \u0647\u0645\u06a9\u0627\u0631\u0627\u0646 \u0645\u0647\u0645 \u0647\u0633\u062a\u0646\u062f\u061f<\/span><\/p>\n<p><b>\u0645\u062d\u062f\u0648\u062f (<\/b><b>Limited<\/b><b>):<\/b><span style=\"font-weight: 400;\"> \u0627\u0647\u062f\u0627\u0641 \u0628\u0627\u06cc\u062f \u0628\u0647\u200c\u0645\u062f\u062a \u0632\u0645\u0627\u0646 \u0648 \u062d\u0648\u0632\u0647 \u062e\u0627\u0635 \u0645\u062d\u062f\u0648\u062f \u0634\u0648\u0646\u062f. \u062f\u0631 \u0627\u06cc\u0646 \u0645\u0631\u062d\u0644\u0647 \u0633\u0624\u0627\u0644\u200c\u0647\u0627\u06cc \u0632\u06cc\u0631 \u0631\u0627 \u0627\u0632 \u062e\u0648\u062f \u0628\u067e\u0631\u0633\u06cc\u062f:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0686\u0647 \u0632\u0645\u0627\u0646\u06cc \u06a9\u0627\u0631 \u0631\u0627 \u0634\u0631\u0648\u0639 \u0648 \u0645\u062a\u0648\u0642\u0641 \u0645\u06cc\u200c\u06a9\u0646\u06cc\u062f\u061f \u0628\u0627 \u0686\u0647 \u0645\u062d\u062f\u0648\u062f\u06cc\u062a\u200c\u0647\u0627\u06cc \u062c\u063a\u0631\u0627\u0641\u06cc\u0627\u06cc\u06cc \u0648 \u0627\u0646\u0633\u0627\u0646\u06cc \u0631\u0648\u0628\u0647\u200c\u0631\u0648 \u0647\u0633\u062a\u06cc\u062f\u061f \u0622\u06cc\u0627 \u0634\u0645\u0627 \u0648\u0627\u0642\u0639\u200c\u0628\u06cc\u0646 \u0647\u0633\u062a\u06cc\u062f\u061f \u0627\u0632 \u06a9\u062c\u0627 \u0628\u0627\u06cc\u062f \u0628\u0641\u0647\u0645\u06cc\u0645 \u06a9\u0647 \u0628\u0647 \u0647\u062f\u0641 \u062e\u0648\u062f \u0631\u0633\u06cc\u062f\u0647\u200c\u0627\u06cc\u0645\u061f \u0622\u06cc\u0627 \u0627\u0647\u062f\u0627\u0641 <\/span><span style=\"font-weight: 400;\">SMART<\/span><span style=\"font-weight: 400;\"> \u0647\u0633\u062a\u0646\u062f\u061f \u0628\u0631\u0627\u06cc \u0631\u0633\u06cc\u062f\u0646 \u0628\u0647 \u0647\u062f\u0641 \u0686\u0647 \u06a9\u0627\u0631\u0647\u0627\u06cc\u06cc \u0631\u0627 \u0646\u0628\u0627\u06cc\u062f \u0627\u0646\u062c\u0627\u0645 \u062f\u0647\u06cc\u062f\u061f<\/span><\/p>\n<p><b>\u0639\u0627\u0637\u0641\u06cc (<\/b><b>Emotional<\/b><b>):<\/b><span style=\"font-weight: 400;\"> \u0627\u0647\u062f\u0627\u0641 \u0628\u0627\u06cc\u062f \u0627\u0631\u062a\u0628\u0627\u0637 \u0635\u0645\u06cc\u0645\u0627\u0646\u0647 \u0648 \u0628\u06cc\u200c\u0646\u0638\u06cc\u0631\u06cc \u0631\u0627 \u0628\u06cc\u0646 \u0634\u0645\u0627 \u0648 \u06a9\u0627\u0631\u0645\u0646\u062f\u0627\u0646\u062a\u0627\u0646 \u0627\u06cc\u062c\u0627\u062f \u06a9\u0646\u062f. \u062f\u0631 \u0627\u06cc\u0646 \u0645\u0631\u062d\u0644\u0647 \u0633\u0624\u0627\u0644\u200c\u0647\u0627\u06cc \u0632\u06cc\u0631 \u0631\u0627 \u0627\u0632 \u062e\u0648\u062f \u0628\u067e\u0631\u0633\u06cc\u062f:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0622\u06cc\u0627 \u0627\u06cc\u0646 \u0647\u062f\u0641\u060c \u0645\u0646 \u0631\u0627 \u0628\u0647 \u0645\u0642\u0635\u062f\u0645 \u0645\u06cc\u200c\u0631\u0633\u0627\u0646\u062f\u061f \u0622\u06cc\u0627 \u0627\u06cc\u0646 \u0647\u062f\u0641\u060c \u0646\u06cc\u0627\u0632\u0647\u0627\u06cc \u0645\u0646 \u0631\u0627 \u0628\u0631\u0637\u0631\u0641 \u0645\u06cc\u200c\u06a9\u0646\u062f\u061f \u0686\u0631\u0627 \u0645\u0646 \u0628\u0627\u06cc\u062f \u0627\u06cc\u0646 \u06a9\u0627\u0631 \u0631\u0627 \u0627\u0646\u062c\u0627\u0645 \u062f\u0647\u0645\u061f \u0647\u062f\u0641 \u0645\u0646 \u0686\u0647 \u062a\u0623\u062b\u06cc\u0631\u06cc \u0628\u0631 \u0631\u0648\u06cc \u0627\u0641\u0631\u0627\u062f \u062a\u06cc\u0645 \u062e\u0648\u0627\u0647\u062f \u062f\u0627\u0634\u062a\u061f \u0627\u06cc\u0646 \u0647\u062f\u0641 \u0686\u0647 \u062a\u0623\u062b\u06cc\u0631\u06cc \u0628\u0631 \u0631\u0648\u06cc \u0627\u0647\u062f\u0627\u0641 \u0634\u062e\u0635\u06cc \u0648 \u0628\u0631\u0646\u0627\u0645\u0647 \u06a9\u0627\u0631\u06cc \u0645\u0646 \u062e\u0648\u0627\u0647\u062f \u062f\u0627\u0634\u062a\u061f<\/span><\/p>\n<p><b>\u0645\u062d\u0633\u0648\u0633 (<\/b><b>Appreciable<\/b><b>):<\/b><span style=\"font-weight: 400;\"> \u0627\u0647\u062f\u0627\u0641 \u0628\u0632\u0631\u06af\u062a\u0631 \u0628\u0627\u06cc\u062f \u0628\u0647 \u0627\u0647\u062f\u0627\u0641 \u06a9\u0648\u0686\u06a9\u062a\u0631 \u062a\u0642\u0633\u06cc\u0645 \u0634\u0648\u0646\u062f\u060c \u062f\u0631 \u0627\u06cc\u0646 \u0635\u0648\u0631\u062a \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0633\u0631\u06cc\u0639\u200c\u062a\u0631 \u0648 \u0628\u0647 \u0622\u0633\u0627\u0646\u06cc \u0627\u0646\u062c\u0627\u0645 \u0634\u0648\u0646\u062f. \u0627\u0647\u062f\u0627\u0641 \u0628\u0627\u06cc\u062f \u0642\u0627\u0628\u0644\u06cc\u062a \u0627\u062c\u0631\u0627\u06cc\u06cc \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u0646\u062f. \u062f\u0631 \u0627\u06cc\u0646 \u0645\u0631\u062d\u0644\u0647 \u0633\u0624\u0627\u0644\u200c\u0647\u0627\u06cc \u0632\u06cc\u0631 \u0631\u0627 \u0627\u0632 \u062e\u0648\u062f \u0628\u067e\u0631\u0633\u06cc\u062f:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u06a9\u0648\u0686\u06a9\u200c\u062a\u0631\u06cc\u0646 \u0648 \u0645\u0634\u062e\u0635\u200c\u062a\u0631\u06cc\u0646 \u0627\u0642\u062f\u0627\u0645 \u0686\u06cc\u0633\u062a\u061f \u0628\u0631\u0627\u06cc \u0633\u0646\u062c\u0634 \u0648 \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u0627\u0632 \u0686\u0647 \u0634\u0627\u062e\u0635\u200c\u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f\u06cc \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0645 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u0645\u061f \u0646\u0642\u0627\u0637 \u0639\u0637\u0641 \u06a9\u0644\u06cc\u062f\u06cc \u0628\u0631\u0627\u06cc \u062f\u0633\u062a\u06cc\u0627\u0628\u06cc \u0628\u0647 \u0647\u062f\u0641 \u0686\u06cc\u0633\u062a\u061f \u062f\u0631 \u0645\u0633\u06cc\u0631 \u062a\u062d\u0642\u0642 \u0627\u06cc\u0646 \u0647\u062f\u0641 \u0686\u0647 \u0627\u0647\u062f\u0627\u0641 \u062f\u06cc\u06af\u0631\u06cc \u0646\u06cc\u0632 \u062a\u062d\u0642\u0642 \u067e\u06cc\u062f\u0627 \u062e\u0648\u0627\u0647\u062f \u06a9\u0631\u062f\u061f<\/span><\/p>\n<p><b>\u0645\u0646\u0639\u0637\u0641 (<\/b><b>Refinable<\/b><b>):<\/b><span style=\"font-weight: 400;\"> \u0627\u0647\u062f\u0627\u0641 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0628\u0627 \u062a\u0648\u062c\u0647 \u0628\u0647 \u067e\u06cc\u0634\u0627\u0645\u062f\u0647\u0627 \u0648 \u0646\u06cc\u0627\u0632\u0647\u0627 \u0645\u062c\u062f\u062f\u0627\u064b \u062a\u0639\u0631\u06cc\u0641 \u0634\u0648\u0646\u062f. \u062f\u0631 \u0627\u06cc\u0646 \u0645\u0631\u062d\u0644\u0647 \u0633\u0624\u0627\u0644\u200c\u0647\u0627\u06cc \u0632\u06cc\u0631 \u0631\u0627 \u0627\u0632 \u062e\u0648\u062f \u0628\u067e\u0631\u0633\u06cc\u062f:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u067e\u06cc\u0634\u200c\u0628\u06cc\u0646\u06cc \u0645\u06cc\u200c\u06a9\u0646\u06cc\u062f \u06a9\u0647 \u0686\u0647 \u0627\u0637\u0644\u0627\u0639\u0627\u062a\u06cc \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u062f\u0631 \u0622\u06cc\u0646\u062f\u0647 \u062a\u063a\u06cc\u06cc\u0631 \u067e\u06cc\u062f\u0627 \u06a9\u0646\u062f\u061f \u0686\u0647 \u0686\u06cc\u0632\u06cc \u0628\u0627\u0639\u062b \u0645\u06cc\u200c\u0634\u0648\u062f \u06a9\u0647 \u0627\u06cc\u0646 \u062a\u063a\u06cc\u06cc\u0631\u0627\u062a \u0627\u062a\u0641\u0627\u0642 \u0646\u06cc\u0641\u062a\u062f\u061f \u0622\u06cc\u0627 \u062a\u063a\u06cc\u06cc\u0631 \u062f\u0631 \u0645\u0633\u06cc\u0631 \u0628\u0647\u200c\u0645\u0639\u0646\u0627\u06cc \u062a\u063a\u06cc\u06cc\u0631 \u062f\u0631 \u0627\u0647\u062f\u0627\u0641 \u0645\u0646 \u0627\u0633\u062a\u061f \u0686\u0647 \u0632\u0645\u0627\u0646\u06cc \u0627\u0647\u062f\u0627\u0641 \u0631\u0627 \u0628\u0631\u0627\u06cc \u062a\u063a\u06cc\u06cc\u0631 \u0628\u0627\u06cc\u062f \u0628\u0627\u0632\u0628\u06cc\u0646\u06cc \u06a9\u0631\u062f\u061f \u0686\u06af\u0648\u0646\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u062e\u0648\u062f\u062a\u0627\u0646 \u0631\u0627 \u0628\u0627 \u0628\u0647\u062a\u0631\u06cc\u0646 \u0633\u0646\u0627\u0631\u06cc\u0648 \u0648 \u0628\u062f\u062a\u0631\u06cc\u0646 \u0633\u0646\u0627\u0631\u06cc\u0648 \u062a\u0637\u0628\u06cc\u0642 \u062f\u0647\u06cc\u062f\u061f<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7854 size-full\" src=\"https:\/\/techrasa.com\/fa\/wp-content\/uploads\/2020\/10\/2-2-1.jpg\" alt=\"\u0645\u0642\u0627\u06cc\u0633\u0647 \u0647\u062f\u0641\u200c\u06af\u0630\u0627\u0631\u06cc CLEAR \u0628\u0627 SMART\" width=\"1324\" height=\"816\" srcset=\"https:\/\/techrasa.com\/fa\/wp-content\/uploads\/2020\/10\/2-2-1.jpg 1324w, https:\/\/techrasa.com\/fa\/wp-content\/uploads\/2020\/10\/2-2-1-300x185.jpg 300w, https:\/\/techrasa.com\/fa\/wp-content\/uploads\/2020\/10\/2-2-1-1024x631.jpg 1024w, https:\/\/techrasa.com\/fa\/wp-content\/uploads\/2020\/10\/2-2-1-768x473.jpg 768w, https:\/\/techrasa.com\/fa\/wp-content\/uploads\/2020\/10\/2-2-1-356x220.jpg 356w, https:\/\/techrasa.com\/fa\/wp-content\/uploads\/2020\/10\/2-2-1-696x429.jpg 696w, https:\/\/techrasa.com\/fa\/wp-content\/uploads\/2020\/10\/2-2-1-1068x658.jpg 1068w, https:\/\/techrasa.com\/fa\/wp-content\/uploads\/2020\/10\/2-2-1-681x420.jpg 681w\" sizes=\"auto, (max-width: 1324px) 100vw, 1324px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u0627\u06af\u0631 \u0634\u0645\u0627 \u0641\u06a9\u0631 \u0645\u06cc\u200c\u06a9\u0646\u06cc\u062f \u06a9\u0647 \u00ab\u0634\u0627\u062e\u0635\u200c\u0647\u0627\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u0639\u0645\u0644\u06a9\u0631\u062f\u06cc\u00bb (<\/span><span style=\"font-weight: 400;\">KPIs-<\/span><span style=\"font-weight: 400;\">Key Performance Indicators<\/span><span style=\"font-weight: 400;\">) \u0628\u0633\u06cc\u0627\u0631 \u0641\u0646\u06cc \u0647\u0633\u062a\u0646\u062f \u0648 \u0628\u0647 \u06cc\u06a9 \u062d\u0648\u0632\u0647 \u062e\u0627\u0635 \u0645\u062d\u062f\u0648\u062f \u0645\u06cc\u200c\u0634\u0648\u0646\u062f\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0627\u0632 \u00ab\u0627\u0647\u062f\u0627\u0641 \u0648 \u0646\u062a\u0627\u06cc\u062c \u06a9\u0644\u06cc\u062f\u06cc\u00bb (<\/span><span style=\"font-weight: 400;\">OKRs-Objectives and Key Results<\/span><span style=\"font-weight: 400;\">) \u0628\u0631\u0627\u06cc \u0627\u06cc\u062c\u0627\u062f \u0627\u0646\u0639\u0637\u0627\u0641\u200c\u067e\u0630\u06cc\u0631\u06cc \u062f\u0631 \u0627\u0647\u062f\u0627\u0641\u062a\u0627\u0646 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0647\u0631 \u0647\u062f\u0641 \u0631\u0627 \u0628\u0647\u200c\u0639\u0646\u0648\u0627\u0646 \u0686\u0627\u0644\u0634 \u062f\u0631 \u0646\u0638\u0631 \u0628\u06af\u06cc\u0631\u06cc\u062f.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u06f3 \u062a\u0627 \u06f4 \u0646\u062a\u06cc\u062c\u0647 \u06a9\u0644\u06cc\u062f\u06cc \u0628\u0631\u0627\u06cc \u0647\u062f\u0641 \u062a\u0639\u0631\u06cc\u0641 \u06a9\u0646\u06cc\u062f.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0627\u0647\u062f\u0627\u0641\u062a\u0627\u0646 \u0631\u0627 \u0628\u0627 \u0634\u0627\u062e\u0635 \u067e\u06cc\u0634\u0631\u0641\u062a \u0627\u0632 \u06f0 \u062a\u0627 \u06f1\u06f0\u06f0<\/span><span style=\"font-weight: 400;\">\u066a<\/span><span style=\"font-weight: 400;\"> \u0627\u0646\u062f\u0627\u0632\u0647\u200c\u06af\u06cc\u0631\u06cc \u06a9\u0646\u06cc\u062f.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0627\u0647\u062f\u0627\u0641\u062a\u0627\u0646 \u0634\u0641\u0627\u0641 \u0648 \u0648\u0627\u0628\u0633\u062a\u0647 \u0628\u0647 \u0647\u0645\u06a9\u0627\u0631\u06cc \u0628\u0627\u0634\u062f.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u0627\u0647\u062f\u0627\u0641 \u0631\u0627 \u0628\u0631 \u0627\u0633\u0627\u0633 \u0634\u0631\u0627\u06cc\u0637 \u062c\u062f\u06cc\u062f \u0628\u0631\u0631\u0633\u06cc \u0648 \u0627\u0631\u0632\u06cc\u0627\u0628\u06cc \u06a9\u0646\u06cc\u062f.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u0628\u0627 \u0627\u06cc\u0646 \u0631\u0648\u06cc\u06a9\u0631\u062f \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0646\u062a\u0627\u06cc\u062c \u0645\u0628\u0647\u0645 \u0648 \u0646\u0627\u0645\u0634\u062e\u0635 \u0631\u0627 \u0647\u062f\u0641 \u0642\u0631\u0627\u0631 \u062f\u0647\u06cc\u062f. \u0628\u0647\u062a\u0631 \u0627\u0633\u062a \u06cc\u06a9 \u062f\u0627\u0645\u0646\u0647 \u062d\u062f\u0627\u0642\u0644\u06cc \u0628\u0631\u0627\u06cc \u0631\u0633\u06cc\u062f\u0646 \u0628\u0647 \u0627\u0647\u062f\u0627\u0641 \u062f\u0631 \u0646\u0638\u0631 \u0628\u06af\u06cc\u0631\u06cc\u062f. \u0634\u0627\u062e\u0635 \u067e\u06cc\u0634\u0631\u0641\u062a (\u06f0 \u062a\u0627 \u06f1\u06f0\u06f0<\/span><span style=\"font-weight: 400;\">\u066a<\/span><span style=\"font-weight: 400;\">) \u0628\u0647 \u0647\u0631 \u06cc\u06a9 \u0627\u0632 \u0627\u0639\u0636\u0627\u06cc \u062a\u06cc\u0645 \u0627\u06cc\u0646 \u0627\u0645\u06a9\u0627\u0646 \u0631\u0627 \u0645\u06cc\u200c\u062f\u0647\u062f \u062a\u0627 \u0642\u0627\u0628\u0644\u06cc\u062a \u062f\u0633\u062a\u06cc\u0627\u0628\u06cc \u0628\u0647 \u0647\u062f\u0641 \u0631\u0627 \u0628\u0641\u0647\u0645\u0646\u062f \u0648 \u0646\u06cc\u0632 \u0628\u062f\u0627\u0646\u0646\u062f \u0686\u0647 \u06a9\u0627\u0631\u0647\u0627\u06cc\u06cc \u0628\u0627\u06cc\u062f \u0628\u0631\u0627\u06cc \u062a\u062d\u0642\u0642 \u0647\u062f\u0641 \u0627\u0646\u062c\u0627\u0645 \u0634\u0648\u062f.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-7864\" src=\"https:\/\/techrasa.com\/fa\/wp-content\/uploads\/2020\/11\/2-3-1024x880.jpg\" alt=\"\u0633\u0644\u0633\u0644\u0647\u200c\u0645\u0631\u0627\u062a\u0628 \u0627\u0647\u062f\u0627\u0641 (\u0686\u0634\u0645\u200c\u0627\u0646\u062f\u0627\u0632 \u0648 \u0645\u0623\u0645\u0648\u0631\u06cc\u062a\u060c \u0627\u0647\u062f\u0627\u0641 \u0628\u0644\u0646\u062f\u0645\u062f\u062a \u0648 \u06a9\u0648\u062a\u0627\u0647\u200c\u0645\u062f\u062a)\" width=\"696\" height=\"598\" srcset=\"https:\/\/techrasa.com\/fa\/wp-content\/uploads\/2020\/11\/2-3-1024x880.jpg 1024w, https:\/\/techrasa.com\/fa\/wp-content\/uploads\/2020\/11\/2-3-300x258.jpg 300w, https:\/\/techrasa.com\/fa\/wp-content\/uploads\/2020\/11\/2-3-768x660.jpg 768w, https:\/\/techrasa.com\/fa\/wp-content\/uploads\/2020\/11\/2-3-696x598.jpg 696w, https:\/\/techrasa.com\/fa\/wp-content\/uploads\/2020\/11\/2-3-1068x918.jpg 1068w, https:\/\/techrasa.com\/fa\/wp-content\/uploads\/2020\/11\/2-3-489x420.jpg 489w, https:\/\/techrasa.com\/fa\/wp-content\/uploads\/2020\/11\/2-3.jpg 1162w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0628\u0631\u062e\u0644\u0627\u0641 <\/span><span style=\"font-weight: 400;\">KPIs<\/span><span style=\"font-weight: 400;\"> \u06a9\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0641\u0642\u0637 \u0628\u0631\u0627\u06cc \u0647\u0631 \u0633\u0647 \u0645\u0627\u0647 \u06cc\u06a9 \u0628\u0627\u0631 \u0645\u062c\u062f\u062f\u0627\u064b \u062a\u0646\u0638\u06cc\u0645 \u0634\u0648\u0646\u062f\u060c \u0627\u0647\u062f\u0627\u0641 \u062f\u0631 <\/span><span style=\"font-weight: 400;\">OKRs<\/span><span style=\"font-weight: 400;\"> \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u062f\u0631 \u0635\u0648\u0631\u062a \u062a\u063a\u06cc\u06cc\u0631 \u0634\u0631\u0627\u06cc\u0637 \u0627\u0648\u0644\u06cc\u0647 \u062f\u0631 \u0647\u0631 \u0632\u0645\u0627\u0646\u06cc \u0628\u0647\u200c\u0631\u0648\u0632 \u0634\u0648\u0646\u062f. \u0628\u0627 <\/span><span style=\"font-weight: 400;\">OKRs<\/span><span style=\"font-weight: 400;\">\u060c \u0634\u0645\u0627 \u062f\u06cc\u06af\u0631 \u0632\u0645\u0627\u0646\u062a\u0627\u0646 \u0631\u0627 \u0628\u0647 \u062e\u0627\u0637\u0631 \u062a\u0645\u0631\u06a9\u0632 \u0628\u0631 \u0631\u0648\u06cc \u0627\u0647\u062f\u0627\u0641 \u063a\u06cc\u0631\u0645\u0631\u062a\u0628\u0637 \u0628\u0627 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u062a\u0627\u0646 \u0628\u0647\u200c \u0647\u062f\u0631 \u0646\u062e\u0648\u0627\u0647\u06cc\u062f \u062f\u0627\u062f.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u067e\u0633 \u0627\u0632 \u0622\u0646\u06a9\u0647 \u0645\u062d\u062a\u0648\u0627\u06cc \u0645\u0648\u062c\u0648\u062f \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u062a\u0627\u0646 \u0631\u0627 \u0628\u0647\u200c\u062f\u0642\u062a \u0628\u0631\u0631\u0633\u06cc \u06a9\u0631\u062f\u0647 \u0648 \u0647\u062f\u0641 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u062a\u0627\u0646 \u0631\u0627 \u0646\u06cc\u0632 \u062a\u0639\u06cc\u06cc\u0646 \u06a9\u0631\u062f\u06cc\u062f\u060c \u0646\u0648\u0628\u062a \u0628\u0647 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0645\u062e\u0627\u0637\u0628 \u0647\u062f\u0641 (\u067e\u0631\u0633\u0648\u0646\u0627) \u0648 \u062a\u0639\u06cc\u06cc\u0646 \u0633\u0641\u0631 \u0645\u0634\u062a\u0631\u06cc \u0645\u06cc\u200c\u0631\u0633\u062f. \u0627\u06af\u0631 \u0645\u06cc\u200c\u062e\u0648\u0627\u0647\u06cc\u062f \u0628\u062f\u0627\u0646\u06cc\u062f \u06a9\u0647 \u0686\u06af\u0648\u0646\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u0645\u062e\u0627\u0637\u0628 \u0647\u062f\u0641 \u0631\u0627 \u0634\u0646\u0627\u062e\u062a \u0648 \u062a\u0648\u0644\u06cc\u062f \u0645\u062d\u062a\u0648\u0627 \u0631\u0627 \u0628\u0627 \u062a\u0648\u062c\u0647 \u0628\u0647 \u0633\u0641\u0631 \u0645\u0634\u062a\u0631\u06cc \u0637\u0631\u0627\u062d\u06cc \u0648 \u062a\u0648\u0644\u06cc\u062f \u06a9\u0631\u062f\u060c \u0645\u0642\u0627\u0644\u0647 \u062a\u06a9\u0631\u0627\u0633\u0627 \u062f\u0631\u0628\u0627\u0631\u0647 \u00ab<a href=\"https:\/\/techrasa.com\/fa\/%d8%b4%d9%86%d8%a7%d8%b3%d8%a7%db%8c%db%8c-%d9%85%d8%ae%d8%a7%d8%b7%d8%a8-%d9%87%d8%af%d9%81-%d9%88-%d8%b3%d9%81%d8%b1-%d9%85%d8%b4%d8%aa%d8%b1%db%8c\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0645\u062d\u062a\u0648\u0627\u06cc\u06cc: \u0645\u0631\u062d\u0644\u0647 \u062a\u0639\u06cc\u06cc\u0646 \u0645\u062e\u0627\u0637\u0628 \u0647\u062f\u0641 (\u067e\u0631\u0633\u0648\u0646\u0627) \u0648 \u0633\u0641\u0631 \u0645\u0634\u062a\u0631\u06cc<\/a>\u00bb \u0631\u0627 \u0628\u062e\u0648\u0627\u0646\u06cc\u062f.<\/span><\/p>\n<hr \/>\n<p>\u0646\u0648\u06cc\u0633\u0646\u062f\u06af\u0627\u0646:<br \/>\n\u0633\u062d\u0631 \u0631\u0627\u06cc\u0632\u0646<br \/>\n\u0635\u0628\u0627 \u0645\u0639\u062a\u0645\u062f\u06cc<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u0642\u0628\u0644 \u0627\u0632 \u0634\u0631\u0648\u0639 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