\r\nAssertiveness<\/td>\r\n \u062a\u0627 \u0686\u0647 \u0645\u06cc\u0632\u0627\u0646 \u0635\u0631\u0627\u062d\u062a \u06af\u0641\u062a\u0627\u0631 \u0648 \u0631\u0641\u062a\u0627\u0631 \u062f\u0631 \u0628\u06cc\u0646 \u0627\u0641\u0631\u0627\u062f \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u062f<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n\r\n\r\n\r\n\u067e\u0627\u0631\u0627\u0645\u062a\u0631\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u062f\u0631 \u0627\u06cc\u0646 \u062a\u062d\u0642\u06cc\u0642 \u062a\u062d\u062a \u0628\u0631\u0631\u0633\u06cc \u0642\u0631\u0627\u0631\u06af\u0631\u0641\u062a\u0647\u200c\u0627\u0646\u062f \u0648 \u0627\u0645\u062a\u06cc\u0627\u0632 \u0645\u0631\u0628\u0648\u0637 \u0628\u0647 \u0647\u0631\u06a9\u062f\u0627\u0645 \u0628\u0631\u0627\u06cc \u06a9\u0634\u0648\u0631 \u0627\u06cc\u0631\u0627\u0646\u060c \u062f\u0631 \u062c\u062f\u0648\u0644 \u0632\u06cc\u0631 \u062f\u06cc\u062f\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f: ( \u0628\u0631\u06af\u0641\u062a\u0647 \u0627\u0632 \u0645\u0642\u0627\u0644\u0647 Effective leadership and culture in Iran, 2001)<\/p>\r\n\r\n\r\n\r\n
\u0646\u06a9\u062a\u0647: As is \u0628\u0647 \u0645\u0639\u0646\u0627\u06cc \u062d\u0627\u0644\u062a \u0641\u0639\u0644\u06cc \u0634\u0627\u062e\u0635 \u0647\u0633\u062a \u0648 Should be \u062d\u0627\u0644\u062a\u06cc\u0633\u062a \u06a9\u0647 \u067e\u0627\u0633\u062e\u200c\u062f\u0647\u0646\u062f\u06af\u0627\u0646 \u0627\u0639\u062a\u0642\u0627\u062f \u062f\u0627\u0634\u062a\u0647\u200c\u0627\u0646\u062f \u06a9\u0647 \u0628\u0647\u062a\u0631 \u0627\u0633\u062a \u0622\u0646 \u0634\u0627\u062e\u0635 \u062f\u0631 \u0622\u0646 \u0648\u0636\u0639\u06cc\u062a \u0642\u0631\u0627\u0631 \u0628\u06af\u06cc\u0631\u062f<\/p>\r\n\r\n\r\n\r\n\u0645\u0647\u0645\u200c\u062a\u0631\u06cc\u0646 \u0646\u06a9\u062a\u0647\u200c\u0627\u06cc \u06a9\u0647 \u0646\u0638\u0631 \u062e\u0648\u0627\u0646\u0646\u062f\u0647 \u0631\u0627 \u062c\u0644\u0628 \u0645\u06cc\u06a9\u0646\u062f\u060c \u062a\u0641\u0627\u0648\u062a \u0628\u06cc\u0646 In-group collectivism \u0648 Societal collectivism \u062f\u0631 \u0627\u06cc\u0631\u0627\u0646 \u0647\u0633\u062a. \u0646\u0645\u0631\u0647 In-group collectivism \u062f\u0631 \u0627\u06cc\u0631\u0627\u0646 \u0628\u0633\u06cc\u0627\u0631 \u0628\u0627\u0644\u0627 \u0628\u0648\u062f\u0647 \u0648 \u062f\u0631 \u0648\u0627\u0642\u0639 \u0633\u0648\u0645\u06cc\u0646 \u0631\u062a\u0628\u0647 \u0631\u0627 \u062f\u0631 \u0628\u06cc\u0646 \u06a9\u0634\u0648\u0631\u200c\u0647\u0627 \u062f\u0627\u0631\u062f ( \u0628\u0639\u062f \u0627\u0632 \u06af\u0631\u062c\u0633\u062a\u0627\u0646 \u0648 \u0641\u06cc\u0644\u06cc\u067e\u06cc\u0646). \u0627\u0632 \u0637\u0631\u0641 \u062f\u06cc\u06af\u0631\u060c \u0646\u0645\u0631\u0647 Societal collectivism \u0627\u06cc\u0631\u0627\u0646 \u0627\u0632 \u067e\u0627\u06cc\u06cc\u0646\u200c\u062a\u0631\u06cc\u0646 \u06a9\u0634\u0648\u0631\u0647\u0627 \u062f\u0631 \u0627\u06cc\u0646 \u067e\u0627\u0631\u0627\u0645\u062a\u0631 \u0645\u06cc\u200c\u0628\u0627\u0634\u062f. \u0627\u06cc\u0631\u0627\u0646 \u062a\u0646\u0647\u0627 \u06a9\u0634\u0648\u0631\u06cc\u0633\u062a \u06a9\u0647 \u0627\u06cc\u0646 \u062d\u062c\u0645 \u0627\u0632 \u062a\u0641\u0627\u0648\u062a \u0628\u06cc\u0646 \u0627\u06cc\u0646 \u062f\u0648 \u067e\u0627\u0631\u0627\u0645\u062a\u0631 \u0631\u0627 \u062f\u0627\u0631\u0627\u0633\u062a \u0648 \u0628\u0647 \u0646\u0638\u0631 \u0628\u0646\u062f\u0647 \u0633\u0631\u0645\u0646\u0634\u0627 \u062e\u06cc\u0644\u06cc \u0627\u0632 \u0645\u0634\u06a9\u0644\u0627\u062a \u062d\u0627\u0644 \u062d\u0627\u0636\u0631 \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0645\u0627 \u0647\u0645 \u0647\u0645\u06cc\u0646 \u0645\u0648\u0636\u0648\u0639 \u0627\u0633\u062a. \u0645\u062b\u0627\u0644\u200c \u0628\u0631\u0627\u06cc \u0627\u06cc\u0646 \u062a\u0646\u0627\u0642\u0636 \u0631\u0641\u062a\u0627\u0631\u06cc \u0628\u0647 \u0648\u0641\u0648\u0631 \u062f\u06cc\u062f\u0647 \u0645\u06cc\u0634\u0648\u062f. \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0645\u062b\u0627\u0644 \u0627\u0641\u0631\u0627\u062f \u062f\u0631 \u0645\u0631\u0627\u0648\u062f\u0627\u062a \u0631\u0648\u0632\u0645\u0631\u0647 \u0628\u0627 \u0647\u0645\u0633\u0627\u06cc\u0647\/\u062f\u0648\u0633\u062a\/\u062e\u0627\u0646\u0648\u0627\u062f\u0647 \u062e\u0648\u062f \u0628\u0633\u06cc\u0627\u0631 \u0645\u062d\u062a\u0627\u0637 \u0628\u0648\u062f\u0647 \u0648 \u062d\u062a\u06cc \u0628\u0631 \u0633\u0631 \u0645\u0633\u0626\u0644\u0647\u200c\u0647\u0627\u06cc \u0628\u06cc\u200c\u0627\u0647\u0645\u06cc\u062a \u0645\u0627\u0646\u0646\u062f \u062f\u062e\u0648\u0644 \u0628\u0647 \u0622\u0633\u0627\u0646\u0633\u0648\u0631 \u0628\u0627 \u06cc\u06a9\u062f\u06cc\u06af\u0631 \u0628\u0627\u0631\u0647\u0627 \u062a\u0639\u0627\u0631\u0641 \u0631\u062f \u0648 \u0628\u062f\u0644 \u0645\u06cc\u06a9\u0646\u0646\u062f\u060c \u0645\u0646\u062a\u0647\u0627 \u062f\u0631 \u06a9\u0627\u0631\u0647\u0627\u06cc \u0627\u062f\u0627\u0631\u06cc\/\u0631\u0627\u0646\u0646\u062f\u06af\u06cc\/\u0634\u0647\u0631\u06cc… \u06a9\u0633\u06cc \u062d\u0642\u06cc \u0628\u0631\u0627\u06cc \u062f\u06cc\u06af\u0631\u0627\u0646 \u0634\u0627\u0645\u0644 \u0646\u0645\u06cc\u200c\u0634\u0648\u062f.<\/p>\r\n\r\n\r\n\r\n
\u0627\u06cc\u0646 \u0645\u0648\u0636\u0648\u0639 \u0631\u0627 \u062f\u0631 \u0628\u0627\u0632\u062f\u0647\u06cc \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0646\u06cc\u0632 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u06cc\u0627\u0641\u062a. \u0647\u0631\u0686\u0647 \u0645\u062f\u06cc\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a \u0627\u0632 \u0645\u0634\u062a\u0631\u06cc \u062f\u0648\u0631\u062a\u0631 \u0628\u0627\u0634\u062f \u0627\u0639\u062a\u0645\u0627\u062f \u0648\u06cc \u0628\u0647 \u0622\u0646 \u06a9\u0645\u062a\u0631 \u0627\u0633\u062a \u0648 \u0628\u0627\u0644\u0639\u06a9\u0633. \u0628\u0647 \u0647\u0645\u06cc\u0646 \u062f\u0644\u06cc\u0644 \u0627\u0633\u062a \u06a9\u0647 \u0627\u062b\u0631\u0628\u062e\u0634\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u062a ATL \u062f\u0631 \u0627\u06cc\u0631\u0627\u0646 \u062e\u06cc\u0644\u06cc \u06a9\u0645\u062a\u0631 \u0627\u0632 \u0628\u0627\u0642\u06cc \u06a9\u0634\u0648\u0631\u0647\u0627 \u0627\u0633\u062a \u062f\u0631 \u062d\u0627\u0644\u06cc \u06a9\u0647 Word of Mouth \u06cc\u06a9\u06cc \u0627\u0632 \u0628\u0647\u062a\u0631\u06cc\u0646 \u0628\u0627\u0632\u062e\u0648\u0631\u062f\u0647\u0627 \u0631\u0648 \u062f\u0627\u0631\u062f (\u062d\u0627\u0644 \u0627\u06cc\u0646\u06a9\u0647 \u062e\u0648\u062f WOM \u0631\u0627 \u0628\u0627 \u0686\u0647 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u0622\u063a\u0627\u0632 \u06a9\u0631\u062f \u062f\u0648\u0628\u0627\u0631\u0647 \u0628\u0647 \u062e\u0648\u062f \u0647\u0645\u06cc\u0646 \u067e\u0627\u0631\u0627\u0645\u062a\u0631\u0647\u0627\u06cc \u0641\u0631\u0647\u0646\u06af\u06cc \u0628\u0631\u0645\u06cc\u200c\u06af\u0631\u062f\u062f)<\/p>\r\n\r\n\r\n\r\n
\u0646\u06a9\u062a\u0647 \u062f\u06cc\u06af\u0631 \u062f\u0631 \u0628\u06cc\u0646 \u0627\u06cc\u0646 \u0634\u0627\u062e\u0635\u200c\u0647\u0627\u060c \u0628\u062d\u062b Power Distance \u0648 \u0627\u062e\u062a\u0644\u0627\u0641 \u0627\u0645\u062a\u06cc\u0627\u0632 \u0628\u06cc\u0646 As is \u0648 Should be \u0647\u0633\u062a \u06a9\u0647 \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u062f \u062a\u0627 \u0686\u0647 \u0645\u06cc\u0632\u0627\u0646 \u0627\u0641\u0631\u0627\u062f \u062f\u0631 \u0627\u06cc\u0631\u0627\u0646 \u0627\u0632 \u062a\u0648\u0632\u06cc\u0639 \u0646\u0627\u0628\u0631\u0627\u0628\u0631 \u0642\u062f\u0631\u062a \u0646\u0627\u0631\u0627\u0636\u06cc \u0647\u0633\u062a\u0646\u062f. \u062f\u0631 \u0648\u0627\u0642\u0639 \u0627\u06cc\u0646 \u062a\u0641\u0627\u0648\u062a \u0628\u06cc\u0646 As is \u0648 Should be \u0628\u06cc\u0634\u062a\u0631\u06cc\u0646 \u0627\u062e\u062a\u0644\u0627\u0641 \u0631\u0627 \u062f\u0631 \u0627\u0645\u062a\u06cc\u0627\u0632\u0627\u062a \u06a9\u0644 \u0627\u06cc\u0646 \u0645\u0637\u0627\u0644\u0639\u0647 \u062f\u0627\u0631\u062f \u06a9\u0647 \u062a\u0627\u0645\u0644\u200c\u0627\u0646\u06af\u06cc\u0632\u0627\u0633\u062a.<\/p>\r\n\r\n\r\n\r\n
\u0627\u06cc\u0646 \u0646\u06a9\u062a\u0647 \u0628\u0627\u06cc\u062f \u0622\u0648\u06cc\u0632\u0647 \u06af\u0648\u0634 \u0628\u0646\u06cc\u0627\u0646\u200c\u06af\u0630\u0627\u0631\u0627\u0646 \u0648 \u0645\u062f\u06cc\u0631\u0627\u0646 \u0645\u0646\u0627\u0628\u0639 \u0627\u0646\u0633\u0627\u0646\u06cc \u0634\u0631\u06a9\u062a\u200c\u0647\u0627\u06cc \u0645\u0627 \u0628\u0627\u0634\u062f \u062a\u0627 \u062f\u0686\u0627\u0631 \u0645\u0634\u06a9\u0644\u0627\u062a \u0633\u0627\u062e\u062a\u0627\u0631\u06cc \u0646\u0627\u0634\u06cc \u0627\u0632 \u0622\u0646 \u0646\u0634\u0648\u0646\u062f. \u062e\u0648\u0634\u0628\u062e\u062a\u0627\u0646\u0647 \u0627\u06a9\u0648\u0633\u06cc\u0633\u062a\u0645 \u0627\u0633\u062a\u0627\u0631\u062a\u0627\u067e\u06cc \u0627\u06cc\u0631\u0627\u0646 \u0628\u0647 \u062e\u0648\u0628\u06cc \u0628\u0647 \u0627\u06cc\u0646 \u0646\u06a9\u062a\u0647 \u062a\u0648\u062c\u0647 \u06a9\u0631\u062f\u0647 \u0648 \u0628\u0627 \u0627\u06cc\u062c\u0627\u062f \u0633\u0627\u062e\u062a\u0627\u0631\u0647\u0627\u06cc Flat \u0648 \u0631\u0648\u06cc \u0622\u0648\u0631\u062f\u0646 \u0628\u0647 Open Office \u0648 … \u062f\u0631 \u0628\u0647\u0628\u0648\u062f \u0648\u0636\u0639 \u0627\u06cc\u0646 \u067e\u0627\u0631\u0627\u0645\u062a\u0631 \u06a9\u0645\u06a9 \u06a9\u0631\u062f\u0647\u200c\u0627\u0646\u062f \u0648 \u0627\u0632 \u0637\u0631\u0641 \u062f\u06cc\u06af\u0631 \u0645\u0646\u062c\u0631 \u0628\u0647 \u0627\u0641\u0632\u0627\u06cc\u0634 \u0631\u0636\u0627\u06cc\u062a \u06a9\u0627\u0631\u0645\u0646\u062f\u0627\u0646 \u0634\u062f\u0647\u200c\u0627\u0646\u062f.<\/p>\r\n\r\n\r\n\r\n
\u0646\u06a9\u062a\u0647 \u062f\u06cc\u06af\u0631\u06cc \u06a9\u0647 \u0628\u0631\u0627\u06cc \u0645\u062f\u06cc\u0631\u0627\u0646 \u0628\u062e\u0635\u0648\u0635 \u0645\u062f\u06cc\u0631\u0627\u0646 \u0645\u0646\u0627\u0628\u0639 \u0627\u0646\u0633\u0627\u0646\u06cc \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u062d\u0627\u0626\u0632 \u0627\u0647\u0645\u06cc\u062a \u0628\u0627\u0634\u062f\u060c \u0628\u062d\u062bPerformance orientation \u0648 Assertiveness \u0627\u0633\u062a. \u0627\u06cc\u0631\u0627\u0646 \u062f\u0631 \u0627\u06cc\u0646 \u062f\u0648 \u0634\u0627\u062e\u0635 \u0647\u0645 \u0627\u0632 \u06a9\u0645\u062a\u0631\u06cc\u0646 \u0646\u0645\u0631\u0627\u062a \u062f\u0631 \u0628\u06cc\u0646 \u06a9\u0634\u0648\u0631\u0647\u0627\u06cc \u062f\u06cc\u06af\u0631 \u0628\u0631\u062e\u0648\u0631\u062f\u0627\u0631 \u0628\u0648\u062f\u0647 \u0648 \u062a\u0641\u0627\u0648\u062a \u0628\u06cc\u0646 As is \u0648 Should be \u062f\u0648\u0628\u0627\u0631\u0647 \u0642\u0627\u0628\u0644 \u062a\u0648\u062c\u0647 \u0627\u0633\u062a. \u062a\u0645\u0631\u06a9\u0632 \u0628\u0631 \u0631\u0648\u06cc \u0627\u06cc\u0646 \u067e\u0627\u0631\u0627\u0645\u062a\u0631\u200c\u0647\u0627 \u0628\u0647 \u062e\u0635\u0648\u0635 Assertiveness \u0628\u0631\u0627\u06cc \u062a\u06cc\u0645\u200c\u0647\u0627 \u0645\u0647\u0645 \u0628\u0648\u062f\u0647 \u0648 \u0648\u0638\u06cc\u0641\u0647 \u0645\u062f\u06cc\u0631\u062a\u06cc\u0645 \u0648 \u0645\u062f\u06cc\u0631\u0645\u0646\u0627\u0628\u0639\u200c\u0627\u0646\u0633\u0627\u0646\u06cc \u0647\u0631 \u0634\u0631\u06a9\u062a\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0627\u06cc\u0646 \u062f\u0648 \u067e\u0627\u0631\u0627\u0645\u062a\u0631 \u0631\u0648 \u0628\u0647\u0628\u0648\u062f \u0628\u062f\u0647\u062f.<\/p>\r\n\r\n\r\n\r\n
\u0628\u0646\u062f\u0647 \u0628\u0647 \u0634\u062e\u0635\u0647 \u062a\u0639\u0627\u0631\u0641 (\u0628\u0647 \u0645\u0641\u0647\u0648\u0645 \u0639\u062f\u0645 \u0635\u062f\u0627\u0642\u062a \u062f\u0631 \u0646\u0638\u0631) \u0631\u0627 \u0645\u0647\u0645\u200c\u062a\u0631\u06cc\u0646 \u0645\u0634\u06a9\u0644 \u062f\u0631 \u0628\u06cc\u0646 \u062a\u06cc\u0645\u200c\u0647\u0627\u06cc \u0627\u0633\u062a\u0627\u0631\u062a\u0627\u067e\u06cc \u062f\u0627\u0646\u0633\u062a\u0647 \u0648 \u0628\u0647 \u0646\u0638\u0631\u0645 \u0645\u062f\u06cc\u0631\u06cc \u06a9\u0647 \u062a\u0648\u0627\u0646\u0627\u06cc\u06cc \u0627\u06cc\u062c\u0627\u062f \u0641\u0631\u0647\u0646\u06af \u0635\u0631\u0627\u062d\u062a \u0631\u0627 \u062f\u0631 \u062a\u06cc\u0645 \u062e\u0648\u062f \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f \u0628\u0633\u06cc\u0627\u0631 \u06a9\u0645\u06cc\u0627\u0628 \u0627\u0633\u062a. \u062a\u0627 \u0632\u0645\u0627\u0646\u06cc \u06a9\u0647 \u0635\u0631\u0627\u062d\u062a \u0648\u062c\u0648\u062f \u0646\u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f\u060c \u06cc\u0627\u062f\u06af\u06cc\u0631\u06cc \u0648 \u067e\u06cc\u0634\u0631\u0641\u062a \u0647\u0645 \u0648\u062c\u0648\u062f \u0646\u062f\u0627\u0631\u062f \u0648 \u0631\u06cc\u0634\u0647 \u062e\u06cc\u0644\u06cc \u0627\u0632 \u062f\u0644\u062e\u0648\u0631\u06cc\u200c\u0647\u0627\u06cc \u062f\u0631\u0648\u0646\u200c\u062a\u06cc\u0645\u06cc \u0639\u062f\u0645 \u0635\u0631\u0627\u062d\u062a \u0647\u0633\u062a.<\/p>\r\n\r\n\r\n\r\n
\u0627\u0645\u062a\u06cc\u0627\u0632 Future Orientation \u0647\u0645 \u062f\u0631 \u0627\u06cc\u0631\u0627\u0646 \u067e\u0627\u06cc\u06cc\u0646 \u0628\u0648\u062f\u0647 \u0648 \u0647\u0645\u06af\u06cc \u0628\u0647 \u0627\u06cc\u0646 \u0627\u0645\u0631 \u0648\u0627\u0642\u0641\u06cc\u0645 \u06a9\u0647 \u0627\u06cc\u0646 \u06a9\u0648\u062a\u0647\u200c\u0646\u06af\u0631\u06cc \u0630\u0647\u0646\u06cc \u0686\u0647 \u0622\u0633\u06cc\u0628\u200c\u0647\u0627\u06cc \u062c\u062f\u06cc\u200c\u0627\u06cc \u062f\u0631 \u062a\u06cc\u0645\u200c\u0647\u0627 (\u0628\u0647 \u062e\u0635\u0648\u0635 \u0627\u0632 \u0633\u0645\u062a \u0633\u0631\u0645\u0627\u06cc\u0647\u200c\u06af\u0630\u0627\u0631\u0647\u0627) \u0627\u06cc\u062c\u0627\u062f \u06a9\u0631\u062f\u0647 \u0627\u0633\u062a. \u062f\u0631 \u0637\u0631\u0627\u062d\u06cc \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc \u062a\u0628\u0644\u06cc\u063a\u0627\u0646\u06cc \u0646\u06cc\u0632 \u0627\u06cc\u0646 \u0645\u0648\u0636\u0648\u0639 \u062e\u06cc\u0644\u06cc \u062d\u06cc\u0627\u062a\u06cc \u0627\u0633\u062a \u0632\u06cc\u0631\u0627 \u0645\u0647\u0645 \u0627\u0633\u062a \u06a9\u0647 \u0628\u062f\u0627\u0646\u06cc\u0645 \u0645\u062e\u0627\u0637\u0628 \u0686\u0647 \u0627\u0641\u0642 \u0632\u0645\u0627\u0646\u06cc \u0631\u0627 \u062f\u0631 \u062a\u0635\u0645\u06cc\u0645 \u06af\u06cc\u0631\u06cc \u062e\u0648\u062f \u062f\u062e\u06cc\u0644 \u0645\u06cc\u200c\u06a9\u0646\u062f. \u0628\u0647 \u0639\u0644\u0627\u0648\u0647\u060c \u0627\u0632 \u0645\u0647\u0645\u062a\u0631\u06cc\u0646 \u0648\u06cc\u0698\u06af\u06cc\u200c\u0647\u0627\u06cc\u200c \u06cc\u06a9 \u0645\u062f\u06cc\u0631 \u062e\u0648\u0628 \u0627\u06cc\u0646 \u0627\u0633\u062a \u06a9\u0647 \u0628\u062a\u0648\u0627\u0646\u062f \u0645\u062f\u06cc\u0631 \u0627\u0631\u0634\u062f \u062e\u0648\u062f \u0631\u0627 \u0642\u0627\u0646\u0639 \u06a9\u0646\u062f \u062a\u0627 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627\u06cc \u0627\u062c\u0631\u0627\u06cc\u06cc \u0631\u0627 \u0647\u0645\u200c\u0627\u0641\u0632\u0627 \u0648 \u0628\u0627 \u062f\u06cc\u062f \u0628\u0644\u0646\u062f \u0645\u062f\u062a \u0628\u0686\u06cc\u0646\u062f. \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0628\u0639\u0636\u06cc \u0627\u0632 \u0645\u062f\u06cc\u0631\u0627\u0646 \u062f\u0646\u0628\u0627\u0644 \u0631\u0633\u06cc\u062f\u0646 \u0628\u0647 KPI\u0647\u0627\u06cc \u06a9\u0648\u062a\u0627\u0647\u200c\u0645\u062f\u062a \u0628\u0627\u0634\u0646\u062f\u060c \u0648\u0644\u06cc \u0627\u06af\u0631 \u0634\u0645\u0627 \u0632\u06cc\u0631\u0628\u0627\u0631 \u0627\u06cc\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627 \u0628\u0631\u0648\u06cc\u062f\u060c \u062f\u06cc\u0631 \u06cc\u0627 \u0632\u0648\u062f \u062e\u0648\u062f\u062a\u0627\u0646 \u0627\u0648\u0644\u06cc\u0646 \u0646\u0641\u0631\u06cc \u062e\u0648\u0627\u0647\u06cc\u062f \u0628\u0648\u062f \u06a9\u0647 \u0627\u0632 \u0627\u06cc\u0646 \u0645\u0648\u0636\u0648\u0639 \u0636\u0631\u0628\u0647 \u0645\u06cc\u200c\u062e\u0648\u0631\u06cc\u062f.<\/p>\r\n\r\n\r\n\r\n
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\u062f\u0631 \u0646\u0647\u0627\u06cc\u062a \u0628\u0627\u06cc\u062f \u06af\u0641\u062a \u06a9\u0647 \u0641\u0631\u062f\u06cc \u062f\u0631 \u0632\u0646\u062f\u06af\u06cc \u0648 \u06a9\u0627\u0631 \u062e\u0648\u062f \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0631\u0646\u062f\u0647 \u0648 \u0645\u0648\u0641\u0642 \u0628\u0627\u0634\u062f \u06a9\u0647 \u0628\u062a\u0648\u0627\u0646\u062f \u062f\u0631 \u0648\u0647\u0644\u0647 \u0627\u0648\u0644 \u062e\u0648\u062f\u0634 \u0631\u0627 \u062e\u0648\u0628 \u0628\u0634\u0646\u0627\u0633\u062f \u0648 \u067e\u0633 \u0627\u0632 \u0622\u0646 \u0628\u062a\u0648\u0627\u0646\u062f \u0628\u0642\u06cc\u0647 \u0627\u0641\u0631\u0627\u062f \u0631\u0627 \u0647\u0645 \u0628\u0647 \u062f\u0631\u0633\u062a\u06cc \u062f\u0631\u06a9 \u06a9\u0646\u062f. \u0645\u0637\u0627\u0644\u0639\u0647 \u0641\u0631\u0647\u0646\u06af \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0647 \u0627\u06cc\u0646 \u0645\u0648\u0636\u0648\u0639 \u06a9\u0645\u06a9 \u06a9\u0631\u062f\u0647 \u0648 \u062e\u0631\u0648\u062c\u06cc \u0622\u0646 \u0628\u0647 \u0635\u0648\u0631\u062a \u0645\u0633\u062a\u0642\u06cc\u0645 \u062f\u0631 \u0645\u062d\u0635\u0648\u0644\u060c \u062a\u06cc\u0645\u060c \u0645\u062d\u062a\u0648\u0627 \u0648 … \u0646\u0645\u0627\u06cc\u0627\u0646 \u0645\u06cc\u0634\u0648\u062f.<\/p>\r\n\r\n\r\n\r\n
\u0645\u0646\u0627\u0628\u0639:<\/p>\r\n\r\n\r\n\r\n
Dastmalchian, Ali, Mansour Javidan, and Kamran Alam. “Effective leadership and culture in Iran: An empirical study.”\u00a0Applied Psychology<\/em>\u00a050.4 (2001): 532-558.<\/p>\r\n\r\n\r\n\r\nHouse, Robert J., et al., eds.\u00a0Culture, leadership, and organizations: The GLOBE study of 62 societies<\/em>. Sage publications, 2004.<\/p>\r\n\r\n\r\n\r\nHofstede, Geert, and Michael H. Bond. “Hofstede’s culture dimensions: An independent validation using Rokeach’s value survey.”\u00a0Journal of cross-cultural psychology<\/em>\u00a015.4 (1984): 417-433.<\/p>\r\n","protected":false},"excerpt":{"rendered":"\u062f\u0631 \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647 \u0628\u0627 \u0628\u0631\u0631\u0633\u06cc \u0641\u0631\u0647\u0646\u06af \u0627\u06cc\u0631\u0627\u0646\u06cc\u0627\u0646\u060c \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u06cc\u0646 \u0633\u0631\u0645\u0627\u06cc\u0647\u200c\u06af\u0630\u0627\u0631\u060c \u0645\u062f\u06cc\u0631\u0639\u0627\u0645\u0644 \u0648 \u062a\u06cc\u0645 \u0627\u0633\u062a\u0627\u0631\u062a\u0627\u067e\u06cc \u0645\u0648\u0631\u062f \u0628\u0631\u0631\u0633\u06cc \u0642\u0631\u0627\u0631 \u0645\u06cc\u200c\u06af\u06cc\u0631\u062f \u0648 \u0631\u06cc\u0634\u0647\u200c\u0647\u0627\u06cc \u0646\u0627\u06a9\u0627\u0631\u0622\u0645\u062f\u06cc \u0628\u0631\u062e\u06cc \u0627\u0632 \u0622\u0646\u0627\u0646 \u0622\u0634\u06a9\u0627\u0631 \u0645\u06cc\u200c\u0634\u0648\u062f.<\/p>\n","protected":false},"author":11,"featured_media":398,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,7,8,2,13],"tags":[64],"class_list":{"0":"post-390","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-4","8":"category-7","9":"category-8","10":"category-featured","11":"category-13","12":"tag-64"},"yoast_head":"\n
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