{"id":1444,"date":"2019-08-26T11:30:34","date_gmt":"2019-08-26T07:00:34","guid":{"rendered":"https:\/\/techrasa.com\/fa\/?p=1444"},"modified":"2019-09-20T01:36:35","modified_gmt":"2019-09-19T21:06:35","slug":"%db%b5-%d8%aa%d9%81%d8%a7%d9%88%d8%aa-%d8%b9%d9%85%d8%af%d9%87-%d8%af%d8%b1-%d8%aa%d8%ac%d8%b1%d8%a8%d9%87-%da%a9%d8%a7%d8%b1%d8%a8%d8%b1%db%8c-%d8%b3%d8%a7%db%8c%d8%aa%e2%80%8c%d9%87%d8%a7%db%8c-b2b","status":"publish","type":"post","link":"https:\/\/techrasa.com\/fa\/%db%b5-%d8%aa%d9%81%d8%a7%d9%88%d8%aa-%d8%b9%d9%85%d8%af%d9%87-%d8%af%d8%b1-%d8%aa%d8%ac%d8%b1%d8%a8%d9%87-%da%a9%d8%a7%d8%b1%d8%a8%d8%b1%db%8c-%d8%b3%d8%a7%db%8c%d8%aa%e2%80%8c%d9%87%d8%a7%db%8c-b2b\/","title":{"rendered":"\u06f5 \u062a\u0641\u0627\u0648\u062a \u0639\u0645\u062f\u0647 \u062f\u0631 \u062a\u062c\u0631\u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u06cc \u0633\u0627\u06cc\u062a\u200c\u0647\u0627\u06cc B2B \u0648 B2C"},"content":{"rendered":"<p>\u062f\u0631 \u062d\u0627\u0644\u06cc\u200c\u06a9\u0647 \u0633\u0627\u06cc\u062a\u200c\u0647\u0627\u06cc B2B \u0628\u0627 \u0633\u0627\u06cc\u062a\u200c\u0647\u0627\u06cc B2C \u062f\u0627\u0631\u0627\u06cc \u0645\u0634\u062a\u0631\u06a9\u0627\u062a\u06cc \u0647\u0633\u062a\u0646\u062f\u060c \u0627\u0645\u0627 \u0645\u062e\u0627\u0637\u0628\u0627\u0646 B2B \u0646\u06cc\u0627\u0632\u0647\u0627\u06cc \u0645\u062a\u0641\u0627\u0648\u062a\u06cc\u200c \u062f\u0627\u0631\u0646\u062f. \u062f\u0631 \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647 \u06f5 \u062a\u0641\u0627\u0648\u062a \u0639\u0645\u062f\u0647 \u062f\u0631 \u0637\u0631\u0627\u062d\u06cc \u062a\u062c\u0631\u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u06cc \u0633\u0627\u06cc\u062a\u200c\u0647\u0627\u06cc B2C \u0648 B2B \u0631\u0627 \u0645\u06cc\u200c\u062e\u0648\u0627\u0646\u06cc\u062f.<\/p>\n<p>\u062f\u0631 \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647 \u0628\u0647 \u0637\u0648\u0631 \u06a9\u0627\u0645\u0644 \u0648 \u0634\u0641\u0627\u0641 \u0628\u0647 \u0627\u06cc\u0646 \u0645\u0648\u0627\u0631\u062f \u0627\u0634\u0627\u0631\u0647 \u0634\u062f\u0647 \u0648 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u062a\u0645\u0627\u0645\u06cc \u0635\u0627\u062d\u0628\u0627\u0646 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0648 \u06cc\u0627 \u0622\u0646\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u062a\u0635\u0645\u06cc\u0645 \u0628\u0647 \u0634\u0631\u0648\u0639 \u06cc\u06a9 \u0627\u0633\u062a\u0627\u0631\u062a\u0627\u067e \u062f\u0631 \u0627\u06cc\u0646 \u0632\u0645\u06cc\u0646\u0647 \u062f\u0627\u0631\u0646\u062f \u0631\u0627 \u06a9\u0645\u06a9 \u0646\u0645\u0627\u06cc\u062f.<strong>\u00a0<\/strong><\/p>\n<p>\u0633\u0627\u06cc\u062a\u200c\u0647\u0627\u06cc \u06a9\u0633\u0628\u200c\u0648\u200c\u06a9\u0627\u0631 \u062a\u062c\u0627\u0631\u06cc \u06cc\u0627 B2B\u060c \u062f\u0627\u0631\u0627\u06cc \u0645\u0634\u062a\u0631\u06a9\u0627\u062a \u0632\u06cc\u0627\u062f\u06cc \u0628\u0627 \u0633\u0627\u06cc\u062a\u200c\u0647\u0627\u06cc \u062a\u062c\u0627\u0631\u062a \u0627\u0644\u06a9\u062a\u0631\u0648\u0646\u06cc\u06a9 \u0645\u0631\u062a\u0628\u0637 \u0628\u0627 \u0645\u0634\u062a\u0631\u06cc \u06cc\u0627 \u0647\u0645\u0627\u0646 B2C \u0647\u0633\u062a\u0646\u062f:<\/p>\n<ul>\n<li>\u0622\u0646\u200c\u0647\u0627 \u0646\u06cc\u0627\u0632 \u0628\u0647 \u0637\u0631\u0627\u062d\u06cc \u06cc\u06a9 \u0645\u0639\u0645\u0627\u0631\u06cc \u0627\u0637\u0644\u0627\u0639\u0627\u062a (Information Architecture) \u0648\u0627\u0636\u062d \u0648 \u06a9\u0627\u0645\u0644 \u062f\u0627\u0631\u0646\u062f \u0648 \u0628\u0627\u06cc\u0633\u062a\u06cc \u0645\u062d\u062a\u0648\u0627\u06cc \u0642\u0627\u0646\u0639 \u06a9\u0646\u0646\u062f\u0647 \u0648 \u062c\u0632\u0626\u06cc\u0627\u062a \u0645\u0631\u0628\u0648\u0637 \u0628\u0647 \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0648 \u062e\u062f\u0645\u0627\u062a \u0645\u0647\u0645 \u0628\u0631\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0631\u0627 \u062f\u0631 \u0627\u062e\u062a\u06cc\u0627\u0631 \u0622\u0646\u200c\u0647\u0627 \u0642\u0631\u0627\u0631 \u062f\u0647\u0646\u062f.<\/li>\n<li>\u0628\u0627\u06cc\u0633\u062a\u06cc \u062f\u0627\u0631\u0627\u06cc \u0637\u0631\u0627\u062d\u06cc \u062a\u0639\u0627\u0645\u0644\u06cc (Interactive Design) \u0633\u0627\u062f\u0647 \u0648 \u0642\u0627\u0628\u0644 \u062f\u0631\u06a9 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u0646\u062f.<\/li>\n<\/ul>\n<p>\u062f\u0631 \u0648\u0627\u0642\u0639 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u06af\u0641\u062a \u06a9\u0647 \u062a\u0642\u0631\u06cc\u0628\u0627 \u062a\u0645\u0627\u0645 \u0627\u0635\u0648\u0644 \u0627\u0633\u062a\u0627\u0646\u062f\u0627\u0631\u062f \u062a\u062c\u0631\u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u06cc \u06a9\u0647 \u0628\u0631\u0627\u06cc B2C \u0628\u0647 \u06a9\u0627\u0631 \u06af\u0631\u0641\u062a\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f\u060c \u0628\u0631\u0627\u06cc \u0627\u063a\u0644\u0628 \u0648\u0628\u200c\u0633\u0627\u06cc\u062a\u200c\u0647\u0627\u06cc B2B \u0646\u06cc\u0632 \u06a9\u0627\u0631\u0628\u0631\u062f \u062f\u0627\u0631\u062f.<\/p>\n<p>\u0647\u0646\u06af\u0627\u0645 \u062a\u0633\u062a \u0648 \u0622\u0632\u0645\u0627\u06cc\u0634 \u0633\u0627\u06cc\u062a\u200c\u0647\u0627\u06cc B2B\u060c \u0627\u063a\u0644\u0628 \u06af\u0644\u0627\u06cc\u0647\u200c\u0647\u0627\u06cc\u06cc \u0645\u06cc\u200c\u0634\u0646\u0648\u06cc\u0645 \u06a9\u0647 \u0639\u0645\u062f\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646\u060c \u0634\u06a9\u0627\u0641 \u0648 \u0641\u0627\u0635\u0644\u0647 \u0632\u06cc\u0627\u062f\u06cc \u062f\u0631 \u062a\u062c\u0631\u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u06cc \u0628\u06cc\u0646 \u0633\u0627\u06cc\u062a\u200c\u0647\u0627\u06cc B2B \u0648 \u0633\u0627\u06cc\u062a\u200c\u0647\u0627\u06cc \u062e\u0648\u0628 B2C (\u06a9\u0647 \u0642\u0628\u0644\u0627 \u0627\u0632 \u0622\u0646\u200c\u0647\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 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aria-describedby=\"caption-attachment-1447\" class=\"wp-image-1447 size-full\" src=\"https:\/\/techrasa.com\/fa\/wp-content\/uploads\/2019\/08\/\u06f3.png\" alt=\"\" width=\"976\" height=\"785\" srcset=\"https:\/\/techrasa.com\/fa\/wp-content\/uploads\/2019\/08\/\u06f3.png 976w, https:\/\/techrasa.com\/fa\/wp-content\/uploads\/2019\/08\/\u06f3-300x241.png 300w, https:\/\/techrasa.com\/fa\/wp-content\/uploads\/2019\/08\/\u06f3-768x618.png 768w, https:\/\/techrasa.com\/fa\/wp-content\/uploads\/2019\/08\/\u06f3-696x560.png 696w, https:\/\/techrasa.com\/fa\/wp-content\/uploads\/2019\/08\/\u06f3-522x420.png 522w\" sizes=\"auto, (max-width: 976px) 100vw, 976px\" \/><p id=\"caption-attachment-1447\" class=\"wp-caption-text\">Chargify \u06cc\u06a9 \u0631\u0648\u0634 \u0648 \u062c\u062f\u0648\u0644 \u0642\u06cc\u0645\u062a\u200c\u200c\u06af\u0630\u0627\u0631\u06cc \u0633\u0627\u062f\u0647 \u0628\u0631 \u0627\u0633\u0627\u0633 \u0627\u0646\u062f\u0627\u0632\u0647\u200c\u0647\u0627\u06cc 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aria-describedby=\"caption-attachment-1448\" class=\"wp-image-1448 size-full\" src=\"https:\/\/techrasa.com\/fa\/wp-content\/uploads\/2019\/08\/\u06f2\u06f2.png\" alt=\"\" width=\"976\" height=\"643\" srcset=\"https:\/\/techrasa.com\/fa\/wp-content\/uploads\/2019\/08\/\u06f2\u06f2.png 976w, https:\/\/techrasa.com\/fa\/wp-content\/uploads\/2019\/08\/\u06f2\u06f2-300x198.png 300w, https:\/\/techrasa.com\/fa\/wp-content\/uploads\/2019\/08\/\u06f2\u06f2-768x506.png 768w, https:\/\/techrasa.com\/fa\/wp-content\/uploads\/2019\/08\/\u06f2\u06f2-696x459.png 696w, https:\/\/techrasa.com\/fa\/wp-content\/uploads\/2019\/08\/\u06f2\u06f2-638x420.png 638w\" sizes=\"auto, (max-width: 976px) 100vw, 976px\" \/><p id=\"caption-attachment-1448\" class=\"wp-caption-text\">\u0633\u0627\u06cc\u062a \u062a\u062c\u0627\u0631\u06cc \u0634\u0627\u0631\u067e \u062f\u0627\u0631\u0627\u06cc \u06cc\u06a9 \u0646\u0627\u0648\u0628\u0631\u06cc \u0645\u0628\u062a\u0646\u06cc \u0628\u0631 \u062d\u0648\u0632\u0647 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