{"id":12952,"date":"2024-10-27T14:24:30","date_gmt":"2024-10-27T10:54:30","guid":{"rendered":"https:\/\/techrasa.com\/fa\/?p=12952"},"modified":"2024-10-27T14:48:38","modified_gmt":"2024-10-27T11:18:38","slug":"%d8%b1%d9%88%db%8c%d8%af%d8%a7%d8%af-%d8%b1%d9%88%d9%86%d9%85%d8%a7%db%8c%db%8c-%d8%a7%d8%b2-%d8%aa%da%a9%d8%b1%d8%a7%d8%b3%d8%a7-%d8%a7%db%8c%d9%86%d8%b3%d8%a7%db%8c%d8%aa-%d9%88-%d8%a7","status":"publish","type":"post","link":"https:\/\/techrasa.com\/fa\/%d8%b1%d9%88%db%8c%d8%af%d8%a7%d8%af-%d8%b1%d9%88%d9%86%d9%85%d8%a7%db%8c%db%8c-%d8%a7%d8%b2-%d8%aa%da%a9%d8%b1%d8%a7%d8%b3%d8%a7-%d8%a7%db%8c%d9%86%d8%b3%d8%a7%db%8c%d8%aa-%d9%88-%d8%a7\/","title":{"rendered":"\u0631\u0648\u06cc\u062f\u0627\u062f \u0631\u0648\u0646\u0645\u0627\u06cc\u06cc \u0627\u0632 \u00ab\u062a\u06a9\u0631\u0627\u0633\u0627 \u0627\u06cc\u0646\u0633\u0627\u06cc\u062a\u00bb \u0648 \u0627\u0646\u062a\u0634\u0627\u0631 \u06af\u0632\u0627\u0631\u0634 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<\/span><b>\u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627\u06cc \u0645\u0634\u062a\u0631\u06cc \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc <\/b><span style=\"font-weight: 400;\">\u062f\u0631 \u0641\u0631\u0627\u06cc\u0646\u062f \u062a\u0647\u06cc\u0647 \u0648 \u062a\u062f\u0648\u06cc\u0646 \u06af\u0632\u0627\u0631\u0634\u060c \u062f\u0627\u062f\u0647 \u0648 \u0628\u06cc\u0646\u0634\u200c\u0647\u0627\u06cc \u0645\u0639\u062a\u0628\u0631 \u0648 \u0628\u062f\u0648\u0646 \u0633\u0648\u06af\u06cc\u0631\u06cc \u0627\u0631\u0627\u0626\u0647 \u0634\u0648\u062f.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12953 size-full\" src=\"https:\/\/techrasa.com\/fa\/wp-content\/uploads\/2024\/10\/Report-Scope-tall-scaled.jpg\" alt=\"\u06af\u0632\u0627\u0631\u0634 \u062a\u06a9\u0646\u0648\u0644\u0648\u0698\u06cc\u200c\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc (MarTech) \u0627\u06cc\u0631\u0627\u0646 \u06f1\u06f4\u06f0\u06f3\" width=\"1901\" height=\"2560\" srcset=\"https:\/\/techrasa.com\/fa\/wp-content\/uploads\/2024\/10\/Report-Scope-tall-scaled.jpg 1901w, https:\/\/techrasa.com\/fa\/wp-content\/uploads\/2024\/10\/Report-Scope-tall-223x300.jpg 223w, https:\/\/techrasa.com\/fa\/wp-content\/uploads\/2024\/10\/Report-Scope-tall-760x1024.jpg 760w, https:\/\/techrasa.com\/fa\/wp-content\/uploads\/2024\/10\/Report-Scope-tall-768x1034.jpg 768w, https:\/\/techrasa.com\/fa\/wp-content\/uploads\/2024\/10\/Report-Scope-tall-1140x1536.jpg 1140w, https:\/\/techrasa.com\/fa\/wp-content\/uploads\/2024\/10\/Report-Scope-tall-1520x2048.jpg 1520w, https:\/\/techrasa.com\/fa\/wp-content\/uploads\/2024\/10\/Report-Scope-tall-360x485.jpg 360w\" sizes=\"auto, (max-width: 1901px) 100vw, 1901px\" \/><\/p>\n<h2><b>\u0631\u0648\u06cc\u062f\u0627\u062f \u062a\u06a9\u0646\u0648\u0644\u0648\u0698\u06cc\u200c\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0627\u06cc\u0631\u0627\u0646 \u06f1\u06f4\u06f0\u06f3<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u00ab\u0631\u0648\u06cc\u062f\u0627\u062f \u062a\u06a9\u0646\u0648\u0644\u0648\u0698\u06cc\u200c\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0627\u06cc\u0631\u0627\u0646 \u06f1\u06f4\u06f0\u06f3\u00bb \u0628\u0627 \u062d\u0636\u0648\u0631 <\/span><b>\u06f1\u06f0\u06f0 \u0646\u0641\u0631 \u0627\u0632 \u0645\u0635\u0627\u062d\u0628\u0647\u200c\u0634\u0648\u0646\u062f\u06af\u0627\u0646<\/b><span style=\"font-weight: 400;\"> \u06af\u0632\u0627\u0631\u0634 \u0634\u0627\u0645\u0644 \u0645\u062f\u06cc\u0631\u0627\u0646 \u0639\u0627\u0645\u0644\u060c \u0633\u0631\u0645\u0627\u06cc\u0647\u200c\u06af\u0630\u0627\u0631\u0627\u0646 \u0648 \u0645\u062a\u062e\u0635\u0635\u0627\u0646 \u062f\u0631 \u06a9\u0646\u0627\u0631 \u0628\u06cc\u0634 \u0627\u0632 <\/span><b>\u06f1\u06f5\u06f0 \u0645\u062f\u06cc\u0631 \u0627\u0631\u0634\u062f \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc<\/b><span style=\"font-weight: 400;\"> \u0627\u0632 \u0635\u0646\u0627\u06cc\u0639 \u0645\u062e\u062a\u0644\u0641 \u0628\u0631\u06af\u0632\u0627\u0631 \u062e\u0648\u0627\u0647\u062f \u0634\u062f. \u062f\u0631 \u0627\u06cc\u0646 \u0631\u0648\u06cc\u062f\u0627\u062f <\/span>\u0633\u062e\u0646\u0631\u0627\u0646\u06cc\u200c\u0647\u0627 \u0648 \u067e\u0646\u0644\u200c\u0647\u0627\u06cc \u062a\u062e\u0635\u0635\u06cc \u0628\u0627 \u062d\u0636\u0648\u0631 \u0645\u062f\u06cc\u0631\u0627\u0646 \u0627\u0631\u0634\u062f \u0628\u0627\u0632\u06cc\u06af\u0631\u0627\u0646 \u0635\u0646\u0639\u062a \u0648 \u0645\u062f\u06cc\u0631\u0627\u0646 \u0627\u0631\u0634\u062f \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0628\u0631\u06af\u0632\u0627\u0631 \u062e\u0648\u0627\u0647\u062f \u0634\u062f.<\/p>\n<p><span style=\"font-weight: 400;\">\u0645\u062d\u0648\u0631\u0647\u0627\u06cc \u0627\u0635\u0644\u06cc \u0633\u062e\u0646\u0631\u0627\u0646\u06cc\u200c\u0647\u0627 \u0648 \u067e\u0646\u0644\u200c\u200c\u0647\u0627\u06cc \u0631\u0648\u06cc\u062f\u0627\u062f \u062d\u0648\u0644 \u062a\u0631\u0646\u062f\u0647\u0627 \u0648 \u0631\u0648\u0646\u062f\u0647\u0627\u06cc <\/span><b>\u0647\u0648\u0634 \u0645\u0635\u0646\u0648\u0639\u06cc<\/b><span style=\"font-weight: 400;\"> \u062f\u0631 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc\u060c <\/span><b>\u0627\u062a\u0648\u0645\u0627\u0633\u06cc\u0648\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc<\/b><span style=\"font-weight: 400;\">\u060c <\/span><b>\u067e\u0644\u062a\u0641\u0631\u0645 \u062f\u0627\u062f\u0647 \u0645\u0634\u062a\u0631\u06cc (CDP)<\/b><span style=\"font-weight: 400;\">\u060c <\/span><b>\u067e\u06cc\u0627\u0645\u200c\u0631\u0633\u0627\u0646\u06cc \u0686\u0646\u062f\u06a9\u0627\u0646\u0627\u0644\u0647 (Omnichannel)<\/b><span style=\"font-weight: 400;\">\u060c <\/span><b>\u0686\u062a\u200c\u0628\u0627\u062a\u200c\u0647\u0627<\/b><span style=\"font-weight: 400;\">\u060c <\/span><b>\u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0622\u0646\u0644\u0627\u06cc\u0646 \u0628\u0647 \u0622\u0641\u0644\u0627\u06cc\u0646 (O2O)<\/b><span style=\"font-weight: 400;\"> \u0648 <\/span><b>\u0646\u06cc\u0627\u0632\u0647\u0627\u06cc \u0645\u062f\u06cc\u0631\u0627\u0646 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc<\/b><span style=\"font-weight: 400;\"> \u062e\u0648\u0627\u0647\u062f \u0628\u0648\u062f.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0628\u0627 \u062a\u0648\u062c\u0647 \u0628\u0647 \u0645\u062d\u062f\u0648\u062f\u06cc\u062a \u0641\u0636\u0627\u06cc \u0628\u0631\u06af\u0632\u0627\u0631\u06cc \u0631\u0648\u06cc\u062f\u0627\u062f \u0648 \u062f\u0639\u0648\u062a \u0645\u0647\u0645\u0627\u0646\u0627\u0646 \u0628\u0647\u200c\u0635\u0648\u0631\u062a \u0648\u06cc\u0698\u0647\u060c \u062a\u0639\u062f\u0627\u062f \u0645\u062d\u062f\u0648\u062f\u06cc \u0628\u0644\u06cc\u062a \u0627\u0632 \u0637\u0631\u06cc\u0642 \u0627\u06cc\u0648\u0646\u062f \u0628\u0631\u0627\u06cc \u0639\u0644\u0627\u0642\u0647\u200c\u0645\u0646\u062f\u0627\u0646 \u0628\u0647 \u0634\u0628\u06a9\u0647\u200c\u0633\u0627\u0632\u06cc \u062f\u0631 \u062f\u0633\u062a\u0631\u0633 \u0627\u0633\u062a. \u067e\u0633 \u0627\u0632 \u0628\u0631\u06af\u0632\u0627\u0631\u06cc \u0631\u0648\u06cc\u062f\u0627\u062f\u060c <\/span><b>\u0648\u06cc\u062f\u0626\u0648\u06cc \u0633\u062e\u0646\u0631\u0627\u0646\u06cc\u200c\u0647\u0627 \u0648 \u067e\u0646\u0644\u200c\u0647\u0627 <\/b><span style=\"font-weight: 400;\">\u0628\u0647\u200c\u0635\u0648\u0631\u062a <\/span><b>\u0631\u0627\u06cc\u06af\u0627\u0646 <\/b><span style=\"font-weight: 400;\">\u0648 <\/span><b>\u0647\u0645\u06af\u0627\u0646\u06cc <\/b><span style=\"font-weight: 400;\">\u0627\u0632 <\/span><b>\u0631\u0633\u0627\u0646\u0647\u200c\u0647\u0627\u06cc \u062a\u06a9\u0631\u0627\u0633\u0627<\/b><span style=\"font-weight: 400;\"> \u0645\u0646\u062a\u0634\u0631 \u062e\u0648\u0627\u0647\u062f \u0634\u062f.<\/span><\/p>\n<p><a href=\"https:\/\/evnd.co\/0gQb0\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u0644\u06cc\u0646\u06a9 \u062e\u0631\u06cc\u062f \u0628\u0644\u06cc\u062a \u0631\u0648\u06cc\u062f\u0627\u062f \u00ab\u062a\u06a9\u0646\u0648\u0644\u0648\u0698\u06cc\u200c\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0627\u06cc\u0631\u0627\u0646 \u06f1\u06f4\u06f0\u06f3\u00bb \u0627\u0632 \u0627\u06cc\u0648\u0646\u062f<\/span><\/a><\/p>\n<h2><b>\u062f\u0631\u0628\u0627\u0631\u0647 \u062a\u06a9\u0631\u0627\u0633\u0627<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u0645\u062c\u0645\u0648\u0639\u0647 \u062a\u06a9\u0631\u0627\u0633\u0627 \u0628\u0627 \u0647\u062f\u0641 <\/span><b>\u062a\u0648\u0627\u0646\u0645\u0646\u062f\u0633\u0627\u0632\u06cc \u0631\u0647\u0628\u0631\u0627\u0646 \u0648 \u06a9\u0627\u0631\u0622\u0641\u0631\u06cc\u0646\u0627\u0646 \u0627\u0631\u0632\u0634\u200c\u0645\u062d\u0648\u0631<\/b><span style=\"font-weight: 400;\"> \u0641\u0639\u0627\u0644\u06cc\u062a \u0645\u06cc\u200c\u06a9\u0646\u062f. \u0627\u06cc\u0646 \u0645\u062c\u0645\u0648\u0639\u0647 \u0628\u0627 \u0627\u0631\u0627\u0626\u0647 \u0645\u062d\u062a\u0648\u0627 \u0648 \u06af\u0632\u0627\u0631\u0634\u200c\u0647\u0627\u06cc \u0645\u0628\u062a\u0646\u06cc \u0628\u0631 \u062f\u0627\u062f\u0647\u060c \u0633\u0639\u06cc \u062f\u0631 <\/span><b>\u0627\u0641\u0632\u0627\u06cc\u0634 \u062f\u0627\u0646\u0634 \u0648 \u0622\u06af\u0627\u0647\u06cc<\/b> \u062f\u0631 \u0627\u06a9\u0648\u0633\u06cc\u0633\u062a\u0645 \u0627\u0633\u062a\u0627\u0631\u062a\u0627\u067e\u06cc \u0648 \u0627\u0642\u062a\u0635\u0627\u062f \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 <span style=\"font-weight: 400;\">\u062f\u0627\u0631\u062f. \u0628\u0631\u0627\u06cc \u062f\u0633\u062a\u06cc\u0627\u0628\u06cc \u0628\u0647 \u0627\u06cc\u0646 \u0627\u0647\u062f\u0627\u0641\u060c \u062a\u06a9\u0631\u0627\u0633\u0627 \u0627\u0632 \u0637\u0631\u06cc\u0642 \u0633\u0647 \u0632\u06cc\u0631\u0645\u062c\u0645\u0648\u0639\u0647 \u0627\u0635\u0644\u06cc \u062e\u0648\u062f \u0641\u0639\u0627\u0644\u06cc\u062a \u0645\u06cc\u200c\u06a9\u0646\u062f:<\/span><\/p>\n<h4><b>\u062a\u06a9\u0631\u0627\u0633\u0627 \u0645\u062f\u06cc\u0627<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u0627\u0644\u0647\u0627\u0645\u200c\u0628\u062e\u0634\u06cc \u0648 \u062a\u0633\u0647\u06cc\u0644 \u0631\u0634\u062f \u0634\u062e\u0635\u06cc \u0648 \u062d\u0631\u0641\u0647\u200c\u0627\u06cc \u0631\u0647\u0628\u0631\u0627\u0646 \u0648 \u06a9\u0627\u0631\u0622\u0641\u0631\u06cc\u0646\u0627\u0646 \u0628\u0627 \u0627\u0641\u0632\u0627\u06cc\u0634 <\/span><b>\u062f\u0627\u0646\u0634\u060c \u0639\u0642\u0644\u0627\u0646\u06cc\u062a \u0648 \u062e\u0631\u062f\u0645\u0646\u062f\u06cc <\/b><span style=\"font-weight: 400;\">\u0627\u0632 \u0637\u0631\u06cc\u0642 <\/span><b>\u0631\u0633\u0627\u0646\u0647 <\/b><span style=\"font-weight: 400;\">\u0648 \u0645\u062d\u062a\u0648\u0627\u06cc \u0645\u0628\u062a\u0646\u06cc \u0628\u0631 \u062f\u0627\u062f\u0647<\/span><\/p>\n<h4><b>\u062a\u06a9\u0631\u0627\u0633\u0627 \u0627\u06cc\u0646\u0633\u0627\u06cc\u062a<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">\u062a\u0648\u0627\u0646\u0645\u0646\u062f\u0633\u0627\u0632\u06cc \u0648 \u0647\u062f\u0627\u06cc\u062a \u0631\u0647\u0628\u0631\u0627\u0646 \u0648 \u06a9\u0627\u0631\u0622\u0641\u0631\u06cc\u0646\u0627\u0646 \u0628\u0631\u0627\u06cc <\/span><b>\u0631\u0634\u062f \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631<\/b><span style=\"font-weight: 400;\"> \u0628\u0627 <\/span><b>\u0627\u06cc\u0646\u0633\u0627\u06cc\u062a\u200c\u0647\u0627\u06cc \u0645\u0628\u062a\u0646\u06cc \u0628\u0631 \u062f\u0627\u062f\u0647<\/b><span style=\"font-weight: 400;\"> \u0627\u0632 \u0637\u0631\u06cc\u0642 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\u0633\u0627\u0632\u0645\u0627\u0646\u062f\u0647\u06cc <\/span><b>\u0631\u0648\u06cc\u062f\u0627\u062f\u0647\u0627<\/b><\/p>\n<h2>\u062d\u0627\u0645\u06cc\u0627\u0646<\/h2>\n<p>\u0627\u0632 \u0634\u0631\u06a9\u062a\u200c\u0647\u0627\u06cc \u0627\u0633\u0645\u0627\u0631\u062a\u06a9 \u0648 \u06a9\u0627\u0648\u0647\u200c\u0646\u06af\u0627\u0631 \u0645\u0645\u0646\u0648\u0646\u06cc\u0645 \u06a9\u0647 \u0645\u0627 \u0631\u0627 \u062f\u0631 \u062a\u0647\u06cc\u0647 \u0627\u06cc\u0646 \u06af\u0632\u0627\u0631\u0634 \u0648 \u0628\u0631\u06af\u0632\u0627\u0631\u06cc \u0631\u0648\u06cc\u062f\u0627\u062f \u062d\u0645\u0627\u06cc\u062a \u06a9\u0631\u062f\u0646\u062f. \u0647\u0645\u0686\u0646\u06cc\u0646 \u0627\u0632 \u0634\u0631\u06a9\u062a\u200c\u0647\u0627\u06cc \u0646\u0648\u0628\u06cc\u062a\u06a9\u0633\u060c \u062f\u0631\u0633\u0627\u060c \u062f\u06cc\u062c\u06cc\u200c\u067e\u06cc\u060c \u0641\u06cc\u0644\u06cc\u0627\u060c \u0641\u0648\u0631\u0645\u0627\u06cc\u0646\u062f\u060c \u0646\u0627\u06cc\u062a\u200c\u06a9\u06cc\u0646\u06af \u0648 \u062f\u06cc\u06a9\u0627\u0645 \u0645\u0645\u0646\u0648\u0646\u06cc\u0645 \u06a9\u0647 \u062f\u0631 \u0628\u0631\u06af\u0632\u0627\u0631\u06cc \u0627\u06cc\u0646 \u0631\u0648\u06cc\u062f\u0627\u062f \u0645\u0627 \u0631\u0627 \u0647\u0645\u0631\u0627\u0647\u06cc \u0648 \u062d\u0645\u0627\u06cc\u062a \u06a9\u0631\u062f\u0646\u062f.<\/p>\n<p><span style=\"font-weight: 400;\">\u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u062a\u06a9\u0631\u0627\u0633\u0627 \u0627\u06cc\u0646\u0633\u0627\u06cc\u062a \u0631\u0627 \u0627\u0632 \u0637\u0631\u06cc\u0642 \u0634\u0628\u06a9\u0647\u200c\u0647\u0627\u06cc \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0632\u06cc\u0631 \u062f\u0646\u0628\u0627\u0644 \u06a9\u0646\u06cc\u062f:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.linkedin.com\/company\/techrasa-insight\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u0644\u06cc\u0646\u06a9\u062f\u06cc\u0646<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.instagram.com\/techrasainsight?igsh=MWNrcnR5MnB1dGo2eQ==\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u0627\u06cc\u0646\u0633\u062a\u0627\u06af\u0631\u0627\u0645<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/x.com\/techrasainsight\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u062a\u0648\u06cc\u06cc\u062a\u0631<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/t.me\/techrasainsight\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">\u062a\u0644\u06af\u0631\u0627\u0645<\/span><\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u0631\u0648\u06cc\u062f\u0627\u062f \u00ab\u062a\u06a9\u0646\u0648\u0644\u0648\u0698\u06cc\u200c\u0647\u0627\u06cc 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\u0631\u0648\u0632&#8230;<\/p>\n","protected":false},"author":32,"featured_media":12954,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34,5],"tags":[390,145],"class_list":{"0":"post-12952","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-34","8":"category-5","9":"tag-390","10":"tag-145"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0631\u0648\u06cc\u062f\u0627\u062f \u0631\u0648\u0646\u0645\u0627\u06cc\u06cc \u0627\u0632 \u00ab\u062a\u06a9\u0631\u0627\u0633\u0627 \u0627\u06cc\u0646\u0633\u0627\u06cc\u062a\u00bb \u0648 \u0627\u0646\u062a\u0634\u0627\u0631 \u06af\u0632\u0627\u0631\u0634 \u00ab\u062a\u06a9\u0646\u0648\u0644\u0648\u0698\u06cc\u200c\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0627\u06cc\u0631\u0627\u0646 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