{"id":12356,"date":"2023-07-05T17:37:00","date_gmt":"2023-07-05T13:07:00","guid":{"rendered":"https:\/\/techrasa.com\/fa\/?p=12356"},"modified":"2023-07-05T17:37:00","modified_gmt":"2023-07-05T13:07:00","slug":"%d9%88%d9%81%d8%a7%d8%af%d8%a7%d8%b1%db%8c-%da%a9%d8%a7%d8%b1%d8%a8%d8%b1%d8%a7%d9%86-%d8%a7%d9%be%d9%84-%d9%88-%d8%b3%d8%a7%d9%85%d8%b3%d9%88%d9%86%da%af","status":"publish","type":"post","link":"https:\/\/techrasa.com\/fa\/%d9%88%d9%81%d8%a7%d8%af%d8%a7%d8%b1%db%8c-%da%a9%d8%a7%d8%b1%d8%a8%d8%b1%d8%a7%d9%86-%d8%a7%d9%be%d9%84-%d9%88-%d8%b3%d8%a7%d9%85%d8%b3%d9%88%d9%86%da%af\/","title":{"rendered":"\u0642\u062f\u0631\u062a \u0628\u0631\u0646\u062f\u0647\u0627: \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0627\u067e\u0644 \u0628\u06cc\u0634\u062a\u0631 \u0627\u0633\u062a \u06cc\u0627 \u0633\u0627\u0645\u0633\u0648\u0646\u06af\u061f"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u0686\u0631\u0627 \u0628\u0627 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href=\"https:\/\/techrasa.com\/fa\/%d9%85%d9%88%d9%81%d9%82%db%8c%d8%aa-%d8%a7%d9%be%d9%84%d8%8c-%d9%86%d8%a7%db%8c%da%a9-%d9%88-%da%a9%d9%88%da%a9%d8%a7%da%a9%d9%88%d9%84%d8%a7-%d8%a8%d8%a7-%db%8c%da%a9-%d9%88%db%8c%da%98%da%af%db%8c\/\" target=\"_blank\" rel=\"noopener\">\u0627\u067e\u0644<\/a> \u0648 \u0622\u06cc\u200c\u0628\u06cc\u200c\u0627\u0645 (IBM)<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0647\u0631 \u062f\u0648 \u0628\u0631\u0646\u062f \u062a\u0648\u0627\u0646\u0633\u062a\u0647 \u0628\u0648\u062f\u0646\u062f \u062a\u0648\u062c\u0647 \u0645\u0635\u0631\u0641\u200c\u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u0631\u0627 \u0628\u0647 \u062e\u0648\u062f\u0634\u0627\u0646 \u062c\u0644\u0628 \u06a9\u0646\u0646\u062f \u0648 \u0627\u0632 \u0644\u062d\u0627\u0638 \u0634\u062e\u0635\u06cc\u062a \u0628\u0631\u0646\u062f \u0646\u06cc\u0632 \u0645\u062a\u0645\u0627\u06cc\u0632 \u0628\u0648\u062f\u0646\u062f. \u0628\u0631\u0646\u062f \u0627\u067e\u0644 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\u062f\u0647\u0646\u062f.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u062c\u0627\u0644\u0628\u200c\u062a\u0631 \u0627\u0632 \u0622\u0646\u060c \u0632\u0645\u0627\u0646\u06cc \u06a9\u0647 \u062a\u06cc\u0645 \u062a\u062d\u0642\u06cc\u0642\u0627\u062a \u0627\u0632 \u0634\u0631\u06a9\u062a\u200c\u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u062f\u0631 \u0627\u0632\u0627\u06cc \u062c\u0627\u06cc\u0632\u0647 \u06f1\u06f0\u06f0 \u062f\u0644\u0627\u0631 \u062e\u0648\u0627\u0633\u062a\u0646\u062f \u062a\u0627 \u0646\u0627\u0645 \u0644\u0648\u06af\u0648\u06cc \u0628\u0631\u0646\u062f\u0647\u0627\u06cc \u0646\u0645\u0627\u06cc\u0634 \u062f\u0627\u062f\u0647 \u0634\u062f\u0647 \u0628\u0647 \u0622\u0646\u200c\u0647\u0627 \u0631\u0627 \u0628\u06af\u0648\u06cc\u0646\u062f\u060c \u0647\u06cc\u0686\u200c\u06a9\u062f\u0627\u0645 \u0627\u0632 \u0622\u0646\u200c\u0647\u0627 \u0646\u062a\u0648\u0627\u0646\u0633\u062a\u0646\u062f.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0646\u0645\u0627\u06cc\u0634 \u0633\u0631\u06cc\u0639 \u0648 \u0646\u0627\u0645\u062d\u0633\u0648\u0633 \u0644\u0648\u06af\u0648\u06cc \u0628\u0631\u0646\u062f\u0647\u0627 \u06a9\u0627\u0641\u06cc \u0628\u0648\u062f \u062a\u0627 \u0631\u0641\u062a\u0627\u0631 \u0634\u0631\u06a9\u062a\u200c\u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u062a\u063a\u06cc\u06cc\u0631 \u06a9\u0646\u062f \u0648 <strong>\u0627\u06cc\u0646 \u06cc\u0639\u0646\u06cc \u0642\u062f\u0631\u062a \u0628\u0631\u0646\u062f<\/strong>. \u0628\u0631\u0646\u062f\u0647\u0627 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0645\u063a\u0632 \u0645\u0627 \u0631\u0627 \u0628\u0647 \u0634\u06cc\u0648\u0647 \u0647\u0646\u0631\u0645\u0646\u062f\u0627\u0646\u0647\u200c\u0627\u06cc \u062f\u0633\u062a\u06a9\u0627\u0631\u06cc \u06a9\u0646\u0646\u062f. \u0622\u0646\u200c\u0647\u0627 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0646\u062d\u0648\u0647 \u062a\u0641\u06a9\u0631 \u0648 \u062a\u0635\u0648\u0631\u0645\u0627\u0646 \u0631\u0627 \u0646\u0633\u0628\u062a \u0628\u0647 \u062e\u0648\u062f \u062a\u063a\u06cc\u06cc\u0631 \u062f\u0647\u0646\u062f. \u0639\u0644\u0627\u0648\u0647 \u0628\u0631 \u0627\u06cc\u0646\u060c \u0622\u0646\u200c\u0647\u0627 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0627\u062d\u0633\u0627\u0633\u06cc \u0631\u0627 \u062f\u0631 \u0645\u0627 \u0627\u06cc\u062c\u0627\u062f \u06a9\u0646\u0646\u062f \u06a9\u0647 \u0647\u06cc\u0686 \u0627\u0631\u062a\u0628\u0627\u0637\u06cc \u0628\u0627 \u0639\u0645\u0644\u06a9\u0631\u062f \u0645\u062d\u0635\u0648\u0644\u0627\u062a\u0634\u0627\u0646 \u0646\u062f\u0627\u0631\u062f.\u00a0\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12770 size-full\" src=\"https:\/\/techrasa.com\/fa\/wp-content\/uploads\/2022\/08\/Apple-ibm.png\" alt=\"\u0628\u0631\u0646\u062f \u0627\u067e\u0644 \u0648 \u0622\u06cc \u0628\u06cc \u0627\u0645\" width=\"1200\" height=\"720\" srcset=\"https:\/\/techrasa.com\/fa\/wp-content\/uploads\/2022\/08\/Apple-ibm.png 1200w, https:\/\/techrasa.com\/fa\/wp-content\/uploads\/2022\/08\/Apple-ibm-300x180.png 300w, https:\/\/techrasa.com\/fa\/wp-content\/uploads\/2022\/08\/Apple-ibm-1024x614.png 1024w, https:\/\/techrasa.com\/fa\/wp-content\/uploads\/2022\/08\/Apple-ibm-768x461.png 768w, https:\/\/techrasa.com\/fa\/wp-content\/uploads\/2022\/08\/Apple-ibm-360x216.png 360w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h2><strong>\u0628\u0631\u0646\u062f\u0647\u0627 \u0647\u0648\u06cc\u062a \u0645\u0627 \u0631\u0627 \u0645\u06cc\u200c\u0633\u0627\u0632\u0646\u062f<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">\u0627\u0632 \u062f\u0647\u0647 \u06f1\u06f9\u06f5\u06f0\u060c \u067e\u0698\u0648\u0647\u0634\u06af\u0631\u0627\u0646 \u0645\u0637\u0627\u0644\u0639\u0627\u062a\u06cc \u062f\u0631 \u0632\u0645\u06cc\u0646\u0647 \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u06cc\u0646 \u0627\u0648\u0644\u0648\u06cc\u062a\u200c\u0647\u0627\u06cc \u0628\u0631\u0646\u062f \u0648 \u062a\u0635\u0648\u06cc\u0631\u06cc \u06a9\u0647 \u0627\u0632 \u062e\u0648\u062f\u0645\u0627\u0646 \u062f\u0627\u0631\u06cc\u0645\u060c \u0627\u0646\u062c\u0627\u0645 \u062f\u0627\u062f\u0647\u200c\u0627\u0646\u062f. \u0622\u0646\u200c\u0647\u0627 \u062f\u0631 \u0627\u06cc\u0646 \u0645\u0637\u0627\u0644\u0639\u0627\u062a \u0628\u0647 \u0627\u06cc\u0646 \u0646\u062a\u06cc\u062c\u0647 \u0631\u0633\u06cc\u062f\u0647\u200c\u0627\u0646\u062f \u06a9\u0647 \u0645\u0635\u0631\u0641\u200c\u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u0645\u0639\u0645\u0648\u0644\u0627\u064b \u0628\u0631\u0646\u062f\u0647\u0627\u06cc\u06cc \u0631\u0627 \u062a\u0631\u062c\u06cc\u062d \u0645\u06cc\u200c\u062f\u0647\u0646\u062f \u06a9\u0647 \u0628\u0627 \u062a\u0635\u0648\u06cc\u0631 \u0630\u0647\u0646\u06cc \u0627\u0632 \u062e\u0648\u062f\u0634\u0627\u0646 \u0627\u0646\u0637\u0628\u0627\u0642 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u062f\u0631 \u0648\u0627\u0642\u0639 \u0632\u0645\u0627\u0646\u06cc \u06a9\u0647 \u0645\u0627 \u0627\u0632 \u0628\u06cc\u0646 \u0628\u0631\u0646\u062f\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 \u06cc\u06a9\u06cc \u0631\u0627 \u0627\u0646\u062a\u062e\u0627\u0628 \u0645\u06cc\u200c\u06a9\u0646\u06cc\u0645\u060c \u062f\u0631 \u062d\u0642\u06cc\u0642\u062a \u0647\u0648\u06cc\u062a \u062e\u0648\u062f\u0645\u0627\u0646 \u0631\u0627 \u062a\u0639\u06cc\u06cc\u0646 \u0645\u06cc\u200c\u06a9\u0646\u06cc\u0645. \u0628\u0627 \u0627\u0646\u062a\u062e\u0627\u0628 \u0646\u0648\u0639 \u062e\u0627\u0635 \u0644\u0628\u0627\u0633\u060c \u06a9\u0641\u0634 \u06cc\u0627 \u0645\u0648\u0628\u0627\u06cc\u0644 \u0645\u06cc\u200c\u062e\u0648\u0627\u0647\u06cc\u0645 \u0646\u0634\u0627\u0646 \u062f\u0647\u06cc\u0645 \u0686\u0647 \u06a9\u0633\u06cc \u0647\u0633\u062a\u06cc\u0645 \u0648 \u062d\u062a\u06cc \u0628\u0647 \u0686\u0647 \u06af\u0631\u0648\u0647\u06cc \u062a\u0639\u0644\u0642 \u062f\u0627\u0631\u06cc\u0645.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0628\u0647\u200c\u0639\u0646\u0648\u0627\u0646 \u0645\u062b\u0627\u0644\u060c \u0648\u0642\u062a\u06cc \u0628\u0631\u0646\u062f \u0646\u0627\u06cc\u06a9\u06cc (Nike) \u0631\u0627 \u0628\u0647 \u0622\u0646\u062f\u0631 \u0622\u0631\u0645\u0648\u0631 (Under Armour) \u06a9\u0647 \u06cc\u0647 \u0634\u0631\u06a9\u062a \u0622\u0645\u0631\u06cc\u06a9\u0627\u06cc\u06cc \u067e\u0648\u0634\u0627\u06a9 \u0648 \u0644\u0648\u0627\u0632\u0645 \u0648\u0631\u0632\u0634\u06cc \u0627\u0633\u062a\u060c \u062a\u0631\u062c\u06cc\u062d \u0645\u06cc\u200c\u062f\u0647\u06cc\u0645\u060c \u062f\u0627\u0631\u06cc\u0645 \u062a\u0639\u0644\u0642 \u0648 \u0648\u0627\u0628\u0633\u062a\u06af\u06cc\u200c\u0645\u0627\u0646 \u0631\u0627 \u0628\u0647 \u06cc\u06a9 \u06af\u0631\u0648\u0647 \u062e\u0627\u0635 \u0627\u0632 \u0648\u0631\u0632\u0634\u06a9\u0627\u0631\u0627\u0646 \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u06cc\u0645.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0628\u0627 \u0627\u0646\u062a\u062e\u0627\u0628 \u0646\u0627\u06cc\u06a9\u06cc \u0645\u06cc\u200c\u062e\u0648\u0627\u0647\u06cc\u0645 \u0628\u06af\u0648\u06cc\u06cc\u0645 \u06a9\u0647 \u0645\u0627 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u0645 \u0627\u0646\u062c\u0627\u0645 \u0628\u062f\u06cc\u0645\u060c \u0641\u0642\u0637 \u0628\u0627\u06cc\u062f \u0634\u0631\u0648\u0639 \u06a9\u0646\u06cc\u0645 (Just do it). \u0627\u0645\u0627 \u0628\u0627 \u0627\u0646\u062a\u062e\u0627\u0628 \u0628\u0631\u0646\u062f \u0622\u0646\u062f\u0631 \u0622\u0631\u0645\u0648\u0631 \u0645\u06cc\u200c\u062e\u0648\u0627\u0647\u06cc\u0645 \u0646\u0634\u0627\u0646 \u0628\u062f\u0647\u06cc\u0645 \u06a9\u0647 \u0628\u0627 \u0648\u062c\u0648\u062f \u0627\u06cc\u0646\u06a9\u0647 \u062f\u06cc\u06af\u0631\u0627\u0646 \u0627\u0646\u062a\u0638\u0627\u0631 \u0645\u0648\u0641\u0642\u06cc\u062a \u0645\u0627 \u0631\u0627 \u0646\u062f\u0627\u0631\u0646\u062f\u060c \u0627\u0645\u0627 \u0628\u0627 \u0633\u062e\u062a\u200c\u06a9\u0648\u0634\u06cc \u0648 \u0627\u0631\u0627\u062f\u0647 \u0642\u0648\u06cc \u0631\u0648\u0632\u06cc \u0645\u0648\u0641\u0642 \u0645\u06cc\u200c\u0634\u0648\u06cc\u0645 \u0648 \u0622\u0646\u0686\u0647 \u0631\u0627 \u0628\u062e\u0648\u0627\u0647\u06cc\u0645 \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc\u200c\u062f\u0647\u06cc\u0645 (I will what I want).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0627\u0631\u062a\u0628\u0627\u0637 \u0645\u0627 \u0628\u0627 \u0628\u0631\u0646\u062f \u0628\u0647 \u062c\u0627\u06cc\u06cc \u0645\u06cc\u200c\u0631\u0633\u062f \u06a9\u0647 \u0645\u062b\u0644 \u062e\u0627\u0646\u0648\u0627\u062f\u0647 \u0628\u0627 \u0622\u0646 \u0628\u0631\u0646\u062f \u0634\u0646\u0627\u062e\u062a\u0647 \u0645\u06cc\u200c\u0634\u0648\u06cc\u0645. \u062f\u0631 \u0627\u06cc\u0646 \u0635\u0648\u0631\u062a\u060c \u0628\u0631\u0646\u062f\u0647\u0627 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0631\u0641\u062a\u0627\u0631 \u0645\u0627 \u0631\u0627 \u0634\u06a9\u0644 \u062f\u0647\u0646\u062f\u061b \u0628\u0647 \u0637\u0648\u0631\u06cc \u06a9\u0647 \u0627\u06af\u0631 \u06a9\u0633\u06cc \u062f\u0631\u0628\u0627\u0631\u0647 \u0645\u062d\u0635\u0648\u0644\u060c \u0628\u0631\u0646\u062f \u06cc\u0627 \u062e\u062f\u0645\u062a \u0627\u0646\u062a\u0642\u0627\u062f \u06a9\u0646\u062f\u060c \u0645\u0627 \u062c\u0632\u0621 \u0627\u0648\u0644\u06cc\u0646 \u06a9\u0633\u0627\u0646\u06cc \u0647\u0633\u062a\u06cc\u0645 \u06a9\u0647 \u0627\u0632 \u0622\u0646 \u062f\u0641\u0627\u0639 \u0645\u06cc\u200c\u06a9\u0646\u06cc\u0645. \u0632\u06cc\u0631\u0627 \u062d\u0645\u0644\u0647 \u0628\u0647 \u0628\u0631\u0646\u062f \u0645\u062b\u0644 \u062d\u0645\u0644\u0647 \u0628\u0647 \u0647\u0648\u06cc\u062a\u200c \u0645\u0627\u0633\u062a.<\/span><\/p>\n<h2><strong>\u0627\u067e\u0644 \u06cc\u0627 \u0633\u0627\u0645\u0633\u0648\u0646\u06af\u061f<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">\u0634\u0627\u06cc\u062f \u0628\u0631\u0627\u06cc \u0634\u0645\u0627 \u062c\u0627\u0644\u0628 \u0628\u0627\u0634\u062f \u0628\u062f\u0627\u0646\u06cc\u062f \u06a9\u0647 \u0627\u067e\u0644 \u06cc\u06a9\u06cc \u0627\u0632 \u067e\u0631\u0637\u0631\u0641\u062f\u0627\u0631\u062a\u0631\u06cc\u0646 \u0645\u0634\u062a\u0631\u06cc\u200c\u0647\u0627 \u0631\u0627 \u062f\u0631 \u062c\u0647\u0627\u0646 \u062f\u0627\u0631\u062f. \u0627\u0645\u0627 \u0627\u06cc\u0646 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0628\u0631\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0633\u0627\u0645\u0633\u0648\u0646\u06af \u0686\u06af\u0648\u0646\u0647 \u0627\u0633\u062a\u061f \u0628\u0631\u0627\u06cc \u067e\u0627\u0633\u062e \u0628\u0647 \u0627\u06cc\u0646 \u0633\u0624\u0627\u0644 \u0645\u0627\u06cc\u06a9\u0644 \u067e\u0644\u062a (Michael Platt)\u060c \u0627\u0633\u062a\u0627\u062f \u0639\u0644\u0648\u0645 \u0627\u0639\u0635\u0627\u0628\u060c \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0648 \u0631\u0648\u0627\u0646\u200c\u0634\u0646\u0627\u0633\u06cc\u060c \u0622\u0632\u0645\u0627\u06cc\u0634\u06cc \u0628\u0631 \u0631\u0648\u06cc \u0645\u063a\u0632 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0622\u06cc\u0641\u0648\u0646 \u0648 \u0633\u0627\u0645\u0633\u0648\u0646\u06af \u0627\u0646\u062c\u0627\u0645 \u062f\u0627\u062f. \u0627\u0648 \u0628\u0647 \u06a9\u0645\u06a9 \u0646\u062a\u0627\u06cc\u062c \u0627\u06cc\u0646 \u0622\u0632\u0645\u0627\u06cc\u0634 \u0645\u06cc\u200c\u062e\u0648\u0627\u0633\u062a \u0646\u0634\u0627\u0646 \u062f\u0647\u062f \u062a\u0635\u0648\u06cc\u0631 \u0645\u0627 \u0627\u0632 \u0628\u0631\u0646\u062f\u0647\u0627 \u0686\u0647 \u062a\u0623\u062b\u06cc\u0631\u06cc \u062f\u0631 \u062a\u0635\u0645\u06cc\u0645\u200c\u0647\u0627\u06cc\u200c\u0645\u0627\u0646 \u0645\u06cc\u200c\u06af\u0630\u0627\u0631\u062f.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0645\u0627\u06cc\u06a9\u0644 \u067e\u0644\u062a \u0648 \u062a\u06cc\u0645\u0634\u060c \u062f\u0631 \u062d\u0627\u0644\u06cc \u06a9\u0647 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0622\u06cc\u0641\u0648\u0646 \u0648 \u0633\u0627\u0645\u0633\u0648\u0646\u06af \u0627\u062e\u0628\u0627\u0631 \u062e\u0648\u0628\u060c \u0628\u062f \u0648 \u062e\u0646\u062b\u06cc \u062f\u0631\u0628\u0627\u0631\u0647 \u0627\u067e\u0644 \u0648 <a href=\"https:\/\/techrasa.com\/fa\/%d8%b3%d8%a7%d9%85%d8%b3%d9%88%d9%86%da%af-%d8%a7%d8%b2-%da%a9%db%8c%d9%85%da%86%db%8c-%d8%aa%d8%a7-%da%af%d9%84%da%a9%d8%b3%db%8c\/\" target=\"_blank\" rel=\"noopener\">\u0633\u0627\u0645\u0633\u0648\u0646\u06af<\/a> \u0645\u06cc\u200c\u0634\u0646\u06cc\u062f\u0646\u062f\u060c \u0639\u0645\u0644\u06a9\u0631\u062f \u0645\u063a\u0632 \u0622\u0646\u200c\u0647\u0627 \u0631\u0627 \u0628\u0647 \u06a9\u0645\u06a9 \u062f\u0633\u062a\u06af\u0627\u0647 \u0627\u0645\u200c\u0627\u0631\u200c\u0622\u06cc (MRI) \u0645\u0634\u0627\u0647\u062f\u0647 \u06a9\u0631\u062f\u0646\u062f.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0648\u0627\u06a9\u0646\u0634 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0627\u067e\u0644 \u0628\u0647 \u0628\u0631\u0646\u062f\u0634\u0627\u0646 \u0628\u0647 \u0634\u06a9\u0644 \u0647\u0645\u062f\u0644\u06cc \u0628\u0648\u062f. \u0632\u0645\u0627\u0646\u06cc \u06a9\u0647 \u0622\u0646\u200c\u0647\u0627 \u0627\u062e\u0628\u0627\u0631 \u062e\u0648\u0628 \u062f\u0631\u0628\u0627\u0631\u0647 \u0627\u067e\u0644 \u0645\u06cc\u200c\u0634\u0646\u06cc\u062f\u060c \u0646\u0627\u062d\u06cc\u0647 \u0644\u0630\u062a \u0645\u063a\u0632\u0634\u0627\u0646 \u0641\u0639\u0627\u0644 \u0645\u06cc\u200c\u0634\u062f\u060c \u0627\u0645\u0627 \u0648\u0642\u062a\u06cc \u0628\u0627 \u0627\u062e\u0628\u0627\u0631 \u0628\u062f \u0645\u0648\u0627\u062c\u0647 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https:\/\/techrasa.com\/fa\/wp-content\/uploads\/2022\/08\/Apple-vs-Samsung-360x216.png 360w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h2><strong>\u062a\u0635\u0645\u06cc\u0645\u200c\u0647\u0627\u06cc \u0647\u0648\u0634\u0645\u0646\u062f\u0627\u0646\u0647\u200c\u062a\u0631 \u0628\u06af\u06cc\u0631\u06cc\u062f<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">\u0628\u0627\u06cc\u062f \u0628\u0647 \u0627\u06cc\u0646 \u0646\u06a9\u062a\u0647 \u062a\u0648\u062c\u0647 \u06a9\u0646\u06cc\u0645 \u06a9\u0647 \u0628\u0631\u0646\u062f\u0647\u0627 \u0627\u0632 \u0628\u06cc\u0646 \u0646\u0645\u06cc\u200c\u0631\u0648\u0646\u062f \u0648 \u062f\u0631 \u0632\u0645\u0627\u0646 \u062a\u0635\u0645\u06cc\u0645\u200c\u06af\u06cc\u0631\u06cc \u0628\u0631\u0627\u06cc \u062e\u0631\u06cc\u062f \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0642\u062f\u0631\u062a \u0632\u06cc\u0627\u062f\u06cc \u0631\u0648\u06cc \u0645\u0627 \u062f\u0627\u0634\u062a\u0647 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\u0641\u06a9\u0631 \u06a9\u0646\u06cc\u0645: \u00ab<strong>\u0686\u0631\u0627 \u0645\u0646 \u0627\u06cc\u0646 \u0645\u062d\u0635\u0648\u0644 \u0631\u0627 \u062f\u0627\u0631\u0645 \u0645\u06cc\u200c\u062e\u0631\u0645\u061f<\/strong>\u00bb<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0627\u0644\u0628\u062a\u0647 \u06cc\u06a9 \u062a\u0639\u062f\u0627\u062f \u0627\u0632 \u0627\u0641\u0631\u0627\u062f \u0647\u0633\u062a\u0646\u062f \u06a9\u0647 \u062f\u0631 \u0628\u0631\u0627\u0628\u0631 \u0628\u0631\u0646\u062f\u0647\u0627 \u0645\u0642\u0627\u0648\u0645\u062a \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u0646\u062f \u0648 \u0645\u06cc\u200c\u06af\u0648\u06cc\u0646\u062f \u06a9\u0647 \u0639\u0644\u0627\u0642\u0647\u200c\u0627\u06cc \u0628\u0647 \u0628\u0631\u0646\u062f\u0647\u0627 \u0646\u062f\u0627\u0631\u0646\u062f. \u0627\u0645\u0627 \u0622\u0646\u0686\u0647 \u0628\u0627\u06cc\u062f \u0628\u0647 \u0622\u0646 \u062a\u0648\u062c\u0647 \u06a9\u0631\u062f \u0627\u06cc\u0646 \u0627\u0633\u062a \u06a9\u0647 \u0627\u06cc\u0646 \u0627\u0641\u0631\u0627\u062f \u0647\u0645 \u062f\u0631\u0633\u062a \u0634\u0628\u06cc\u0647 \u0628\u0647 \u0627\u0641\u0631\u0627\u062f \u0639\u0644\u0627\u0642\u0647\u200c\u0645\u0646\u062f \u0628\u0647 \u0628\u0631\u0646\u062f\u0647\u0627 \u0631\u0641\u062a\u0627\u0631 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f \u0648 \u0647\u06cc\u0686 \u0641\u0631\u0642\u06cc \u0628\u0627 \u0622\u0646\u200c\u0647\u0627 \u0646\u062f\u0627\u0631\u0646\u062f. \u062f\u0631 \u062d\u0642\u06cc\u0642\u062a \u0622\u0646\u200c\u0647\u0627 \u062a\u0639\u0644\u0642 \u062e\u0648\u062f \u0631\u0627 \u0628\u0647 \u0636\u062f \u0628\u0631\u0646\u062f \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u0646\u062f.<\/span><\/p>\n<hr \/>\n<p><strong>\u0645\u0646\u0627\u0628\u0639:<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=4eIDBV4Mpek\" data-rel=\"lightbox-video-0\" target=\"_blank\" rel=\"noopener\">How Apple and Nike have branded your brain<\/a>, By Big Think<\/li>\n<li><a href=\"https:\/\/bigthink.com\/neuropsych\/how-apple-and-nike-have-branded-your-brain\/\" target=\"_blank\" rel=\"noopener\">The neuroscience of branding<\/a>, By Big Think<\/li>\n<li><a href=\"https:\/\/today.duke.edu\/2008\/03\/apple_ibm.html\" target=\"_blank\" rel=\"noopener\">Logo Can Make You &#8216;Think Different&#8217;<\/a>, By Duke Today<\/li>\n<li><a href=\"https:\/\/www.businessinsider.com\/under-armours-underdog-strategy-2015-9?r=US&amp;IR=T\" target=\"_blank\" rel=\"noopener\">Under Armour&#8217;s underdog strategy to becoming the anti-Nike<\/a>, By businessinsider<\/li>\n<li><a href=\"https:\/\/www.skyword.com\/contentstandard\/the-psychological-appeal-of-underdog-brand-positioning\/\" target=\"_blank\" rel=\"noopener\">The Psychological Appeal of Underdog Brand Positioning<\/a>, Krystal Overmyer<\/li>\n<li><a href=\"https:\/\/highincomesource.com\/just-do-it-nikes-slogan-explained\/\" target=\"_blank\" rel=\"noopener\">Just Do It \u2013 Nike\u2019s Slogan Explained!<\/a>, By High Income Source<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u0628\u0631\u0646\u062f\u0647\u0627 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0645\u063a\u0632 \u0645\u0627 \u0631\u0627 \u062f\u0633\u062a\u06a9\u0627\u0631\u06cc \u06a9\u0646\u0646\u062f \u0648 \u062d\u062a\u06cc \u0631\u0648\u06cc \u062e\u0644\u0627\u0642\u06cc\u062a \u0648 \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0645\u0627 \u0646\u06cc\u0632 \u062a\u0623\u062b\u06cc\u0631 \u0628\u06af\u0630\u0627\u0631\u0646\u062f. \u0627\u0645\u0627 \u0622\u0646\u200c\u0647\u0627 \u0686\u06af\u0648\u0646\u0647 \u0627\u06cc\u0646 \u06a9\u0627\u0631 \u0631\u0627 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