{"id":1101,"date":"2021-02-10T00:09:30","date_gmt":"2021-02-09T20:39:30","guid":{"rendered":"https:\/\/techrasa.com\/fa\/?p=1101"},"modified":"2021-02-11T18:18:30","modified_gmt":"2021-02-11T14:48:30","slug":"%d8%a7%d8%ab%d8%b1-%d8%a2%db%8c%da%a9%db%8c%d8%a7-%d8%af%d9%84%d8%a8%d8%b3%d8%aa%da%af%db%8c-%d8%a8%d9%87-%d8%a2%d9%86%da%86%d9%87-%d8%b3%d8%a7%d8%ae%d8%aa%db%8c%d9%85","status":"publish","type":"post","link":"https:\/\/techrasa.com\/fa\/%d8%a7%d8%ab%d8%b1-%d8%a2%db%8c%da%a9%db%8c%d8%a7-%d8%af%d9%84%d8%a8%d8%b3%d8%aa%da%af%db%8c-%d8%a8%d9%87-%d8%a2%d9%86%da%86%d9%87-%d8%b3%d8%a7%d8%ae%d8%aa%db%8c%d9%85\/","title":{"rendered":"\u0627\u062b\u0631 \u0622\u06cc\u06a9\u06cc\u0627: \u06a9\u0627\u0631 \u0631\u0627 \u062a\u0645\u0627\u0645 \u0646\u06a9\u0646\u06cc\u062f"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u0642\u0628\u0644 \u0627\u0632 \u0622\u0646\u06a9\u0647 \u0634\u0645\u0627 \u0631\u0627 \u0628\u0627 \u0645\u0641\u0647\u0648\u0645 \u0627\u062b\u0631 \u0622\u06cc\u06a9\u06cc\u0627 (<\/span><span style=\"font-weight: 400;\">IKEA<\/span><span style=\"font-weight: 400;\">) \u0622\u0634\u0646\u0627 \u06a9\u0646\u06cc\u0645\u060c \u0645\u06cc\u200c\u062e\u0648\u0627\u0647\u06cc\u0645 \u062f\u0627\u0633\u062a\u0627\u0646 \u0634\u0631\u06a9\u062a \u0635\u0646\u0627\u06cc\u0639 \u063a\u0630\u0627\u06cc\u06cc \u0622\u0645\u0631\u06cc\u06a9\u0627 \u0628\u0647 \u0646\u0627\u0645 \u062c\u0646\u0631\u0627\u0644 \u0645\u06cc\u0644\u0632 (General Mills) \u0631\u0627 \u062a\u0639\u0631\u06cc\u0641 \u06a9\u0646\u06cc\u0645 \u06a9\u0647 \u0628\u0647 \u062f\u0646\u0628\u0627\u0644 \u0631\u0627\u0647\u06cc \u0628\u0648\u062f\u0646\u062f \u062a\u0627 \u0645\u06cc\u0632\u0627\u0646 \u0641\u0631\u0648\u0634 \u067e\u0648\u062f\u0631 \u06a9\u06cc\u06a9\u200c\u0647\u0627\u06cc \u0641\u0648\u0631\u06cc\u200c\u0634\u0627\u0646 \u0631\u0627 \u0627\u0641\u0632\u0627\u06cc\u0634 \u062f\u0647\u0646\u062f.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u062f\u0627\u0633\u062a\u0627\u0646 \u0634\u06a9\u0633\u062a \u067e\u0648\u062f\u0631 \u06a9\u06cc\u06a9\u200c\u0647\u0627\u06cc \u0622\u0645\u0627\u062f\u0647<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u062f\u0631 \u062f\u0647\u0647 \u06f5\u06f0 \u0645\u06cc\u0644\u0627\u062f\u06cc\u060c \u0634\u0631\u06a9\u062a \u0622\u0645\u0631\u06cc\u06a9\u0627\u06cc\u06cc \u062c\u0646\u0631\u0627\u0644 \u0645\u06cc\u0644\u0632 \u06a9\u0647 \u062f\u0631 \u0632\u0645\u06cc\u0646\u0647 \u062a\u0648\u0644\u06cc\u062f \u0648 \u062a\u0648\u0632\u06cc\u0639 \u0645\u0648\u0627\u062f \u063a\u0630\u0627\u06cc\u06cc \u0641\u0631\u0622\u0648\u0631\u06cc\u200c\u0634\u062f\u0647 \u0648 \u0627\u0631\u06af\u0627\u0646\u06cc\u06a9 \u0641\u0639\u0627\u0644\u06cc\u062a \u0645\u06cc\u200c\u06a9\u0646\u062f\u060c \u062a\u0635\u0645\u06cc\u0645 \u06af\u0631\u0641\u062a \u0628\u0631\u0627\u06cc \u0631\u0627\u062d\u062a\u06cc \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u062e\u0648\u062f <\/span><b>\u067e\u0648\u062f\u0631 \u06a9\u06cc\u06a9\u200c\u0647\u0627\u06cc \u0641\u0648\u0631\u06cc <\/b><span style=\"font-weight: 400;\">\u0631\u0627 \u0631\u0648\u0627\u0646\u0647 \u0628\u0627\u0632\u0627\u0631 \u06a9\u0646\u062f. \u062a\u0648\u0644\u06cc\u062f\u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u0627\u06cc\u0646 \u0634\u0631\u06a9\u062a \u0628\u0631 \u0627\u06cc\u0646 \u0628\u0627\u0648\u0631 \u0628\u0648\u062f\u0646\u062f \u06a9\u0647 \u0645\u0634\u062a\u0631\u06cc \u0628\u0647 \u062f\u0646\u0628\u0627\u0644 <\/span><b>\u0633\u0631\u0639\u062a \u0648 \u0631\u0627\u062d\u062a\u06cc \u062f\u0631 \u067e\u062e\u062a\u200c\u0648\u200c\u067e\u0632<\/b><span style=\"font-weight: 400;\"> \u0627\u0633\u062a. \u0627\u0645\u0627 \u062f\u0631 \u0639\u0645\u0644 \u0627\u0632 \u0627\u06cc\u0646 \u0645\u062d\u0635\u0648\u0644 \u0627\u0633\u062a\u0642\u0628\u0627\u0644 \u0646\u0634\u062f \u0648 \u0628\u0627 <\/span><b>\u0641\u0631\u0648\u0634 \u0628\u0633\u06cc\u0627\u0631 \u067e\u0627\u06cc\u06cc\u0646<\/b><span style=\"font-weight: 400;\"> \u0622\u0646 \u0645\u0648\u0627\u062c\u0647 \u0634\u062f\u0646\u062f. \u0645\u062f\u06cc\u0631\u0627\u0646 \u0634\u0631\u06a9\u062a \u0628\u0631\u0627\u06cc \u0641\u0647\u0645\u06cc\u062f\u0646 \u0627\u06cc\u0646\u06a9\u0647 \u0686\u0631\u0627 \u0627\u06cc\u0646 \u0627\u062a\u0641\u0627\u0642 \u0627\u0641\u062a\u0627\u062f\u0647 \u0627\u0633\u062a\u060c \u0627\u0631\u0646\u0633\u062a \u062f\u06cc\u0686\u0631 (Ernest Dichter)\u060c \u0631\u0648\u0627\u0646\u0634\u0646\u0627\u0633 \u0645\u0639\u0631\u0648\u0641 \u0631\u0627 \u0645\u0633\u0626\u0648\u0644 \u0631\u0633\u06cc\u062f\u06af\u06cc \u0628\u0647 \u0627\u06cc\u0646 \u0628\u0631\u0646\u0627\u0645\u0647 \u0634\u06a9\u0633\u062a \u062e\u0648\u0631\u062f\u0647 \u06a9\u0631\u062f\u0646\u062f.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0627\u0631\u0646\u0633\u062a \u0628\u0631\u0627\u06cc \u0628\u0631\u0631\u0633\u06cc \u0648 \u062c\u0645\u0639\u200c\u0622\u0648\u0631\u06cc \u0627\u0637\u0644\u0627\u0639\u0627\u062a\u060c \u06cc\u06a9 \u06af\u0641\u062a\u200c\u0648\u06af\u0648\u06cc \u06af\u0631\u0648\u0647\u06cc \u0645\u062a\u0645\u0631\u06a9\u0632 (Focus Groups) \u0627\u0632 \u0645\u0635\u0631\u0641\u200c\u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u0631\u0627 \u0628\u0631\u06af\u0632\u0627\u0631 \u06a9\u0631\u062f \u0648 \u0633\u067e\u0633 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u06cc\u06a9 \u062a\u063a\u06cc\u06cc\u0631 \u06a9\u0648\u0686\u06a9 \u062f\u0631 \u062f\u0633\u062a\u0648\u0631\u0627\u0644\u0639\u0645\u0644 \u0627\u06cc\u0646 \u067e\u0648\u062f\u0631\u0647\u0627 \u0631\u0627 \u0645\u0637\u0631\u062d \u06a9\u0631\u062f. \u0627\u0648 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u062f\u0627\u062f \u06a9\u0647 \u0639\u0635\u0627\u0631\u0647 \u062a\u062e\u0645\u200c\u0645\u0631\u063a \u0627\u0632 \u0645\u0648\u0627\u062f \u062a\u0634\u06a9\u06cc\u0644\u200c\u062f\u0647\u0646\u062f\u0647 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\u0627\u06cc\u0646 \u062a\u063a\u06cc\u06cc\u0631 \u0633\u0627\u062f\u0647 \u0647\u0645\u0627\u0646 \u0634\u06a9\u0633\u062a\u0646 \u062a\u062e\u0645\u200c\u0645\u0631\u063a \u062a\u0648\u0633\u0637 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0628\u0648\u062f.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0627\u06cc\u0646 \u062a\u063a\u06cc\u06cc\u0631 \u0628\u0627\u0639\u062b \u0634\u062f\u0647 \u0628\u0648\u062f \u06a9\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 <\/span><b>\u0645\u0634\u0627\u0631\u06a9\u062a <\/b><span style=\"font-weight: 400;\">\u0628\u06cc\u0634\u062a\u0631\u06cc \u0631\u0627 \u062f\u0631 \u0641\u0631\u0627\u06cc\u0646\u062f \u067e\u062e\u062a \u06a9\u06cc\u06a9 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u0646\u062f \u0648 \u062f\u0631 \u0646\u062a\u06cc\u062c\u0647 \u0627\u0631\u0632\u0634 \u0628\u06cc\u0634\u062a\u0631\u06cc \u0628\u0631\u0627\u06cc \u06a9\u0627\u0631\u0634\u0627\u0646 \u0642\u0627\u0626\u0644 \u0634\u0648\u0646\u062f.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u062a\u0642\u0631\u06cc\u0628\u0627\u064b \u06f7\u06f0 \u0633\u0627\u0644 \u0628\u0639\u062f\u060c \u0627\u06cc\u062f\u0647 \u0645\u0634\u0627\u0631\u06a9\u062a \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u062f\u0631 \u0633\u0627\u062e\u062a \u0628\u0647 \u06cc\u06a9 \u062a\u06a9\u0646\u06cc\u06a9 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0628\u0631\u0627\u06cc \u0634\u0631\u06a9\u062a\u200c\u0647\u0627 \u062a\u0628\u062f\u06cc\u0644 \u0634\u062f \u06a9\u0647 \u062f\u0631 \u062d\u0627\u0644 \u062d\u0627\u0636\u0631 \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0627\u062b\u0631 \u0622\u06cc\u06a9\u06cc\u0627 \u0634\u0646\u0627\u062e\u062a\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f.<\/span><\/p>\n<blockquote class=\"td_quote_box td_box_center\"><p>\u0645\u0642\u0627\u0644\u0647\u200c\u0647\u0627\u06cc \u067e\u06cc\u0634\u0646\u0647\u0627\u062f\u06cc:<br \/>\n<a href=\"https:\/\/techrasa.com\/fa\/%d8%aa%d9%86%d8%a7%d9%82%d8%b6-%d8%a7%d9%86%d8%aa%d8%ae%d8%a7%d8%a8-%db%8c%d8%a7-%d9%81%d9%84%d8%ac-%d8%aa%d8%ad%d9%84%db%8c%d9%84%db%8c-%da%86%db%8c%d8%b3%d8%aa%d8%9f-%db%b4-%d8%a7%d8%ab%d8%b1-%d9%85\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u0686\u06af\u0648\u0646\u0647 \u0627\u0646\u062a\u062e\u0627\u0628\u200c\u0647\u0627\u06cc \u0632\u06cc\u0627\u062f \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0645\u0627 \u0631\u0627 \u062f\u0631 \u062a\u0635\u0645\u06cc\u0645\u200c\u06af\u06cc\u0631\u06cc \u0641\u0644\u062c \u06a9\u0646\u062f\u061f \u06f4 \u0627\u062b\u0631 \u0645\u0646\u0641\u06cc \u0648 \u06f8 \u0631\u0627\u0647\u06a9\u0627\u0631 \u063a\u0644\u0628\u0647 \u0628\u0631 \u0622\u0646<\/a><br \/>\n<a href=\"https:\/\/techrasa.com\/fa\/%d8%b3%d9%88%da%af%db%8c%d8%b1%db%8c-%d8%ae%d9%88%d8%b4-%d8%a8%db%8c%d9%86%db%8c-%d9%88-%d8%aa%d8%a3%d8%ab%db%8c%d8%b1-%d8%a2%d9%86-%d8%af%d8%b1-%d8%b2%d9%86%d8%af%da%af%db%8c-%d8%b4%d8%ae%d8%b5%db%8c\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u0633\u0648\u06af\u06cc\u0631\u06cc \u062e\u0648\u0634 \u0628\u06cc\u0646\u06cc (Optimism Bias) \u0648 \u062a\u0623\u062b\u06cc\u0631 \u0622\u0646 \u062f\u0631 \u0632\u0646\u062f\u06af\u06cc \u0634\u062e\u0635\u06cc \u0648 \u06a9\u0633\u0628\u200c \u0648 \u06a9\u0627\u0631<\/a><\/p><\/blockquote>\n<h2><span style=\"font-weight: 400;\">\u0627\u062b\u0631 \u0622\u06cc\u06a9\u06cc\u0627: \u0648\u0642\u062a\u06cc \u06a9\u0627\u0631 \u06cc\u062f\u06cc \u0628\u0647 \u0639\u0634\u0642 \u0645\u0646\u062c\u0631 \u0645\u06cc\u200c\u0634\u0648\u062f<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u062f\u0631 \u0633\u0627\u0644 \u06f2\u06f0\u06f1\u06f1\u060c \u0645\u0627\u06cc\u06a9\u0644 \u0646\u0648\u0631\u062a\u0648\u0646 (Michael I. Norton)\u060c \u062f\u0646\u06cc\u0644 \u0645\u0648\u06a9\u0648\u0646 (Daniel Mochon) \u0648 \u062f\u0646 \u0622\u0631\u06cc\u0644\u06cc (Dan Ariely) \u0645\u0642\u0627\u0644\u0647\u200c\u0627\u06cc \u0628\u0627 \u0639\u0646\u0648\u0627\u0646 \u00ab\u0627\u062b\u0631 \u0627\u06cc\u06a9\u06cc\u0627: \u0648\u0642\u062a\u06cc \u06a9\u0627\u0631 \u06cc\u062f\u06cc \u0628\u0647 \u0639\u0634\u0642 \u0645\u0646\u062c\u0631 \u0645\u06cc\u200c\u0634\u0648\u062f\u00bb \u0645\u0646\u062a\u0634\u0631 \u06a9\u0631\u062f\u0646\u062f. \u0622\u0646\u200c\u0647\u0627 <\/span><b>\u0627\u06cc\u0646 \u062d\u0633 \u062a\u0639\u0644\u0642 \u062e\u0627\u0637\u0631 \u062d\u0627\u0635\u0644 \u0627\u0632 \u062f\u0631\u06af\u06cc\u0631\u06cc \u0641\u06cc\u0632\u06cc\u06a9\u06cc \u062f\u0631 \u0633\u0627\u062e\u062a \u0645\u062d\u0635\u0648\u0644\u0627\u062a<\/b><span style=\"font-weight: 400;\"> \u0631\u0627 <\/span><b>\u0627\u062b\u0631 \u0627\u06cc\u06a9\u06cc\u0627<\/b><span style=\"font-weight: 400;\"> (IKEA effect) \u0646\u0627\u0645\u06cc\u062f\u0646\u062f. \u0627\u06cc\u0646 \u0646\u0627\u0645 \u0628\u0631\u06af\u0631\u0641\u062a\u0647 \u0627\u0632 \u0646\u0627\u0645 \u0634\u0631\u06a9\u062a \u0633\u0648\u0626\u062f\u06cc \u0622\u06cc\u06a9\u06cc\u0627 \u0627\u0633\u062a \u06a9\u0647 \u0627\u0632 \u0633\u0627\u0644 \u06f1\u06f9\u06f3\u06f4 \u0645\u0628\u0644\u0645\u0627\u0646\u200c\u0647\u0627\u06cc\u06cc \u0631\u0627 \u062a\u0648\u0644\u06cc\u062f \u0645\u06cc\u200c\u06a9\u0646\u062f \u06a9\u0647 \u062e\u0648\u062f \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0628\u0627\u06cc\u062f \u0622\u0646\u200c\u0647\u0627 \u0631\u0627 \u0645\u0648\u0646\u062a\u0627\u0698 \u0648 \u0633\u0631\u0647\u0645\u200c\u0628\u0646\u062f\u06cc \u06a9\u0646\u0646\u062f. \u062c\u0627\u0644\u0628 \u0627\u0633\u062a \u0628\u062f\u0627\u0646\u06cc\u062f \u06a9\u0647 \u0627\u06cc\u0646 \u0634\u0631\u06a9\u062a \u0627\u0632 \u0633\u0627\u0644 \u06f2\u06f0\u06f0\u06f8 \u0628\u0647 \u0628\u0632\u0631\u06af\u200c\u062a\u0631\u06cc\u0646 \u062e\u0631\u062f\u0647\u200c\u0641\u0631\u0648\u0634\u06cc \u062c\u0647\u0627\u0646 \u062a\u0628\u062f\u06cc\u0644 \u0634\u062f\u0647 \u0627\u0633\u062a.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0627\u06cc\u0646 \u0633\u0647 \u0645\u062d\u0642\u0642 \u0628\u0631\u0627\u06cc \u0627\u062b\u0628\u0627\u062a \u0627\u06cc\u0646 \u0641\u0631\u0636\u06cc\u0647 \u06a9\u0647 \u0622\u06cc\u0627 \u062a\u0645\u0627\u0645 \u06a9\u0631\u062f\u0646 \u06cc\u06a9 \u0641\u0639\u0627\u0644\u06cc\u062a \u0648 \u062a\u0644\u0627\u0634 \u0648 \u062f\u0631\u06af\u06cc\u0631\u06cc \u0628\u0627\u0639\u062b \u0627\u0641\u0632\u0627\u06cc\u0634 \u0627\u0631\u0632\u0634 \u0645\u06cc\u200c\u0634\u0648\u062f \u06cc\u0627 \u0646\u0647\u061f \u0622\u0632\u0645\u0627\u06cc\u0634\u200c\u0647\u0627\u06cc\u06cc \u0637\u0631\u0627\u062d\u06cc \u06a9\u0631\u062f\u0646\u062f.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u062f\u0631 \u06cc\u06a9\u06cc \u0627\u0632 \u0622\u0632\u0645\u0627\u06cc\u0634\u200c\u0647\u0627\u060c \u0645\u0628\u0644\u0645\u0627\u0646 \u0634\u0631\u06a9\u062a \u0622\u06cc\u06a9\u06cc\u0627 \u0631\u0627 \u06a9\u0647 \u0634\u0631\u06a9\u062a\u200c\u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u0645\u0648\u0646\u062a\u0627\u0698 \u0648 \u0633\u0631\u0647\u0645\u200c\u0628\u0646\u062f\u06cc \u06a9\u0631\u062f\u0647 \u0628\u0648\u062f\u0646\u062f \u0628\u0627 \u0645\u0628\u0644\u0645\u0627\u0646\u06cc \u06a9\u0647 \u0627\u0632 \u0642\u0628\u0644 \u0622\u0645\u0627\u062f\u0647 \u0628\u0648\u062f\u060c \u0628\u0647 \u0641\u0631\u0648\u0634 \u06af\u0630\u0627\u0634\u062a\u0646\u062f. \u0646\u062a\u0627\u06cc\u062c \u0627\u06cc\u0646 \u0622\u0632\u0645\u0627\u06cc\u0634 \u0646\u0634\u0627\u0646 \u062f\u0627\u062f \u06a9\u0647 \u0634\u0631\u06a9\u062a\u200c\u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u062d\u0627\u0636\u0631 \u0628\u0648\u062f\u0646\u062f \u06f6\u06f3\u066a \u067e\u0648\u0644 \u0628\u06cc\u0634\u062a\u0631 \u0628\u0631\u0627\u06cc \u0645\u062d\u0635\u0648\u0644\u0627\u062a\u06cc \u06a9\u0647 \u062e\u0648\u062f\u0634\u0627\u0646 \u0633\u0631\u0647\u0645\u200c\u0628\u0646\u062f\u06cc \u06a9\u0631\u062f\u0647 \u0628\u0648\u062f\u0646\u062f\u060c \u067e\u0631\u062f\u0627\u062e\u062a \u06a9\u0646\u0646\u062f. \u0647\u0645\u06cc\u0646 \u0622\u0632\u0645\u0627\u06cc\u0634 \u0631\u0627 \u0628\u0631\u0627\u06cc \u0645\u062d\u0635\u0648\u0644 \u0627\u0631\u0632\u0627\u0646 \u0642\u06cc\u0645\u062a\u200c\u062a\u0631 \u0645\u062b\u0644 \u0633\u0627\u062e\u062a \u0627\u0648\u0631\u06cc\u06af\u0627\u0645\u06cc \u0627\u0646\u062c\u0627\u0645 \u062f\u0627\u062f\u0646\u062f. \u0646\u062a\u06cc\u062c\u0647 \u0627\u06cc\u0646 \u0622\u0632\u0645\u0627\u06cc\u0634 \u0646\u06cc\u0632 \u0646\u0634\u0627\u0646 \u062f\u0627\u062f \u06a9\u0647 \u0627\u0641\u0631\u0627\u062f \u0628\u0631\u0627\u06cc \u0627\u0648\u0631\u06cc\u06af\u0627\u0645\u06cc\u200c\u0647\u0627 \u06a9\u0647 \u062e\u0648\u062f\u0634\u0627\u0646 \u062f\u0631\u0633\u062a \u06a9\u0631\u062f\u0647 \u0628\u0648\u062f\u0646\u062f \u062f\u0642\u06cc\u0642\u0627\u064b \u0628\u0647 \u0627\u0646\u062f\u0627\u0632\u0647 \u0627\u0648\u0631\u06cc\u06af\u0627\u0645\u06cc\u200c\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u062a\u0648\u0633\u0637 \u0627\u0641\u0631\u0627\u062f \u062d\u0631\u0641\u0647\u200c\u0627\u06cc \u062f\u0631\u0633\u062a \u0634\u062f\u0647 \u0628\u0648\u062f\u0646\u062f\u060c \u0627\u0631\u0632\u0634 \u0642\u0627\u0626\u0644 \u0628\u0648\u062f\u0646\u062f.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0628\u0647 \u0637\u0648\u0631\u06cc \u06a9\u0644\u06cc \u0646\u062a\u0627\u06cc\u062c \u0627\u06cc\u0646 \u062a\u062d\u0642\u06cc\u0642\u0627\u062a \u0646\u0634\u0627\u0646 \u062f\u0627\u062f \u06a9\u0647 \u0648\u0642\u062a\u06cc \u0627\u0641\u0631\u0627\u062f \u062f\u0631 \u0633\u0627\u062e\u062a \u0686\u06cc\u0632\u0647\u0627 \u0645\u0634\u0627\u0631\u06a9\u062a \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f\u060c \u0627\u0631\u0632\u0634 \u0628\u06cc\u0634\u062a\u0631\u06cc \u0628\u0631\u0627\u06cc \u0622\u0646\u200c\u0647\u0627 \u0642\u0627\u0626\u0644 \u0647\u0633\u062a\u0646\u062f \u06a9\u0647 \u0628\u0647 \u0627\u06cc\u0646 \u067e\u062f\u06cc\u062f\u0647 \u00ab\u0627\u062b\u0631 \u0622\u06cc\u06a9\u06cc\u0627\u00bb \u06af\u0641\u062a\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">\u0686\u0631\u0627 \u0627\u0641\u0631\u0627\u062f \u0628\u0631\u0627\u06cc \u0686\u06cc\u0632\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u062f\u0631 \u0633\u0627\u062e\u062a \u0622\u0646 \u0645\u0634\u0627\u0631\u06a9\u062a \u062f\u0627\u0631\u0646\u062f\u060c \u0627\u0631\u0632\u0634 \u0628\u06cc\u0634\u062a\u0631\u06cc \u0642\u0627\u0626\u0644 \u0647\u0633\u062a\u0646\u062f\u061f<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0628\u0647 \u0633\u0647 \u062f\u0644\u06cc\u0644 \u0639\u0645\u062f\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u0627\u0634\u0627\u0631\u0647 \u06a9\u0631\u062f.<\/span><\/p>\n<p><b>\u0627\u062b\u0631 \u0645\u0627\u0644\u06a9\u06cc\u062a<\/b><span style=\"font-weight: 400;\"> (Endowment Effect) \u06cc\u06a9\u06cc \u0627\u0632 \u0633\u0648\u06af\u06cc\u0631\u06cc\u200c\u0647\u0627\u06cc \u0631\u0641\u062a\u0627\u0631\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0633\u0628\u0628 \u0645\u06cc\u200c\u0634\u0648\u062f \u0627\u0641\u0631\u0627\u062f \u0628\u0631\u0627\u06cc \u0686\u06cc\u0632\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0645\u0627\u0644\u06a9\u06cc\u062a \u0622\u0646 \u0631\u0627 \u062f\u0627\u0631\u0646\u062f\u060c \u0627\u0631\u0632\u0634 \u0628\u0627\u0644\u0627\u062a\u0631\u06cc \u0631\u0627 \u0642\u0627\u0626\u0644 \u0628\u0627\u0634\u0646\u062f. \u0646\u062a\u0627\u06cc\u062c \u0628\u0631\u062e\u06cc \u0627\u0632 \u0645\u0637\u0627\u0644\u0639\u0627\u062a \u0646\u0634\u0627\u0646 \u062f\u0627\u062f\u0647 \u0627\u0641\u0631\u0627\u062f \u067e\u0648\u0644 \u0628\u06cc\u0634\u062a\u0631\u06cc \u0631\u0627 \u0628\u0631\u0627\u06cc \u0686\u06cc\u0632\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0645\u0627\u0644\u06a9 \u0622\u0646 \u0647\u0633\u062a\u0646\u062f \u062f\u0631\u062e\u0648\u0627\u0633\u062a \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f. \u0627\u06cc\u0646 \u062f\u0631 \u062d\u0627\u0644\u06cc\u0633\u062a \u06a9\u0647 \u0648\u0642\u062a\u06cc \u0628\u062e\u0648\u0627\u0647\u0646\u062f \u0647\u0645\u0627\u0646 \u0686\u06cc\u0632 \u0645\u0634\u0627\u0628\u0647 \u0631\u0627 \u0627\u0632 \u0641\u0631\u062f \u062f\u06cc\u06af\u0631\u06cc \u0628\u06af\u06cc\u0631\u0646\u062f\u060c \u062a\u0645\u0627\u06cc\u0644 \u062f\u0627\u0631\u0646\u062f \u067e\u0648\u0644 \u06a9\u0645\u062a\u0631\u06cc \u0628\u067e\u0631\u062f\u0627\u0632\u0646\u062f. \u062a\u0645\u0627\u0633 \u0641\u06cc\u0632\u06cc\u06a9\u06cc\u060c \u062a\u0644\u0627\u0634 \u0648 \u0645\u0634\u0627\u0631\u06a9\u062a \u062f\u0631 \u0633\u0627\u062e\u062a \u0645\u062d\u0635\u0648\u0644 \u062d\u0633 \u0645\u0627\u0644\u06a9\u06cc\u062a \u0631\u0627 \u062f\u0631 \u0641\u0631\u062f \u0627\u06cc\u062c\u0627\u062f \u0645\u06cc\u200c\u06a9\u0646\u062f\u060c \u062f\u0631 \u0646\u062a\u06cc\u062c\u0647 \u0628\u0631 \u0627\u0633\u0627\u0633 \u0627\u06cc\u0646 \u0633\u0648\u06af\u06cc\u0631\u06cc \u0627\u0631\u0632\u0634 \u0645\u062d\u0635\u0648\u0644 \u062f\u0631 \u0630\u0647\u0646 \u0627\u0648 \u0628\u06cc\u0634\u062a\u0631 \u0645\u06cc\u200c\u0634\u0648\u062f.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u062f\u0644\u06cc\u0644 \u062f\u0648\u0645 \u0628\u0647 \u062e\u0627\u0637\u0631 \u06cc\u06a9 \u062e\u0637\u0627\u06cc \u0634\u0646\u0627\u062e\u062a\u06cc \u0628\u0647 \u0646\u0627\u0645 <\/span><b>\u062a\u0648\u062c\u06cc\u0647 \u062a\u0644\u0627\u0634<\/b><span style=\"font-weight: 400;\"> (Effort Justification) \u0627\u0633\u062a. \u0627\u06cc\u0646 \u062e\u0637\u0627 \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u062f \u06a9\u0647\u00a0<\/span><span style=\"font-weight: 400;\">\u0648\u0642\u062a\u06cc \u0628\u0631\u0627\u06cc \u0631\u0633\u06cc\u062f\u0646 \u0628\u0647 \u0686\u06cc\u0632\u06cc \u0632\u0645\u0627\u0646 \u0645\u06cc\u200c\u06af\u0630\u0627\u0631\u06cc\u0645 \u0648 \u062a\u0644\u0627\u0634 \u0645\u06cc\u200c\u06a9\u0646\u06cc\u0645\u060c \u0628\u0647 \u062e\u0627\u0637\u0631 \u062a\u0648\u062c\u06cc\u0647 \u0627\u0646\u0631\u0698\u06cc \u0648 \u0632\u0645\u0627\u0646\u06cc \u06a9\u0647 \u0635\u0631\u0641 \u0622\u0646 \u06a9\u0631\u062f\u06cc\u0645\u060c \u0627\u0631\u0632\u0634 \u0628\u06cc\u0634\u062a\u0631\u06cc \u0628\u0631\u0627\u06cc \u0622\u0646 \u0642\u0627\u0626\u0644 \u0645\u06cc\u200c\u0634\u0648\u06cc\u0645. \u0628\u0627 \u062f\u0631 \u0646\u0638\u0631 \u06af\u0631\u0641\u062a\u0646 \u0627\u06cc\u0646 \u0645\u0633\u0623\u0644\u0647\u060c \u0627\u062b\u0631 \u0627\u06cc\u06a9\u06cc\u0627 \u062a\u0627 \u062d\u062f\u0648\u062f \u0632\u06cc\u0627\u062f\u06cc \u0642\u0627\u0628\u0644 \u062a\u0648\u062c\u06cc\u0647 \u0627\u0633\u062a. \u062f\u0631\u06af\u06cc\u0631\u06cc \u0628\u06cc\u0634\u062a\u0631 \u0628\u0627\u0639\u062b \u0645\u06cc\u200c\u0634\u0648\u062f \u062a\u0627 \u0627\u0631\u0632\u0634 \u0632\u06cc\u0627\u062f\u06cc \u0628\u0631\u0627\u06cc \u0645\u062d\u0635\u0648\u0644 \u0642\u0627\u0626\u0644 \u0634\u0648\u06cc\u0645. \u0628\u0647 \u0637\u0631\u0632 \u0634\u06af\u0641\u062a\u200c\u0622\u0648\u0631\u06cc \u062d\u0627\u0636\u0631\u06cc\u0645 \u0628\u0631\u0627\u06cc \u0632\u062d\u0645\u062a\u06cc \u06a9\u0647 \u062e\u0648\u062f\u0645\u0627\u0646 \u0645\u06cc\u200c\u06a9\u0634\u06cc\u0645 \u0645\u0628\u0644\u063a \u0628\u06cc\u0634\u062a\u0631\u06cc \u0647\u0632\u06cc\u0646\u0647 \u06a9\u0646\u06cc\u0645.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u062f\u0644\u06cc\u0644 \u0633\u0648\u0645 \u0628\u0647 \u06cc\u06a9 \u0645\u0641\u0647\u0648\u0645\u06cc \u0628\u0631\u0645\u06cc\u200c\u06af\u0631\u062f\u062f \u06a9\u0647 \u062f\u0631 \u0639\u0644\u0645 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0628\u0647 \u0622\u0646 <\/span><b>\u0648\u0627\u0628\u0633\u062a\u06af\u06cc \u0639\u0627\u0637\u0641\u06cc \u0628\u0647 \u0628\u0631\u0646\u062f<\/b><span style=\"font-weight: 400;\"> (Emotional Attachment to Brands) \u06af\u0641\u062a\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f. \u062f\u0631\u06af\u06cc\u0631 \u0634\u062f\u0646 \u0648 \u0645\u0634\u0627\u0631\u06a9\u062a \u062f\u0631 \u0633\u0627\u062e\u062a \u0628\u0627\u0639\u062b \u0645\u06cc\u200c\u0634\u0648\u062f \u06a9\u0647 \u0641\u0631\u062f \u0627\u0632 \u0644\u062d\u0627\u0638 \u0639\u0627\u0637\u0641\u06cc \u0628\u0647 \u0622\u0646 \u0648\u0627\u0628\u0633\u062a\u0647 \u0634\u0648\u062f\u060c \u062f\u0631 \u0646\u062a\u06cc\u062c\u0647 \u0627\u0631\u0632\u0634 \u0628\u0627\u0644\u0627\u062a\u0631\u06cc \u0631\u0627 \u0628\u0631\u0627\u06cc \u0622\u0646 \u062f\u0631 \u0646\u0638\u0631 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(Anton Nikolov)\u060c \u0637\u0631\u0627\u062d \u0631\u0627\u0628\u0637 \u06a9\u0627\u0631\u0628\u0631\u06cc\u060c \u062a\u0648\u0635\u06cc\u0647 \u0645\u06cc\u200c\u06a9\u0646\u062f \u06a9\u0647 \u0628\u0627\u06cc\u062f \u0627\u0632 \u0627\u062b\u0631 \u0627\u06cc\u06a9\u06cc\u0627 \u062f\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627\u06cc \u0637\u0631\u0627\u062d\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0631\u062f. \u0627\u0648 \u0645\u0639\u062a\u0642\u062f \u0627\u0633\u062a \u06a9\u0647 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646 \u0628\u0627\u06cc\u062f \u0642\u0627\u062f\u0631 \u0628\u0627\u0634\u0646\u062f \u062a\u0627 \u0628\u0627 \u062a\u0644\u0627\u0634 \u0627\u0646\u062f\u06a9 \u0627\u0631\u0632\u0634 \u0634\u062e\u0635\u06cc \u0628\u0647 \u0628\u0631\u0646\u0627\u0645\u0647 \u0645\u0648\u0631\u062f \u0646\u0638\u0631 \u0627\u0636\u0627\u0641\u0647 \u06a9\u0646\u0646\u062f. \u0627\u0648 \u062a\u0623\u06a9\u06cc\u062f \u0645\u06cc\u200c\u06a9\u0646\u062f \u06a9\u0647 \u0637\u0631\u0627\u062d\u0627\u0646 \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u0628\u0627\u06cc\u062f \u0627\u0632 \u062a\u0645\u067e\u0644\u06cc\u062a\u200c\u0647\u0627\u06cc \u0642\u0627\u0628\u0644 \u0648\u06cc\u0631\u0627\u06cc\u0634 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u0646\u062f. \u0627\u0648 \u0645\u06cc\u200c\u06af\u0648\u06cc\u062f: \u00ab\u0628\u0631\u0646\u0627\u0645\u0647 \u062e\u0648\u062f \u0631\u0627 \u0637\u0648\u0631\u06cc \u0637\u0631\u0627\u062d\u06cc \u06a9\u0646\u06cc\u062f \u06a9\u0647 \u06a9\u0627\u0631\u0628\u0631 \u0646\u0642\u0634 \u0641\u0639\u0627\u0644\u06cc \u062f\u0631 \u0622\u0646 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f. \u0622\u0646\u200c\u0647\u0627 \u0631\u0627 \u062a\u0634\u0648\u06cc\u0642 \u06a9\u0646\u06cc\u062f \u06a9\u0647 \u0641\u0636\u0627\u06cc \u06a9\u0627\u0631\u06cc \u062e\u0648\u062f \u0631\u0627 \u0648\u06cc\u0631\u0627\u06cc\u0634 \u06a9\u0646\u0646\u062f \u0648 \u0628\u0627 \u0628\u0631\u0646\u0627\u0645\u0647 \u062f\u0631 \u062a\u0639\u0627\u0645\u0644 \u0628\u0627\u0634\u0646\u062f.\u00bb \u062d\u062a\u06cc \u06a9\u0627\u0631\u0647\u0627\u06cc \u0633\u0627\u062f\u0647\u200c\u0627\u06cc \u0645\u0627\u0646\u0646\u062f \u062a\u06a9\u0645\u06cc\u0644 \u06a9\u0631\u062f\u0646 \u0628\u0631\u062e\u06cc \u0627\u0632 \u062c\u0632\u0626\u06cc\u0627\u062a \u062d\u0633\u0627\u0628 \u06a9\u0627\u0631\u0628\u0631\u06cc \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0645\u0624\u062b\u0631 \u0628\u0627\u0634\u062f.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u0627\u062b\u0631 \u0627\u06cc\u06a9\u06cc\u0627 \u062f\u0631 \u0632\u0646\u062f\u06af\u06cc \u0631\u0648\u0632\u0645\u0631\u0647<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">\u0628\u0627\u0648\u0631\u06cc \u0642\u062f\u06cc\u0645\u06cc \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u062f \u06a9\u0647 \u0627\u06af\u0631 \u0627\u0641\u0631\u0627\u062f 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\u0645\u06cc\u200c\u062e\u0648\u0631\u0646\u062f. \u062f\u0631 \u0648\u0627\u0642\u0639 \u0628\u0627 \u062f\u0631\u06af\u06cc\u0631 \u06a9\u0631\u062f\u0646 \u06a9\u0648\u062f\u06a9\u0627\u0646 \u062f\u0631 \u0641\u0631\u0627\u06cc\u0646\u062f \u067e\u062e\u062a\u200c\u0648\u067e\u0632 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646 \u0622\u0646\u200c\u0647\u0627 \u0631\u0627 \u062a\u0631\u063a\u06cc\u0628 \u06a9\u0631\u062f \u062a\u0627 \u0633\u0628\u0632\u06cc\u062c\u0627\u062a \u0628\u06cc\u0634\u062a\u0631\u06cc \u0645\u0635\u0631\u0641 \u06a9\u0646\u0646\u062f.\u00a0<\/span><\/p>\n<blockquote class=\"td_quote_box td_box_center\"><p>\u0645\u0642\u0627\u0644\u0647 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f\u06cc: <a href=\"https:\/\/techrasa.com\/fa\/%da%86%da%af%d9%88%d9%86%d9%87-%d8%aa%d8%b5%d9%85%db%8c%d9%85%e2%80%8c%d9%87%d8%a7%db%8c-%d8%b1%d9%88%d8%b2%d9%85%d8%b1%d9%87-%d9%88-%d8%aa%da%a9%d8%b1%d8%a7%d8%b1%db%8c-%d8%b1%d9%88%db%8c-%d8%aa\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u0686\u06af\u0648\u0646\u0647 \u062a\u0635\u0645\u06cc\u0645\u200c\u0647\u0627\u06cc \u0631\u0648\u0632\u0645\u0631\u0647 \u0648 \u062a\u06a9\u0631\u0627\u0631\u06cc \u0631\u0648\u06cc \u062a\u0635\u0645\u06cc\u0645\u200c\u0647\u0627\u06cc \u0645\u0647\u0645 \u0632\u0646\u062f\u06af\u06cc \u0645\u0627 \u062a\u0623\u062b\u06cc\u0631 \u0645\u0646\u0641\u06cc \u0645\u06cc\u200c\u06af\u0630\u0627\u0631\u062f\u061f<\/a><\/p><\/blockquote>\n<h2><span style=\"font-weight: 400;\">\u0627\u062b\u0631 \u0627\u06cc\u06a9\u06cc\u0627 \u0686\u0647 \u0632\u0645\u0627\u0646\u06cc \u0628\u0627 \u0634\u06a9\u0633\u062a \u0645\u0648\u0627\u062c\u0647 \u0645\u06cc\u200c\u0634\u0648\u062f\u061f<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u0628\u0627\u06cc\u062f \u062a\u0648\u062c\u0647 \u062f\u0627\u0634\u062a \u06a9\u0647 \u0627\u06af\u0631 \u0644\u0627\u0632\u0645 \u0628\u0627\u0634\u062f \u062a\u0627 \u0645\u0634\u062a\u0631\u06cc \u0632\u0645\u0627\u0646 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\u0627\u0633\u062a\u060c \u0627\u0645\u0627 \u0646\u0628\u0627\u06cc\u062f \u0622\u0646\u0642\u062f\u0631 \u0633\u062e\u062a \u0648 \u067e\u06cc\u0686\u06cc\u062f\u0647 \u0628\u0627\u0634\u062f \u06a9\u0647 \u0648\u0642\u062a \u0632\u06cc\u0627\u062f\u06cc \u0631\u0627 \u0627\u0632 \u0622\u0646\u200c\u0647\u0627 \u0628\u06af\u06cc\u0631\u062f \u06cc\u0627 \u0646\u062a\u0648\u0627\u0646\u0646\u062f \u0622\u0646 \u0631\u0627 \u0628\u0627 \u0645\u0648\u0641\u0642\u06cc\u062a \u0628\u0647 \u067e\u0627\u06cc\u0627\u0646 \u0628\u0631\u0633\u0627\u0646\u0646\u062f.<\/span><\/p>\n<hr \/>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-8916 alignleft\" src=\"https:\/\/techrasa.com\/fa\/wp-content\/uploads\/2021\/02\/Shaparak-Logo-F-With-Tpe-1024x475-1-300x139.png\" alt=\"\u0645\u062f\u0631\u0633\u0647 \u0634\u0627\u067e\u0631\u06a9\" width=\"300\" height=\"139\" srcset=\"https:\/\/techrasa.com\/fa\/wp-content\/uploads\/2021\/02\/Shaparak-Logo-F-With-Tpe-1024x475-1-300x139.png 300w, https:\/\/techrasa.com\/fa\/wp-content\/uploads\/2021\/02\/Shaparak-Logo-F-With-Tpe-1024x475-1-768x356.png 768w, https:\/\/techrasa.com\/fa\/wp-content\/uploads\/2021\/02\/Shaparak-Logo-F-With-Tpe-1024x475-1-696x323.png 696w, https:\/\/techrasa.com\/fa\/wp-content\/uploads\/2021\/02\/Shaparak-Logo-F-With-Tpe-1024x475-1-905x420.png 905w, https:\/\/techrasa.com\/fa\/wp-content\/uploads\/2021\/02\/Shaparak-Logo-F-With-Tpe-1024x475-1.png 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\u0627\u0632 \u0645\u062f\u0631\u0633\u0647 \u0634\u0627\u067e\u0631\u06a9 \u0633\u067e\u0627\u0633\u06af\u0632\u0627\u0631\u06cc\u0645 \u06a9\u0647 \u0645\u062c\u0645\u0648\u0639\u0647 \u062a\u06a9\u0631\u0627\u0633\u0627 \u0631\u0627 \u062f\u0631 \u062a\u0647\u06cc\u0647 \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647 \u0647\u0645\u0631\u0627\u0647\u06cc \u06a9\u0631\u062f\u0646\u062f. \u0645\u062f\u0631\u0633\u0647 \u0634\u0627\u067e\u0631\u06a9 \u062f\u0631 \u062d\u0648\u0632\u0647 \u0645\u0634\u0627\u0648\u0631\u0647 \u0645\u062f\u06cc\u0631\u06cc\u062a \u0641\u0639\u0627\u0644\u06cc\u062a \u0645\u06cc\u200c\u06a9\u0646\u062f \u0648 \u0627\u06cc\u0646 \u0641\u0631\u0635\u062a \u0631\u0627 \u0628\u0631\u0627\u06cc \u0627\u0641\u0631\u0627\u062f \u0641\u0639\u0627\u0644 \u0648 \u0628\u0627\u0633\u0627\u0628\u0642\u0647 \u062f\u0631 \u062d\u0648\u0632\u0647\u200c\u0647\u0627\u06cc \u0645\u062e\u062a\u0644\u0641 \u0645\u0646\u0627\u0628\u0639 \u0627\u0646\u0633\u0627\u0646\u06cc\u060c \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u0648 &#8230; \u0641\u0631\u0627\u0647\u0645 \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 \u062f\u0631 \u0632\u0645\u06cc\u0646\u0647 \u062a\u062e\u0635\u0635\u06cc\u200c\u0634\u0627\u0646 \u0628\u0647 \u06cc\u06a9 \u0645\u0634\u0627\u0648\u0631 \u062a\u0628\u062f\u06cc\u0644 \u0634\u0648\u0646\u062f \u0648 \u0628\u062a\u0648\u0627\u0646\u0646\u062f \u0627\u0632 \u062a\u062e\u0635\u0635\u0634\u0627\u0646 \u0628\u0631\u0627\u06cc \u06a9\u0645\u06a9 \u0628\u0647 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627\u06cc \u062f\u06cc\u06af\u0631 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u0646\u062f.<\/p>\n<hr \/>\n<p>\u0646\u0648\u06cc\u0633\u0646\u062f\u0647: \u0645\u0644\u06cc\u06a9\u0627 \u0645\u062f\u0631\u0633 \u0648 \u0633\u062d\u0631 \u0631\u0627\u06cc\u0632\u0646<\/p>\n<hr \/>\n<p>\u0645\u0646\u0628\u0639:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.fastcompany.com\/90341393\/how-the-ikea-effect-explains-todays-startups\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">How the \u201cIkea effect\u201d explains today\u2019s startups, By FastCompany, 2019<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.sciencedirect.com\/science\/article\/abs\/pii\/S1057740811000829\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">The IKEA effect: When labor leads to love, By Michael I.Nortona, Daniel Mochon &amp; Dan Ariely, 2011<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.researchgate.net\/publication\/309491452_Supporting_Self-Assembly_The_IKEA_Effect_on_Mobile_Health_Persuasive_Technology\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Supporting Self-Assembly: The IKEA Effect on Mobile Health Persuasive Technology, By Yunlong Wang, Ulrike Pfeil &amp; Harald Reiterer, 2016\u00a0<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.wearecatalyst.co.uk\/blog\/the-ikea-effect-business-strategy-behavioural-economics\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">The Ikea Effect: What is it and How Can You Use It in Your Business Strategy?, By CATALYST, 2019<\/span><\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u0627\u062b\u0631 \u0622\u06cc\u06a9\u06cc\u0627 \u06cc\u06a9 \u067e\u062f\u06cc\u062f\u0647 \u0634\u0646\u0627\u062e\u062a\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u062f \u0627\u0641\u0631\u0627\u062f \u0628\u0631\u0627\u06cc \u0686\u06cc\u0632\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u062e\u0648\u062f\u0634\u0627\u0646 \u0645\u06cc\u200c\u0633\u0627\u0632\u0646\u062f\u060c \u0627\u0631\u0632\u0634 \u0632\u06cc\u0627\u062f\u06cc \u0642\u0627\u0626\u0644 \u0647\u0633\u062a\u0646\u062f. \u0627\u0645\u0627 \u0686\u0631\u0627\u061f \u062f\u0631 \u0627\u06cc\u0646 \u0645\u0642\u0627\u0644\u0647 \u062f\u0631\u0628\u0627\u0631\u0647 \u0622\u0646 \u062a\u0648\u0636\u06cc\u062d \u0645\u06cc\u200c\u062f\u0647\u06cc\u0645.<\/p>\n","protected":false},"author":13,"featured_media":8912,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,2],"tags":[744],"class_list":{"0":"post-1101","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-7","8":"category-featured","9":"tag-744"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0627\u062b\u0631 \u0622\u06cc\u06a9\u06cc\u0627: \u06a9\u0627\u0631 \u0631\u0627 \u062a\u0645\u0627\u0645 \u0646\u06a9\u0646\u06cc\u062f - \u062a\u06a9\u0631\u0627\u0633\u0627 \u0641\u0627\u0631\u0633\u06cc<\/title>\n<meta name=\"description\" content=\"\u0627\u062b\u0631 \u0622\u06cc\u06a9\u06cc\u0627 \u06cc\u06a9 \u067e\u062f\u06cc\u062f\u0647 \u0634\u0646\u0627\u062e\u062a\u06cc \u0627\u0633\u062a \u06a9\u0647 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