SMS marketing and VAS has had a whooping +400 million dollar market Iran. Mobile operators have benefiting greatly from this revenue stream. The real question was, were the users really satisfied for these uncalled for text messages they were receiving on their cell phones?
Adro changes the Iranian online advertising landscape by becoming Iran’s first ad exchange. Iran’s ad tech scene started from almost nothing few years back, and local ad exchange means could be considered a metric of growth of this industry and the next big thing.