An Iranian online marketplace for fashion goods is organizing local events to showcase the works of Iranian designers and international brands. With these events, this startup aims to overcome the challenge with offline to online conversion and building trust and credibility for their customers.
Harasp is an Iranian online marketplace which started its work in September 2015 to tap the luxury fashion market of Iran. The startup is currently working with dozens of local and international designer brands and has recently added a new section to its website called HaraspModa which focuses on selling clothing with more affordable prices.
Due to trust issues, gaining traction for an online marketplace could be difficult. Clothing is one of the most smuggled goods in Iran, therefore the authenticity of products is always a question for Iranians. Harasp believes that in order to overcome this challenge, customers should actually get in touch with the designers and the representatives of the brands. “We decided to hold fashion events for our customers to showcase the latest collection of the domestic and international designers which we have available on our website,” said Alireza Zare co-founder of Harasp. During their first public event which was held in January, customers got exclusive discounts for the products that were available on the website. Some of the brand names and designers attending the event were Behnoode, Babak Vosoughi, Solouk, Naghme Kiumarsi, Dorsa Ravanpak, Pariya, Mahshid Tahsili, Rula Galayini, Lele Sadoughi and Azalee. “These events are going to be held publicly at exclusive locations at the beginning of each season,” he added.
Aside from the local demand, Harasp is also looking into the international market. This fashion startup is planning for its English website in the upcoming months which would offer international shipping and payment so customers all around the world can shop from Iranian designer brands. The other upcoming new feature would be custom tailored and made-to-order products which would be added soon, where users can order a custom size design for they desired outfit.