Clash of Clans is one of the most popular mobile games in Iran with more than 5 Million installs only on Cafe Bazaar android market. Thanks to the new deal signed between Cafe Bazaar and Supercell, Iranians can now buy Gems in Rial from this Iranian android market.
It’s pretty normal for people outside of Iran to make in-app purchases easily. Some features in many apps can be bought via In-App Purchase. This feature plays an important role in applications. App stores provide the infrastructure for In-App Purchase. Cafe Bazaar, the Iranian android market, hosts thousands of Iranian apps and is known as the biggest Android market in Iran with over 28 Million active users. This local android market has provided the In-App purchase for the local apps. Due to the fact that international payment services are not available in Iran, Cafe Bazaar began to provide In-App Purchase for a few popular foreign apps. Right now most of the foreign applications in Cafe Bazaar with In-App purchase feature are games. In the past couple of years if anyone wanted to use In-App Purchase in apps should have access to one of the international payment services.
As mobile games got more popular in Iran, Cafe Bazaar began implementing In-App purchase with local debit cards for the most popular foreign android games. Right now, Machinarium, Clash of Kings, Brothers in Arms 3, March of Empires, Township, King’s Empire are amongst the games that Cafe Bazaar brought to its market with the ability to make In-App purchases by local debit cards. The games that they have brought to their market are also from big game companies such as Supercell, Elex, PlayRix, Tap4Fun and Amanita Design. Most of these games belong to Gameloft and with the new contract with Supercell we think that we might see more games from supercell in near future.
Clash of Clans is one of the most popular Android games in Iran, if not the most popular one. Before this initiative from Cafe Bazaar, Iranian users had to make in-app purchases from the third party websites which were not secure and offered the service in a higher price.
Right now people can buy “Gems” directly from the Clash of Clans app in Rial. The only things that you need to have are a local debit card and Cafe Bazaar app on your android device. And of course you should install the game using Cafe Bazaar to be able to use their payment services.
With these initiatives from Cafe Bazaar we might see more games and apps with the ability to make In-App Purchases in Rial. For now we should wait and see what would happen with the international payment services entering the Iranian market.